International attire retailer UNIQLO broadcasts the launch of its new Fall/Winter 2025 marketing campaign, ‘Life with HEATTECH: Within the Cabin’, that includes Bollywood icon and UNIQLO Model Endorser, Kareena Kapoor Khan styled within the newly launched HEATTECH Further Heat Cashmere Mix thermal. The marketing campaign brings UNIQLO’s LifeWear philosophy to life via a serene winter story capturing on a regular basis moments of heat, consolation, and timeless model.
“I really like UNIQLO for its consolation, simplicity and its basic silhouettes. I’ve been a fan of HEATTECH and have been utilizing it for all my winter travels. The newly launched HEATTECH Cashmere Mix is my instantaneous favourite for its comfortable, comforting, and stylish attraction. I really like its cozy and opulent really feel and the way it completely matches in my on a regular basis model,” stated Kareena Kapoor Khan.
‘Life with HEATTECH: Within the Cabin’ that includes Kareena Kapoor Khan in UNIQLO HEATTECH Cashmere Mix thermal
HEATTECH, considered one of UNIQLO’s hottest improvements, is a technologically superior cloth that converts physique moisture into warmth, preserving individuals heat and comfy in chilly climate. The newly launched HEATTECH Further Heat Cashmere Mix from the UNIQLO : C assortment has a 9% cashmere mix to offer a comfortable and fluffy really feel.
Set in opposition to the tranquil backdrop of a hill station, the marketing campaign movie follows Kareena Kapoor Khan as she enjoys a serene winter escape inside a comfortable wood cabin. Surrounded by the quiet allure of nature, she reaches for her new HEATTECH Cashmere thermal — her trusted winter and journey companion.
Because the day unfolds, Kareena steps out to affix mates by a crackling bonfire, layering her skinny but heat HEATTECH Cashmere thermal with a lightweight PUFFTECH Vest. Every body captures her signature heat and understated magnificence, embodying the consolation, versatility, and timeless attraction of UNIQLO’s HEATTECH.
The ensemble highlights how a lightweight layer can provide lasting heat and luxury with out the necessity for heavy winter put on. The place HEATTECH brings refined heat, the PUFFTECH Vest provides versatility, permitting Kareena to remain effortlessly cozy as she enjoys the night outdoor. The scene superbly displays UNIQLO’s LifeWear philosophy of simplicity, performance, and on a regular basis consolation.
Commenting on the marketing campaign launch, Nidhi Rastogi, Advertising and marketing Director at UNIQLO India, stated, “HEATTECH has been a winter favourite amongst our clients, globally. With the newly launched HEATTECH Cashmere Mix, we’re redefining what heat looks like. Combining revolutionary expertise with the luxurious softness of cashmere. This marketing campaign showcases the easy consolation and class that HEATTECH brings to winter dressing and journey. Kareena completely embodies the LifeWear values of authenticity and timelessness via this marketing campaign.”
The 30-second movie shall be obtainable throughout a number of channels, together with digital platforms, print, outside promoting, and in-store shows. The HEATTECH Assortment is now obtainable in any respect UNIQLO shops and on-line at UNIQLO.com, inviting clients to expertise the magnificence and flexibility of HEATTECH.
