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Trying to differentiate your startup’s story from the hundreds of different static slide decks on the market? A video pitch deck could possibly be the benefit you want to safe a fundraising test.
When creating a regular pitch deck for traders, you need to effectively information them to the story, stats and those who make you completely different. You’ll function the identical data in video type, whereas including some character and human emotion. Plus you — not the reader — will management the narrative.
The thirtieth class at Alchemist Accelerator lately celebrated their commencement from this system with a digital demo day on the Amazon Net Providers Startup Lofts in San Francisco. Twenty-three corporations — specializing in every little thing from funds to ecommerce to aerospace — pitched traders with brief movies.
Let’s discover the fundamentals of the video pitch and a few methods that these startups used to separate their pitches:
Why Make a Video Pitch Deck?
The typical enterprise capital agency spends about three minutes and 20 seconds reviewing a pitch deck from a seed-stage firm. You may argue that’s not sufficient time, however you possibly can’t management how lengthy your potential investor is engaged. It’s additionally tough to ensure {that a} VC focuses on the elements of your deck that you simply assume are most vital.
In case you solely have three minutes, why not take management of how your pitch deck is perceived?
Consider a video pitch deck as a three-minute business on your startup, together with the next data:
- who you’re
- what you do
- why you’re completely different; and
- tips on how to get involved with you.
Most video pitches contain a founder or co-founders strolling the viewer by way of the fundamentals. You’ll generally see a inexperienced display impact, with the founder’s profile showing in entrance of the slides. Graphics and animation assist seize and preserve the viewer’s consideration.
Video Pitch Deck Instruments
Fortunately, you don’t have to be wherever near a video knowledgeable to ace your video pitch. There are many software program platforms and apps that may assist:
CloudApp
CloudApp is a video recording platform that enables customers to share display captures and display recordings. You should use CloudApp to speak by way of slides whereas conserving your face and profile on display.
Powtoon
In case you’re seeking to obtain skilled graphics with out skilled assist, Powtoon could possibly be of use. This software program permits you to create brief movies and graphics animations to incorporate in your video pitch deck.
Vyond
Whereas a founder often leads the cost, it’s OK to have a buddy assist improve your video pitch. Vyond helps you make brief movies with animated characters.
Pitchtape
Pitchtape is an all-in-one platform constructed particularly for video pitches. You’ll be able to create on-line pitch portals and host pitch occasions.
5 Tricks to Improve your Video Pitch
Now that you simply’ve bought some software program to assist, it’s time to give attention to the content material of your video.
Embody Buyer Testimonials
Founders and management must be the celebs of your video pitch deck, however a cameo from a loyal consumer can talk your organization’s dedication to your clients. Even a 15-second selfie video can act as a robust case examine. Plus, it breaks up the monotony of getting one speaker on display for 3 minutes.
Don’t Learn Off a Script
Talking on video can flip even the most effective public audio system into nervous wrecks. Nonetheless, it’s straightforward to inform when a founder is just studying notes off a display by their monotone voice or stolen glances off display.
Resist the urge to depend on a script. Contemplate the cookout rule: It’s best to speak to your viewers such as you would to a member of the family or good friend at a cookout. Don’t begin throwing expletives round, however it’s higher to speak like a well-rehearsed, regular individual as an alternative of a robotic who’s studying off a teleprompter.
Put on Firm-Branded Clothes
It’s a small factor, however don’t miss an opportunity to indicate off your emblem and branding. Sporting branded clothes helps maintain your organization identify and emblem on the thoughts of the viewer, and it provides somewhat extra character than normal formal put on.
Deliver Up Your Opponents
Do not forget that an investor pitch is about proving that your organization’s method is completely different. Whilst you don’t need to waste an excessive amount of time in your rivals, it’s vital to border the market panorama. Use your market and aggressive intelligence to indicate you’ve carried out your analysis.
Say What You’re Trying For
Buyers ought to go away your video realizing whether or not or not you’re a possible match. Some VCs solely spend money on sure industries or at particular progress phases. You don’t need pre-seed specialists reaching out when you want a Sequence A, or vice versa. Make the connections as straightforward as potential by clearly outlining what you’re hoping to attain within the subsequent six to 12 months.
You’ve bought all you want to succeed, together with the fitting instruments and a few suggestions for fulfillment. Throw in your startup sweatshirt, fireplace up your tools and begin making your video pitch deck.
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