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By Sheena McKinney, Enterprise Operations & Advertising and marketing Assistant at Heinz Advertising and marketing
Have you ever ever puzzled what units profitable B2B gross sales and advertising and marketing professionals aside? What methods do they use to craft compelling product positioning and gross sales pitches that resonate with clients and win offers?
We have been extremely fortunate to have world chief on positioning, April Dunford, be part of us to share her invaluable insights on mastering product positioning and crafting standout gross sales pitches. Right here’s a sneak peek into a few of the burning questions that have been addressed throughout this transformative Heinz Advertising and marketing Inside Circle session:
- How are you going to guarantee your product positioning is crystal clear and compelling to your audience?
- What are the important thing components of an efficient gross sales pitch that captivates and persuades potential clients?
- Why is there usually a disconnect between advertising and marketing messages and gross sales conversations, and the way can this hole be bridged?
- What methods can be utilized to coach prospects on the “downside behind the issue” and place your answer as the only option?
- How do you tailor your pitch for various audiences and market segments to maximise influence?
In her books, “Clearly Superior: Find out how to Nail Product Positioning so Prospects Get It, Purchase It, Love It” and “Gross sales Pitch: Find out how to Craft a Story to Stand Out and Win,” April outlines sensible frameworks and methodologies that empower B2B professionals to excel in positioning their merchandise successfully and delivering compelling gross sales narratives.
Would you prefer to get within the room with consultants like April?
Don’t Miss One other Unimaginable Dialog:
We help our shoppers’ ongoing work in demand era and income accountable advertising and marketing by internet hosting our Heinz Advertising and marketing Inside Circle every month connecting you with at the moment’s prime B2B minds, innovators, authors, and extra. Tell us if you wish to be part of us subsequent time.
What to Anticipate:
- A deep dive into trending subjects in B2B
- Participating discussions with business leaders
- Networking alternatives with friends
- Clear and collaborative conversations
- Digital camera or no-camera Zoom Assembly
- No recordings – “should be current to win”
- Zoom/calendar hyperlink so that you by no means miss out
Subsequent Heinz Advertising and marketing Inside Circle session (at all times the 2nd Wednesday of the month) is a dwell, interactive dialog with Keith Roberts, Co-Founding father of the OAK Journal concerning the energy of habits. Keith is a transformational speaker and knowledgeable on management. He’s identified for his dynamic and interesting talks that encourage folks to succeed in their full potential.
Could eighth, 2024 – 11:00 am PT | 12:00 pm MT | 1:00 pm CT | 2:00 pm ET.
You coming?
The submit Secrets and techniques of B2B Positioning and Gross sales Mastery: Insights from April Dunford appeared first on Heinz Advertising and marketing.
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