On this version of “What’s in a reputation”, let’s discover how the founders of OAASIS reworked a easy thought right into a model identification that displays reduction, readability, and a contemporary method to produce chain administration for SMEs.
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In at this time’s world, small and mid-sized firms (SMEs) battle to handle their provide chains effectively.
The instruments and programs utilized by giant companies are sometimes too costly or advanced for them.
Right here’s the place Amstelveen-based OAASIS goals to alter that.
Based by Wouter Samama and Lucas Koster, OAASIS provides an all-in-one resolution to optimise provide chains, designed particularly for small and mid-market firms within the client items sector.
On this version of “What’s in a reputation,” we spoke to Wouter Samama, CEO and co-founder, to find out how the corporate discovered its identify.
From thought to identification
The identify OAASIS started with a easy thought — Function-As-A-Service.
In accordance with Wouter Samama, the group wished to create one thing a lot broader than a typical SaaS providing.
“The hyperlink to an oasis, a relaxed, refreshing place precisely the place it’s wanted, completely mirrored what we wished our shoppers to really feel when working with us,” says Samama.
Moreover, each Wouter and Lucas Koster shared a deep love for water sports activities, seashores, and surf tradition, which provides a private contact to the identify.
“It had the right combination of readability, calm, and vitality,” says Samama. “Similar to the type of affect we would like OAASIS to have.”
Bringing reduction and readability
At current, provide chains typically really feel like deserts: dry, chaotic, unpredictable, and draining for the folks working behind the scenes.
Nonetheless, OAASIS goals to deliver reduction and readability to companies once they want it most.
“OAASIS is that place of construction and calm, the place knowledge turns into perception and perception turns into motion,” provides Samama.
A reputation born on a summer time night
For some startups, finalising a reputation can take months of debate and experimentation. Nonetheless, for the founding duo, it unfolded fairly naturally.
“One summer time night, we have been sitting in a café with a number of sheets of paper, sketching concepts. Lucas got here up with OAASIS, and it instantly resonated,” reveals Samama.
Within the weeks that adopted, they examined it with a number of folks and obtained constructive suggestions.
“We spent the next weeks testing it with a number of folks, and by the tip, we have been satisfied it was the one,” provides Samama.
Securing the area and trademark
In at this time’s world, your on-line identification is usually somebody’s first impression of your model. For OAASIS, area availability mattered.
“We have been blissful that oaasis.ai was obtainable,” Samama says. “The .ai area completely captures our know-how and AI-driven focus.”
Fortuitously, the method of securing the trademark went easily.
“We began the method early, which helped us safe the identify
with out problems and gave us peace of thoughts for future enlargement,” says Samama.
OAASIS: Title that’s constructed to develop
Usually, startup names work just for a particular product or market. Nonetheless, it isn’t the case with OAASIS.
“Under no circumstances,” Samama say when requested whether or not they anticipate the identify to alter over time. “We consider OAASIS will develop with us. It’s versatile, distinctive, and powerful sufficient to face the take a look at of time.”
Does a reputation matter?
Whereas a startup’s success depends upon group, product, and its execution, the identify performs a quiet however significant position.
“Completely. An important identify ought to stick in folks’s minds, however it actually comes alive when each element from product expertise to design and tone of voice helps it,” explains Samama.
“We care deeply about these particulars. The model isn’t only a identify; it’s the sensation you get when every part matches collectively completely,” he concludes.
