Nonprofit organizations face restricted workers and budgets, however they nonetheless have to personalize donor communications at scale, section audiences based mostly on giving habits, preserve engagement between campaigns, and monitor the complete donor journey from first contact to recurring supporter. Electronic mail advertising software program addresses these challenges by automating donor segmentation, personalizing communications with out guide effort, monitoring engagement throughout the donor lifecycle, and centralizing donor knowledge in a single platform.
This text compares the very best electronic mail advertising instruments for nonprofit organizations in 2025. You will discover a comparability desk of prime platforms, detailed characteristic breakdowns for every software, steering on choosing the correct software program in your group, step-by-step directions for creating efficient nonprofit electronic mail campaigns, and solutions to often requested questions on nonprofit electronic mail advertising. To deliver you this complete information, we used AI for analysis and drafting, and a HubSpot workers author reviewed and revised the article earlier than publication.
The median electronic mail open price for nonprofits in 2024 was 53.21% — a lot increased than the median throughout all industries of 42.35% (knowledge from MailerLite).
Organizations like Better Good Charities use HubSpot Advertising Hub to extend electronic mail open charges and reduce bounce charges whereas scaling personalised engagement to achieve supporters with tailor-made messages throughout channels.
Desk of Contents
What’s electronic mail advertising for nonprofits?
Electronic mail advertising for nonprofits is the follow of utilizing electronic mail communications to construct relationships with donors, volunteers, and supporters whereas driving fundraising and mission engagement. Nonprofits use electronic mail advertising to share affect tales, ship donation appeals, recruit volunteers, promote occasions, and preserve ongoing supporter relationships. Efficient nonprofit electronic mail advertising segments audiences based mostly on giving historical past and engagement ranges to ship personalised messages that encourage motion and construct long-term loyalty. HubSpot Advertising Hub allows nonprofits to scale personalised electronic mail engagement and attain every supporter with the correct message on the proper time.
Comparability Desk: Electronic mail Advertising Software program for Nonprofits
|
Electronic mail Advertising Instrument |
Finest For |
Key Options |
Pricing |
|
HubSpot Advertising Hub |
Nonprofits needing CRM-integrated electronic mail alongside their donor database |
Built-in CRM and electronic mail instruments, workflow automation, third-party donation platform connections |
40% nonprofit low cost out there. Free plan out there. Paid plans begin at $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts. |
|
Sender |
Finances-conscious nonprofits sending reasonable electronic mail volumes month-to-month |
1,100+ electronic mail templates, drag-and-drop electronic mail editor, integrations |
Free plan. Paid plans begin at $10/mo billed month-to-month for as much as 12,000 emails per thirty days. |
|
Brevo (previously Sendinblue) |
Nonprofits with intensive contact lists sending periodic multi-channel campaigns |
Superior segmentation, multi-channel messaging, transactional electronic mail included |
Free plan out there. Paid plans begin at $9/mo billed month-to-month for as much as 100,000 month-to-month electronic mail sends. |
|
SendGrid |
Nonprofits prioritizing electronic mail deliverability and inbox placement charges |
Deliverability optimization instruments, automation workflows, CRM and donation platform integrations |
Free trial for 60 days. Paid plans begin at $15/mo for as much as 300,000 emails per thirty days. |
Finest Electronic mail Advertising Software program for Nonprofits
The next platforms supply electronic mail advertising options suited to nonprofit organizations. Every software consists of pricing particulars, key options related to donor communication and fundraising workflows, and differentiated strengths that will help you determine the very best match in your group’s wants.
1. HubSpot Advertising Hub
Supply
Finest For: Nonprofits needing CRM-integrated electronic mail alongside their donor database
Key HubSpot Advertising Hub Options:
HubSpot Advertising Hub Pricing:
HubSpot affords a nonprofit low cost of 40% off its common pricing. HubSpot Advertising Hub is recurrently priced as follows:
- Free plan out there for as much as two customers, no bank card required.
- Advertising Hub Starter: $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts.
- Advertising Hub Skilled: $890/mo billed month-to-month. Contains three core seats and as much as 2,000 advertising contacts.
- Advertising Hub Enterprise: $3,600/mo (annual billing solely). Contains 5 core seats and as much as 10,000 advertising contacts
2. Sender
Supply
Finest For: Finances-conscious nonprofits sending reasonable electronic mail volumes month-to-month
Key Sender Options:
- 1,100+ electronic mail templates – Benefit from onboarding, academic, and focusing on templates to save lots of time in your emails.
- Drag-and-drop electronic mail editor – Use the visible electronic mail builder with pre-designed templates that require no coding data.
- Integrations – This software integrates with Pipedream, ZohoFlow, and Zapier, permitting you to increase the capabilities of your electronic mail advertising.
Sender Pricing:
Contact Sender to inquire about nonprofit reductions. Beneath is Sender’s pricing:
- Free plan. Contains one seat for as much as 2,500 subscribers.
- Commonplace. $10/mo billed month-to-month for 3 role-based seats and as much as 12,000 emails per thirty days.
- Skilled. $20/mo billed month-to-month for 10 role-based seats and as much as 24,000 emails per thirty days.
- Enterprise. Contact for pricing. Contains limitless emails.
3. Brevo (previously Sendinblue)
Supply
Finest For: Nonprofits with intensive contact lists sending periodic multi-channel campaigns
Key Brevo Options:
- Superior segmentation – Group contacts by buy historical past, demographics, and subscriber exercise.
- Multi-channel messaging – Ship electronic mail, SMS, and WhatsApp messages from one platform with a CRM.
- Transactional electronic mail included – Advertising plans will let you ship transactional emails, too.
Brevo Pricing:
Contact Brevo to inquire about nonprofit pricing. Beneath are Brevo’s pricing plans:
- Free plan. Contains one consumer and as much as 300 electronic mail sends per day per thirty days.
- Starter. $9/mo billed month-to-month for one consumer and as much as 100,000 month-to-month electronic mail sends.
- Commonplace. $18/mo billed month-to-month for as much as three customers and as much as 1 million month-to-month electronic mail sends.
- Skilled. $499/mo billed month-to-month for 10 customers and as much as 10 million month-to-month electronic mail sends.
- Enterprise. Contact for pricing. Contains limitless customers.
4. SendGrid
Supply
Finest For: Nonprofits prioritizing electronic mail deliverability and inbox placement charges
Key SendGrid Options:
- Deliverability optimization instruments – Constructed-in spam testing, electronic mail rendering previews, and authentication protocols (SPF, DKIM) to enhance inbox placement charges.
- Automation workflows – Construct automated electronic mail sequences, together with welcome collection and drip campaigns triggered when contacts be a part of lists or meet particular standards.
- CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor knowledge and set off automated electronic mail responses based mostly on contribution exercise.
SendGrid Pricing:
Contact SendGrid to inquire about nonprofit pricing. Beneath are SendGrid’s Advertising Campaigns pricing plans:
- Free trial for 60 days. Contains as much as 100 contacts and as much as 100 emails per day.
- Fundamental. Begins at $15/mo for as much as 100,000 contacts and as much as 300,000 emails per thirty days.
- Superior. Begins at $60/mo for as much as 200,000 contacts and as much as 1 million emails per thirty days.
- Customized. Contact SendGrid for customized pricing.
Advantages of Electronic mail Advertising Software program for Nonprofits
Automates Repetitive Donor Communications
Electronic mail advertising software program automates welcome messages and re-engagement campaigns that may in any other case require guide sending. Nonprofits with restricted workers can preserve constant supporter communication with out dedicating hours to particular person electronic mail sends.
Permits Viewers Segmentation With out Guide Checklist Administration
Utilizing software program, you possibly can group supporters based mostly on donation historical past, engagement stage, or customized standards. Organizations can ship focused appeals to main donors, first-time givers, or lapsed supporters with out manually sorting contact lists earlier than every marketing campaign.
Offers Marketing campaign Efficiency Information in One Location
Platforms monitor open charges, click-through charges, and donation conversions for every electronic mail despatched. Nonprofits can determine which topic strains, content material varieties, and ship occasions generate probably the most engagement with out compiling knowledge from a number of sources.
Reduces Communication Prices In comparison with Direct Mail
Electronic mail campaigns get rid of printing, postage, and success bills related to bodily mailings. Organizations sending month-to-month updates can attain 1000’s of supporters for a fraction of junk mail prices whereas sustaining common communication frequency.
Centralizes Donor Contact Information and Electronic mail Historical past
Electronic mail advertising platforms can retailer supporter contact info, communication preferences, and engagement historical past in a single system. Groups can entry full donor communication data with out looking out by a number of spreadsheets or electronic mail accounts.
5 Vital Options for Nonprofit Electronic mail Advertising Software program
- Automated workflow capabilities. Nonprofits want software program that triggers electronic mail sequences based mostly on donor actions like first-time donations, recurring present cancellations, or occasion registrations with out guide intervention.
- Donor segmentation instruments. Platforms ought to section contacts based mostly on giving historical past, engagement stage, volunteer standing, and customized fields to ship personalised appeals to totally different supporter teams.
- Donation platform integrations. Your electronic mail advertising software program ought to combine with fundraising instruments like Donately or Fundraise Up — and occasion platforms resembling Eventbrite — so donor and attendee knowledge sync routinely and set off well timed follow-up emails.
- Marketing campaign efficiency analytics. Nonprofits want entry to open charges, click-through charges, unsubscribe charges, and donation conversion monitoring to measure marketing campaign effectiveness and optimize future appeals.
- Contact administration and record constructing. Software program ought to retailer excessive volumes of contacts, import knowledge from spreadsheets, and supply signup types to develop electronic mail lists with out technical obstacles.
Find out how to Select an Electronic mail Advertising Instrument for Nonprofits (Step-by-Step)
Step 1: Map your donor communication workflows.
Doc your present electronic mail sending patterns, together with donation acknowledgments, month-to-month newsletters, fundraising appeals, occasion invites, and volunteer recruitment messages. Determine which communications are one-time sends versus automated sequences triggered by supporter actions.
Step 2: Determine must-have options in your group.
Decide which options are important versus nice-to-have based mostly in your workflows. Nonprofits sometimes require automation capabilities, donor segmentation, donation platform integrations, and marketing campaign analytics at minimal. Organizations with technical workers might prioritize API entry whereas smaller groups want intuitive visible editors.
Step 3: Examine ease of use and workforce capability.
Consider whether or not your workforce has devoted advertising workers or depends on volunteers and part-time staff. Platforms with drag-and-drop editors, pre-built templates, and easy automation builders scale back the technical experience required. Check free trials to evaluate whether or not your workforce can execute campaigns with out intensive coaching.
Step 4: Examine pricing as your contact record grows.
Calculate prices based mostly in your present contact record measurement and projected development over 12 to 24 months. Some platforms cost per contact whereas others cost per electronic mail despatched. Think about nonprofit reductions. HubSpot affords 40% off for qualifying nonprofit organizations.
Step 5: Select a platform that connects electronic mail with donor knowledge.
Choose software program that integrates together with your current donation platform and CRM to take care of unified supporter data. Better Good Charities makes use of HubSpot Advertising Hub to extend electronic mail open charges and reduce bounce charges whereas scaling personalised engagement throughout its donor base.
Find out how to Create Electronic mail Advertising Campaigns for Nonprofits
Step 1: Write an eye catching topic line.
Topic strains will be difficult. You’re on the lookout for a brief phrase that communicates your intent whereas retaining your non-profit’s distinctive voice. An fascinating topic line ought to embrace the next components.
- Urgency. You need recipients to really feel the urgency to each open emails out of your NPO and take motion.
- Specificity. You probably have an fascinating statistic or knowledge level to share, you’ll want to put it within the topic line.
- Upcoming occasions. To extend engagement, your e-newsletter ought to let folks know what upcoming occasions they will attend or volunteer at.
- Identify recognition. Pique your viewers’s curiosity by together with their identify within the topic line (when applicable).
- Relevancy. If present occasions or politics affect your nonprofit’s objective(s), referencing these occasions could make your e-newsletter extra related and well timed.
Step 2: Give compelling updates.
A tremendous nonprofit e-newsletter ought to embrace the newest and best out of your group. Inform your recipients of latest targets reached, heartwarming tales of these you assist, life updates of workers and volunteers, and anything of be aware.
Professional tip: To make your emails visually fascinating, take photos throughout occasions to incorporate in your newsletters. With permission, embrace the names of the volunteers pictured and describe what actions occurred.
Step 3: Have an angle of gratitude.
Your trigger is close to and pricey to those that subscribe to your e-newsletter. Their time spent volunteering and cash donated ought to at all times be obtained with a spirit of gratitude.
Let electronic mail recipients know the instant affect of their donations with fascinating knowledge factors. For instance, “Your donation helped x variety of households” or “Your volunteer efforts fed x variety of kids.”
Professional tip: A few of your e-newsletter recipients will likely be extra concerned than others. Contemplate opening the road of communication with these donors by sending a customized, non-automated electronic mail that references their particular efforts to the trigger.
Step 4: Embody a call-to-action.
A call-to-action (CTA) is an invite to your viewers to do one thing. In an electronic mail or e-newsletter, your CTA ought to be a button that hyperlinks to the motion you need recipients to take subsequent.
Examples of CTAs in your nonprofit electronic mail may very well be “Subscribe to the e-newsletter,” “Donate now,” “Refer a good friend,” or extra. Don’t be afraid to get inventive together with your CTAs, and you’ll want to measure your conversion price.
Professional tip: There are many CTA instruments you should utilize to make linking to the following step simpler. Discover widespread choices right here.
Continuously Requested Questions
What’s the greatest electronic mail advertising software for nonprofits?
The perfect electronic mail advertising software will be considerably subjective, however right here’s an goal reality: HubSpot Advertising Hub works effectively for nonprofits needing built-in CRM and electronic mail instruments with fundraising platform connections. Sender fits budget-conscious organizations with its limitless triggers and automation steps on the free plan. SendGrid serves organizations prioritizing electronic mail deliverability with built-in authentication instruments.
What options ought to I search for in electronic mail advertising instruments for nonprofits?
Nonprofits ought to prioritize automation capabilities for donor nurturing sequences, segmentation instruments to focus on totally different supporter teams, donation platform integrations to sync contribution knowledge, mobile-responsive templates for emails that show accurately on all gadgets, and marketing campaign analytics to trace open charges and donation conversions. Extra helpful options embrace signup types for record development, drag-and-drop electronic mail editors for groups with out coding expertise, and make contact with administration techniques that deal with giant supporter databases.
Is HubSpot good for nonprofits?
HubSpot works effectively for nonprofits needing built-in CRM and electronic mail advertising instruments. HubSpot affords a 40% nonprofit low cost on Skilled and Enterprise plans and consists of options like workflow automation, contact segmentation, and integrations with donation platforms, together with GoFundMe Professional and Fundraise Up.
How a lot does electronic mail advertising software program for nonprofits value?
Electronic mail advertising software program prices fluctuate by platform and make contact with record measurement. Free plans exist for small nonprofits: HubSpot affords a free plan. Moreover, Sender has a free plan for two,500 subscribers max, Brevo gives 300 emails each day, and SendGrid consists of 6,000 month-to-month emails. Paid plans sometimes vary from $9-$15 month-to-month for primary tiers. Many platforms supply nonprofit reductions, resembling HubSpot, which gives 40% off.
Meet HubSpot, the Prime Electronic mail Advertising Selection for Nonprofits
HubSpot Advertising Hub gives nonprofits with built-in instruments to scale donor engagement whereas sustaining personalised communication throughout rising supporter bases.
Key options for nonprofit electronic mail advertising:
- CRM-integrated electronic mail campaigns – Electronic mail instruments entry donor historical past, engagement knowledge, and customized properties saved in HubSpot’s CRM, eliminating the necessity to toggle between separate techniques for contact knowledge and marketing campaign execution.
- Habits-triggered automation workflows – Automated electronic mail sequences set off based mostly on issues like contact properties and kind submissions, permitting small groups to take care of constant supporter communication with out guide sending.
- Fundraising platform integrations – Native connections with GoFundMe Professional and Fundraise Up assist you to energy your campaigns with donation knowledge.
British Pink Cross Coaching boosted income 66% with Advertising Hub. Nonprofit FIRST used HubSpot to ship almost 5 million emails in a single 12 months whereas sustaining an open price above 38%.
Prepared to remodel your nonprofit electronic mail advertising with HubSpot? Get began with HubSpot for Nonprofits at this time and ask concerning the 40% nonprofit low cost on Skilled and Enterprise plans.
Editor’s be aware: This put up was initially revealed in February 2016 and has been up to date for comprehensiveness.
