China’s Luckin Coffee opens its first high-end store

BEIJING — China’s Luckin Espresso is taking direct goal at Starbucks‘ high-end roastery chain with a brand new flagship retailer within the nation’s south that sells premium drinks.

It is Luckin’s first main departure from its authentic technique of working budget-priced espresso kiosks – a transfer that helped the corporate overtake Starbucks by way of the variety of storefronts in China.

Now, with the U.S. firm promoting off most of its struggling China enterprise to a neighborhood funding agency, Luckin is proving it is greater than made a comeback from fraud allegations in 2020 that pressured it to delist from the Nasdaq.

The Chinese language firm on Sunday formally opened its two-floor Luckin Espresso Origin Flagship in Shenzhen on the border with Hong Kong.

In distinction to Luckin’s typical choices priced at roughly $1 or $2 for an Americano or latte, the flagship retailer has nudged costs barely increased for a variety of pour-over and chilly brew espresso drinks. Prospects can select beans from Brazil, Ethiopia or China’s Yunnan province, as Luckin faucets into the geographical sourcing “origin” theme common with Starbucks and different espresso firms.

The brand new retailer additionally sells a number of specialty drinks akin to a “tiramisu latte” with a pastry on prime, in response to posts on Chinese language social media platform Xiaohongshu. Customers have began posting about 1 to three hour waits for the drinks because the retailer’s comfortable launch on Jan. 20.

The 420-square-meter (4,521 sq. ft) retailer alerts how intense the competitors in China has change into for Starbucks. Again in 2017, the U.S.-based espresso large selected Shanghai for its second-ever Reserve Roastery “megastore,” after launching the premium retailer idea in Seattle three years earlier.

However as espresso has taken off in China, historically a tea-drinking market, Starbucks has run right into a slew of opponents from boutique cafes to chains akin to Cotti Espresso and Method — which regularly promote drinks at half the value as Starbucks.

Luckin reported income of $1.55 billion for the three months ended Sept. 30, 2025, an almost 48% enhance from a 12 months earlier.

That is only for the corporate’s self-operated shops, which account for nicely over half of Luckin’s China places and most of its handful of abroad shops. The brand new Shenzhen location is billed as Luckin’s 30,000th retailer. The corporate reported a complete of 29,214 shops worldwide as at Sept. 30.

In distinction, Starbucks has simply over 8,000 shops in China and round 16,900 within the U.S., its largest market.

The Seattle-based espresso large reported a 6% year-on-year enhance in China web income to $831.6 million for the three months ended Sept. 28. Comparable same-store gross sales, a regular {industry} metric, was simply 2%, however improved to 7% for the quarter ended Dec. 28.

Starbucks didn’t share China web income for the most recent quarter. The corporate expects to shut a deal within the spring to promote 60% of its China enterprise to Boyu Capital, whereas retaining a 40% stake. When the deal was introduced in November, Starbucks mentioned it values its China enterprise at $13 billion, together with future licensing charges.

Luckin, whose shares nonetheless commerce over-the-counter within the U.S., had a market worth of round $10.46 billion as of Thursday.

Late final 12 months, Luckin’s CEO Jinyi Guo hinted at plans to re-list the corporate within the U.S. He didn’t specify a date. Based in late 2017, the corporate achieved a $2.9 billion valuation simply 18 months later and listed on the Nasdaq in Might 2019. However a couple of 12 months later, Luckin mentioned it found a lot of its 2019 gross sales had been fabricated, resulting in the inventory’s delisting.

The Chinese language espresso firm continued to function lots of its shops — and saved its title and emblem.

Luckin additionally jumped to draw customers by a slew of well timed collaborations — with premium spirits model Moutai, the Minions cartoon characters and the hit online game Black Delusion: Wukong simply days after it surged in reputation.

What units Luckin aside has been its skill to construct a strong pool of personal consumer visitors by its smartphone ordering app, mentioned Mingchao Xiao, founding father of Zhimeng Traits Consulting. Reasonably than putting orders with a counter clerk, Luckin clients choose and pay for drinks instantly by an app.

China’s espresso market remains to be in a interval of fast change, Xiao mentioned. He added that younger customers at present are extra keen to strive completely different experiences, and search emotional success, which could be met by cross-industry model collaborations.

Like many Chinese language firms, Luckin can be ramping up its international growth.

Final summer season, Luckin opened its first U.S. shops in New York Metropolis. It debuted its tenth retailer within the metropolis on Feb. 6.

Luckin additionally has 68 shops in Singapore after it entered the market almost three years in the past, and 45 collectively operated places in Malaysia.