The shift from bodily to digital funds has created an enormous divide within the U.S. economic system – whereas customers routinely faucet their telephones to purchase espresso, dealerships promoting $50,000 autos nonetheless wait days for wire transfers to clear or watch prospects stroll out to retrieve cashier’s checks. This friction in high-ticket transactions prices retailers billions in misplaced gross sales and processing charges yearly, with auto sellers alone paying as much as 3% on card transactions whereas going through chargebacks that may wipe out complete revenue margins. Clerq bridges this hole with an account-to-account funds platform particularly engineered for high-ticket retailers, enabling on the spot financial institution transfers that mix the comfort of Venmo with the safety and economics required for 5 and six-figure purchases. The platform has already achieved 6x income progress over the previous 12 months whereas processing a whole lot of hundreds of thousands of {dollars} for Fortune 500 retailers and main dealership teams together with Friedkin Automotive. By reducing cost charges by 75% in comparison with playing cards whereas eliminating the days-long settlement delays of conventional ACH, Clerq is positioned to develop into a dominant participant within the $3T in annual high-ticket cost quantity throughout automotive, powersports, and tools verticals.
AlleyWatch sat down with Clerq Co-CEO and Cofounder Ben Markowitz to study extra in regards to the enterprise, the corporate’s strategic enlargement plans, current $12M funding spherical that brings the whole funding raised to $21M, and far, rather more…
Who have been your buyers and the way a lot did you elevate?
Clerq raised a $12M Sequence A spherical led by 645 Ventures, with participation from current buyers FirstMark Capital, Fika Ventures, Commerce Ventures, and Sprint Fund. The Sequence A additionally included new strategic participation from Friedkin and Yossi Levi, founding father of Automobile Dealership Man. Clerq has raised $21 million since inception.
Inform us in regards to the services or products that Clerq affords.
Clerq is an account-to-account funds platform for high-ticket retailers.
What impressed the beginning of Clerq?
Truett Dwyer (cofounder) and I have been buyers in Fintech and Funds previous to beginning Clerq and noticed how card-first incumbents weren’t assembly the wants of high-ticket, margin-sensitive companies. The size and seemingly intractable nature of this drawback impressed us to begin Clerq.
How is Clerq totally different?
Clerq is purpose-built to satisfy the wants of its goal retailers, beginning with auto, powersports, and tools (and extra not too long ago house & workplace and personal journey). Our core funds product and threat administration are tailor-made to those high-ticket industries.
Clerq has additionally centered on constructing out vertical-specific integrations and workflows, in contrast to most horizontal cost processors.
What market does Clerq goal and the way large is it?
Clerq began with the $1T+ U.S. auto vertical, the place it’s already powering funds for a number of of essentially the most acknowledged manufacturers within the trade. With confirmed traction, the corporate has expanded into high-growth adjacencies together with, however not restricted to, powersports, house & workplace, and personal journey. In complete, the high-ticket verticals we deal with characterize $3T+ of cost quantity.
What’s what you are promoting mannequin?
We primarily cost a percentage-based price on processed quantity.
How are you making ready for a possible financial slowdown?
Given the large secular progress alternative that we now have in entrance of us and our sturdy capital place, we’re primarily centered on capturing market share. We’re not centered on macro enterprise cycles proper now.
What was the funding course of like?
We have been excited to satisfy 645 Ventures by one among our current buyers. We love how free-thinking they’re and the way supportive they’re of their portfolio firms.
What are the most important challenges that you simply confronted whereas elevating capital?
Regardless of having essential potential areas the place AI might supercharge our enterprise, we didn’t overemphasize AI in our story that we shared with buyers. Some buyers are primarily centered on AI publicity now, so it required filtering our potential investor set accordingly.

What components about what you are promoting led your buyers to jot down the test?
From Nnamdi Okike @ 645 Ventures – “At 645, we spend money on founders who’ve purity of motivation and deep insights into their prospects and markets. Whereas many firms goal to introduce new cost strategies into current industries, typically unsuccessfully, Truett and Ben developed a deep understanding of the cost challenges of automotive dealerships and developed a product that has been a game-changer for each sellers and their finish prospects. We’re excited to accomplice with them as they scale this platform inside the automotive trade and into new industries, driving significant account share and creating vital worth for his or her prospects.”
What are the milestones you propose to realize within the subsequent six months?
We’ve signed a number of, giant enterprise contracts in our core verticals. We’re centered on rolling these out and persevering with to seize market share.
The place do you see the corporate going now over the close to time period?
We see Clerq changing into the dominant different funds platform in auto and powersports and increasing into further verticals.
What’s your favourite fall vacation spot in and across the metropolis?
The Hudson Valley is gorgeous within the fall. Taking Amtrak up the Hudson is by far the nicest prepare journey in New York!
