Entrepreneur and Dragons’ Den star Steven Bartlett is making ready to launch a brand new tech information web site later this month, as he expands his fast-growing media and enterprise empire.
The publication, reportedly referred to as Based, will cowl the expertise and start-up panorama throughout the UK and US, in accordance with Metropolis AM. Bartlett is known to be hiring round 10 journalists alongside an editor-in-chief as he builds out a full newsroom.
A holding web page on Based.com has changed the sooner preview content material, however cached variations trace on the publication’s mission: “FOUNDED is a culturally fluent enterprise writer constructed for the founders of at this time… trusted by entrepreneurs, operators, and builders around the globe.”
The transfer comes shortly after Bartlett unveiled a brand new father or mother firm, Steven.com, and secured an eight-figure funding valuing the enterprise at about £320 million. The agency, included within the US, now homes Bartlett’s creator-led ventures together with FlightStory, FlightCast, and FlightFund, with Bartlett retaining greater than 90% possession.
Bartlett has grow to be one of many UK’s most influential enterprise personalities, internet hosting The Diary of a CEO podcast since 2017 and investing in additional than 60 firms, amongst them matcha drink Excellent Ted and hydration model Cadence.
Talking throughout a latest go to to FlightStory’s London headquarters, he stated he noticed his present ventures as merely the start line. “I’m lower than 1% of the way in which on my journey,” he stated. “If we do a great job in laying good foundations, I believe the enterprise will exist lengthy after I’m gone.”
Drawing a comparability to Disney’s 102-year legacy, Bartlett stated he goals to construct a generational media firm that helps outline the way forward for the creator financial system.

