I joined LinkedIn in 2020 as an keen freelance author, however I didn’t get the hype. Everybody appeared so polished, and I felt like I had nothing precious so as to add. So I left, satisfied the platform wasn’t for me.
After I later niched down into SaaS writing, one thing shifted. My very best shoppers — entrepreneurs, founders, content material leads — had been all lively on LinkedIn. If I wished to achieve them, I needed to present up right here. At first, I wasn’t certain what to publish or how one can keep constant.
However 5 years after that first try, I’ve:
- Completed a 90-day posting streak from January 1 to March 31, 2025
- Posted each weekday since then
- Lately landed a contract writing gig with Userpilot, by a referral on LinkedIn
On this article, I’ll share the framework and a easy Google Sheets template that modified issues for me. I’ll additionally share how one can replicate this technique, publish constantly on LinkedIn, and construct relationships that can result in tangible alternatives.
The KLA Framework
I’d learn loads of posts that made me cringe. They felt performative or overly polished. I knew I didn’t need that for my feed.
So I requested myself, what would really feel genuine to share?
That’s after I landed on three easy themes:
- What I do know
- What I’m studying
- My aspirations
This led to the KLA Framework — my private method to staying genuine on LinkedIn.
Ok: What have you learnt?
After I began pondering of what to publish, I started with one query: What do I really know nicely sufficient to speak about confidently?
For me, the reply was easy: web optimization writing. I’ve been doing it since 2020, so it was straightforward to slim my content material buckets.
- Content material analysis: how I discover matter concepts and proof factors
- Content material writing: how I comply with briefs and self-edit
- AI in content material: how I exploit AI for analysis and writing
However right here’s the catch: if you happen to solely publish your concepts as they’re in your notes, you’ll run out of what to publish.
The answer is to search out angles on the identical thought. This might imply a fast tip, a joke/take, or a behind-the-scenes (BTS) walkthrough.
For instance, I as soon as shared two totally different angles on writing intros (from my content material writing bucket):
- Take publish: a contrarian POV on how one can begin articles
- BTS publish: a 5-part collection exhibiting how I really wrote intros for five totally different articles
Similar theme. Similar thought. Completely different angles to indicate my credibility.
Beginning with what I do know made posting much less intimidating. I wasn’t overthinking or making an attempt to sound good. I used to be simply sharing what I’d practiced for years.
L: What are you studying?
Should you’re making an attempt a brand new area of interest, like I used to be, you may not know what to say, not to mention say it authoritatively. However you may achieve publicity by sharing what you’re studying.
In my case, I wished SaaS writing gigs. However posting about generic web optimization writing wouldn’t assist me stand out. So I began spotlighting two issues.
- The fashions: SaaS creators and corporations I like
- The methods: My tackle product-led content material, Backside of Funnel (BoFU), and Center of Funnel (MoFU) items
Apparently, folks appreciated the thought.
Certainly one of my first examples was a publish the place I broke down Float’s content material technique — simply my trustworthy POV on what I believed they had been doing nicely.
The publish pulled in an viewers past my traditional circles, even exhibiting up in places I’d by no means reached earlier than.
Even higher, it obtained featured in Prime of the Funnel’s e-newsletter, which gave me much more visibility.
A: What are your aspirations?
When you’ve constructed credibility and publicity, the following step is easy: share your aspirations.
If you converse overtly about your objectives, you keep high of thoughts when alternatives come up, entice individuals who wish to assist, and construct accountability round your journey.
Listed here are 3 ways you are able to do it:
- Proof: Share outcomes from previous initiatives so folks see what you may ship.
- Milestones: Put up updates in your journey to indicate progress and momentum.
I’ve discovered that sharing aspirations works in two methods. First, it results in provides of steering from individuals who’ve walked the identical path.
Second, it creates a way of possession in your viewers. When my account was banned after the 90-day streak, my neighborhood rallied, escalated the problem, and I regained entry.
That have confirmed me one thing essential — if you share your aspirations overtly, your viewers doesn’t simply root for you; they begin to really feel a part of your story.
I obtained the framework, why the Google Sheet?
The framework gave me content material themes/buckets, however I wanted a option to:
- Monitor my posts and see what resonates
- Confirm what posts led to DMs
- Gamify consistency
So, I devised a easy Google Sheet template to trace and experiment with my LinkedIn posts.
🔗 This is a hyperlink to create your individual copy
And it labored. For the primary time in 5 years, I wasn’t simply constant on LinkedIn, I used to be having enjoyable.
How you can use the framework + the sheet
The KLA Framework gave me themes to publish round, however the sheet made it attainable to remain constant, see what was really working, and refine my method over time.
Beneath is how one can mix each.
What to trace and why it issues
Monitoring is the place the Sheet does the heavy lifting. However do not overcomplicate it — concentrate on metrics that tie again to your objectives.
- If you would like leads: Monitor posts that introduced you DMs, referrals, or profile visits.
- If you would like attain: Monitor impressions and posting occasions to see what drives visibility.
- If you would like engagement: Monitor likes, feedback, or reposts to see what sparks dialog.
My predominant aim was visibility that led to alternatives, so my sheet monitored two metrics:
- Greatest posting occasions: I examined totally different time slots, logged impressions for every, and finally discovered the time that constantly gave me probably the most attain.
- Posts that led to conversations: Any publish that introduced a DM or referral obtained tagged utilizing the “Notice” column. That manner, I might see the distinction between posts that simply obtained consideration and posts that led to actual work.
As soon as you realize what issues to you, arrange columns within the sheet to log it day by day.
What to publish
The sheet isn’t just for numbers. It additionally helps you handle your content material rotation.
This is how I tie it again to the framework:
- Framework (KLA): I rotate between posts on what I do know, what I am studying, and my aspirations.
- Google Sheet: I monitor which class performs greatest. So, after I want visibility or leads, I do know what to lean on.
Codecs matter too. Past textual content, I experiment with movies, carousels, memes/GIFs, and footage.
By logging my posts within the Google Sheet, I can see what my viewers prefers. Generally, the identical thought in a distinct format performs manner higher. I additionally began recognizing traits: my “studying” posts are inclined to get extra saves, whereas my “what I do know” posts drive probably the most DMs and leads.
How you can assessment and double down on what works
This half is easy however essential: assessment your sheet recurrently. In any other case, you’re simply accumulating numbers.
Right here’s the assessment course of I exploit for this:
- I examine each publish on the 24-hour mark. Since impressions and engagement often peak in that window, and I publish day by day, it’s the right cadence for reviewing efficiency.
- I color-tag the posts for fast scanning:
- 🔴 Purple = poor (<500 impressions)
- ⚪ White = regular (500–999)
- 🔵 Blue = good (1000–1499)
- 🟢 Inexperienced = excellent (1500+)
After a couple of weeks, sure patterns change into apparent. You’ll know the time to publish, which KLA themes work greatest, and by which codecs drive engagement.
From there, you may double down: Do extra “greens” and “blues”, tweak or reduce the “reds”, and preserve experimenting.
That easy assessment loop helped me refine my technique week after week. It made my consistency much more intentional.
The framework and sheet are nice — however folks make it work
Consistency on LinkedIn is simply the beginning. Posting will get you visibility, however relationships flip visibility into alternatives.
Right here’s how I construct connections alongside posting:
- Proactive commenting: I go away considerate feedback on posts from folks I wish to join with. Not simply “nice publish,” however including my perspective, making a joke, or asking a follow-up query.
- DMs for collaboration and alternatives: I attain out to connections to get insights for my articles, and I comply with the identical sample to vet gigs, know who to pitch, and ship heat pitches.
- Share alternatives along with your community: After I come throughout a gig that isn’t a match for me, I tag individuals who may be a greater match. Apparently, my greatest gig up to now (as of scripting this) got here from somebody I’d as soon as linked to a different alternative.
Briefly, framework + sheet + folks = An efficient LinkedIn system
Is this technique really efficient?
For visibility and gigs? Sure — even higher than I’d hoped. A few of my outcomes:
- Inbound leads: 5 (2 was short-term gigs)
- Referrals: 1 (landed the Userpilot gig)
- Follower progress: From 583 to 2,083
- Podcast invitations: 3 (2 already finished)
- Charges: Doubled in 9 months
These usually are not probably the most superb numbers by web requirements, however they imply a terrific deal to me.
Every one validated that the system works, and extra importantly, that it is repeatable.
Plus, the visibility is transferable. For instance, sharing my retailer particulars on LinkedIn led to 100 gross sales in simply 3 months.
LinkedIn is much less work (and extra enjoyable) if you share insights out of your routine
For five years, I couldn’t keep constant on LinkedIn. However the KLA Framework, a easy monitoring sheet, and constructing actual connections lastly modified that.
- The KLA Framework: It turns on a regular basis experiences into posts folks relate to.
- The Google Sheet: It helps you see what works and what doesn’t, and retains you accountable.
- Connections: Content material will get you visibility, however relationships get you alternatives.
That’s the system. It’s not glamorous — even appears too easy to work. However it does work.
Strive it for 90 days and be part of a help/accountability program. You may be stunned by the outcomes.
