BGF has accomplished a £16.6 million minority funding in Workbooks, the mid-market software program platform positioning itself as a sensible various to conventional CRM methods by bringing gross sales, advertising, buyer assist and business operations right into a single, built-in answer.
Workbooks serves a whole lot of consumers throughout the UK and the US, spanning a broad vary of sectors. The platform has gained traction amongst mid-sized organisations trying to keep away from the complexity, value and fragmented add-ons typically related to enterprise CRM suppliers.
Clients cite Workbooks’ decrease complete value of possession, wide-ranging performance and its ‘Shared Success’ onboarding and assist methodology as key differentiators. The method focuses on long-term partnership and adoption reasonably than one-off implementation.
The brand new funding will likely be used to speed up go-to-market exercise and product growth, with specific emphasis on deepening integration throughout gross sales, operations and finance workflows. Workbooks additionally plans to construct on its rising footprint within the US market.
John Cheney, chief govt of Workbooks, mentioned the funding would enable the enterprise to scale with out compromising its customer-first philosophy.
“Our mission is easy: to provide mid-market organisations an built-in platform that works the best way their enterprise works — with out the complexity, hidden prices or bolt-ons that always include various suppliers,” he mentioned. “BGF’s backing helps us transfer sooner, whereas staying true to what units us aside.”
Workbooks’ service-led method has been a recurring theme in buyer suggestions. One US-based buyer described the expertise as more and more uncommon within the CRM market.
“The customer support we obtain from Workbooks is outstanding,” the client mentioned. “The group is responsive and proactive, which is one thing you don’t typically see immediately.”
BGF mentioned Workbooks’ readability of positioning and decreased implementation danger have been central to its choice to speculate.
Jack Teasdale, funding director at BGF, mentioned: “Workbooks has carved out a robust place within the mid-market with a platform that goes effectively past gross sales CRM. Its onboarding mannequin considerably reduces implementation danger, and clients persistently inform us the product is intuitive, versatile and simple to undertake. We’re excited to assist the group as they scale.”
As a part of the deal, BGF will sit on the Workbooks board whereas remaining a minority shareholder.
The funding provides to BGF’s rising portfolio of UK-based software program and know-how companies targeted on scalable progress, buyer retention and long-term worth creation.
Jamie Younger
Jamie is Senior Reporter at Enterprise Issues, bringing over a decade of expertise in UK SME enterprise reporting.
Jamie holds a level in Enterprise Administration and commonly participates in business conferences and workshops.
When not reporting on the newest enterprise developments, Jamie is obsessed with mentoring up-and-coming journalists and entrepreneurs to encourage the following technology of enterprise leaders.
