Matt Starker, the CEO of Audiochuck, walked me via the deal his firm signed in October with Tubi and Pink Seat Ventures to adapt a number of of its collection into exhibits, with the intention of translating its true crime hits into full-fledged exhibits. Equally, vp of gross sales at Crooked Media Giancarlo Bizzarro defined why his firm penned a deal simply final month with MSNBC, a part of an effort from the linear community to age down its viewers. And Karen Paek, the vp of selling on the streaming service Viki, informed me her workforce was scouting out potential matches.
Within the coming months, offered these early assessments yield optimistic outcomes, don’t be shocked if a wave of in style podcast networks signal offers with streamers. The massive query is whether or not they would settle for the identical exclusivity clause that Netflix requested of The Ringer and Barstool. Starker and Bizzarro each informed me that attain and consciousness are their major objectives, so such a deal would solely make sense if the upfront cost had been unattainable to refuse.
2. Sports activities leagues should be media corporations
A number of months in the past I spoke with Brian Szejka, previously the writer at Penske Media, who had taken a brand new function because the chief income officer at NBA Take-Two Media, a three way partnership between the NBA and the online game firm Take-Two.
In a follow-up dialog, Szejka and I mentioned the house extra broadly, however what actually captured my consideration was his declare that sports activities leagues have missed a chance: performing as media corporations. To this point, in response to Szejka, solely the NBA has begun to make use of its entry to create content material that tells tales about its gamers that reach past their lives as athletes, making their aggressive set extra just like Complicated or Uninterrupted than the NFL Community.
Take-Two sees that white house as its major intention, creating video collection with former gamers, launching social channels like NBAResDev, and utilizing athletes’ love for video video games to deepen players’ relationships with their favourite groups. The thought struck me as a no brainer, particularly given the astronomical reputation of sports activities and the manufacturing infrastructure they have already got. I might be shocked if we didn’t see extra of this sooner or later!
3. Apple Podcast’s HLS replace is greater than video
I believed I understood the significance of Apple Podcast’s HLS replace, however the announcement final month goes deeper than simply permitting podcasters to publish video variations of their exhibits alongside the audio variations.
In response to Bryan Barletta, the cofounder of Sounds Worthwhile, the true unlock is that following this replace, the video stays hosted by your podcast host—not the podcast platform or server.
To this point, this solely works for 4 totally different podcast internet hosting suppliers—Acast, ART19, Simplecast, and Omny Studio—nevertheless it has dramatic implications for possession and advert monetization, in response to Barletta.
