Successful Website Migration: Increase in Keyword Rankings

To realize the specified outcomes, we carried out a complete migration technique. Our strategy concerned the next key steps and actions:

Kick-off and alignment

We initiated the venture with a spherical of introductory calls to grasp the model necessities, objectives, and expectations. The invention name is among the essential elements of the method. It permits us to align our technique with the consumer’s imaginative and prescient and create a collaborative roadmap for the migration.

Listed below are the primary questions we requested our consumer to get all the required data required to construct a strong technique and keep away from errors or misunderstandings.

• Why are you migrating?

• What objectives do you wish to obtain with this migration?

• What does a profitable migration imply for you, and what particular Key Efficiency Indicators (KPIs) will you employ to measure that success?

• What kind of migration are you contemplating (e.g., platform, area)?

• What’s your present platform, and what’s the brand new one for re-platforming?

• Have there been any notable adjustments to the web site previously that we must always concentrate on?

• What number of international locations and languages are half of the present setup, and the way does this examine to the variety of international locations and languages within the deliberate new setup for the migration?

• Who will probably be our major contacts, each inside and out of doors your staff, particularly with builders?

• Can we entry instruments like Google Analytics and Search Console for evaluation and historic knowledge dealing with?

• Are there any obstacles in web site crawl, like blocked parts or customized headers?

• Are there plans to alter the knowledge structure?

• Are there adjustments to the content material technique as a part of the migration?

• Are there any authorized or compliance concerns that have to be addressed in the course of the migration?

In order for you extra insights on how you can begin your consumer relationship in the easiest way, try Moz’s 30 questions for attending to know your Search engine optimisation purchasers.

Defining the Scope of Work and crafting a tailor-made roadmap

Drawing insights from the responses and aligning with model necessities, we outlined the Scope of Work (SOW), clarifying all of the actions and assets wanted to efficiently full the migration.

In outlining our actions, we prioritized consumer requests and recognized gaps in extra Search engine optimisation actions. As Search engine optimisation consultants, we emphasised that some actions, even past preliminary requests, play a significant function throughout transitions like migrations. Addressing these strategically at this stage ensures effectivity and prevents the necessity for future adjustments, saving each time and assets.

As an illustration, we really helpful optimizing the knowledge structure, typically ignored, to reshape knowledge and product group. Concurrently, we highlighted the significance of enhancing product names for Search engine optimisation and utilizing them to create an optimized URL taxonomy that’s extra descriptive and Search engine optimisation-friendly, thus maximizing the potential of their present product suite.

The ultimate SOW was cut up into 4 sections, akin to totally different phases of the migration course of.

1. Pre-migration planning: Gathering all the info and data we would have liked from the YNAP web site, agreeing on KPIs and metrics to enhance, and auditing the present web site. This was used to tell all of our actions and selections within the subsequent phases of the migration. Crafting an in depth checklist of necessities for the brand new Shopify web site to be finest optimized.

2. Pre-migration preparation: Utilizing all of our knowledge from the planning, we ready for the launch of the brand new web site and the migration from the outdated to the brand new.

3. Web site launch: Hyper-care help all through the web site launch day, with important Search engine optimisation checks to make sure the web site was totally crawlable, indexable, and optimized.

4. Submit-migration help: A ultimate audit of the brand new web site and a evaluate of all agreed metrics.

For every part, we included all the required actions. You’ll find a extra detailed breakdown within the planning section part beneath.

Subsequently, we crafted a personalised and collaborative roadmap on Monday.com to successfully visualize, observe, and monitor the progress of actions assigned to every staff.