In one among its most dynamic showcases thus far, Cellar 33 captivated the Indian wine and spirits neighborhood at ProWine India 2025, presenting an distinctive international choice that redefined authenticity, innovation, and craftsmanship for the market.
Representing over 35 worldwide producers and 65 references, together with 12 Champagne homes, Cellar 33 reaffirmed its function as a trusted bridge between Europe’s boutique estates and India’s quickly increasing world of positive wines and artisanal spirits.
This yr’s version marked Cellar 33’s fifth participation at ProWine India, underscoring the corporate’s long-term dedication to nurturing cultural and industrial connections between international producers and India’s new technology of sommeliers, importers, and hospitality professionals.
For the primary time, Cellar 33 unveiled a devoted South African assortment, that includes terroir-driven wines from 5 completely different producers. These expressive and value-driven labels acquired enthusiastic consideration from importers and sommeliers alike, reflecting India’s rising curiosity for new-world origins and fashionable winemaking id.
This version additionally celebrated a historic milestone, the first official presentation of the Concours Mondial de Bruxelles (CMB) in India. Cellar 33 curated a collection of CMB medal-winning producers from France, Italy, and Spain, marking a second of worldwide recognition and elevating India’s place on the worldwide wine map.
The Cellar 33 pavilion turned some of the visited stands of the honest, an area designed to attach craftsmanship with discovery.
Highlights included:
- A devoted Champagne tasting gallery, contrasting grower types and vintages.
- New spirits previews from European micro-distilleries.
- Centered B2B conferences linking producers instantly with key Indian importers.
“Every year at ProWine, we deliver not simply wines, however the individuals and tales behind them,” mentioned Amrita Singh, Co-Founder and President of Cellar 33. “Our growth into South Africa and partnership with CMB mirror a single imaginative and prescient, to make India a real stage for international excellence.”
“We’re not chasing tendencies; we’re shaping markets,” added Mattia Antonio Cianca, Co-Founder and Director. “By introducing award-winning wines and design-led spirits, we proceed to boost the usual for discovery, high quality, and authenticity in India.”

