By Sean Tinney March 18, 2026
Your e mail appeared nice within the editor. You hit ship. However someplace between your drafts folder and your subscriber’s inbox, a part of your message simply… disappeared.
That’s Gmail clipping. In case your open charges have ever are available decrease than anticipated, Gmail clipping might be an element — with no indication it was taking place.
What’s Gmail clipping?
Gmail routinely hides any a part of an e mail that exceeds 102 KB in measurement. When that occurs, subscribers see a “Message clipped [View entire message]” hyperlink the place the remainder of your e mail content material needs to be. Most readers don’t click on it. They assume the e-mail simply ended.
That’s the Gmail clipping restrict: 102 KB.
It’s not plenty of room for those who’re sending long-form newsletters, promotional emails with a number of pictures, or closely formatted messages with numerous buttons and styled sections.
Gmail Clipping Is Quietly Hurting Your Open Charges
The content material Gmail clips usually consists of your e mail monitoring pixel.
Most monitoring pixels are positioned on the backside of an e mail. If Gmail cuts your message earlier than reaching that time, the open by no means will get recorded. So an e mail {that a} subscriber really learn exhibits up in your stats as if it by no means occurred.
So if you’re attempting to determine why your open charges appear inconsistent, or why a marketing campaign you felt good about didn’t carry out the best way you anticipated, Gmail clipping emails might be the rationale. Not your topic line. Not your timing. Not your copy. Only a file measurement drawback you had no visibility into.
Why is Gmail clipping my messages?
The brief reply: your e mail is just too giant.
A number of issues that push message measurement up quicker than most individuals count on:
- A number of pictures — particularly high-resolution ones not optimized for e mail
- Heavy formatting — numerous fonts, colours, customized kinds, and spacing guidelines
- Many hyperlinks and buttons — every provides code to the message
- Inline CSS — e mail shoppers require kinds to be written instantly into the HTML, which provides bulk
- Lengthy content material — newsletters with a number of sections, product roundups, and detailed updates
You don’t need to be sending a novel. An ordinary-looking e mail with a hero picture, just a few product sections, and a few formatted textual content can creep towards 102 KB quicker than you’d assume.
The best way to keep away from Gmail clipping
There are just a few sensible issues you are able to do to maintain your emails below Gmail’s threshold:
1. Optimize your pictures
Compress pictures earlier than importing them. A 2 MB picture scaled down for e mail doesn’t want to hold all that authentic information with it.
AWeber will routinely optimize pictures if you add them, so that you’re not manually compressing recordsdata earlier than each ship.
2. Simplify your formatting
The extra customized styling you apply, the heavier your e mail will get. Constant fonts, restricted coloration variations, and clear layouts maintain file measurement down with out sacrificing design.
3. Ship visitors to a weblog for longer content material
When you’re writing a 3,000-word publication, think about linking to the complete model in your weblog.
4. Verify your measurement earlier than you ship
AWeber exhibits a reside measurement indicator within the message editor footer as you write. In case your e mail approaches Gmail’s 102 KB threshold, you’ll see a warning so you’ll be able to trim earlier than you ship.
Don’t let Gmail clip your subsequent e mail
AWeber’s Gmail clipping indicator is constructed into each account. Now you’ll be able to regulate the scale indicator within the message editor subsequent time you’re writing an extended e mail.
Don’t have an AWeber account? Join a free 14-day trial and by no means have Gmail clip your emails once more.
