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Home » UK media regulator investigating Elon Musk’s X after outcry over sexualised AI images | X
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UK media regulator investigating Elon Musk’s X after outcry over sexualised AI images | X

Business Circle TeamBy Business Circle TeamJanuary 12, 2026No Comments5 Mins Read
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UK media regulator investigating Elon Musk’s X after outcry over sexualised AI images | X
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The UK media watchdog has opened a proper investigation into Elon Musk’s X over the usage of the Grok AI device to govern photos of girls and youngsters by eradicating their garments.

Ofcom has acted after a public and political outcry over a deluge of sexual photos showing on the platform, created by Musk’s Grok, which is built-in with X.

The regulator is investigating X underneath the On-line Security Act (OSA), which carries a spread of doable punishments for breaches, together with a UK ban of apps and web sites for essentially the most severe abuses.

It stated it will pursue the investigation as a “matter of the very best precedence”, whereas Liz Kendall, the know-how secretary, stated the regulator had the federal government’s full backing.

Ofcom stated: “Stories of Grok getting used to create and share unlawful non-consensual intimate photos and youngster sexual abuse materials on X have been deeply regarding. Platforms should shield individuals within the UK from content material that’s unlawful within the UK, and we received’t hesitate to analyze the place we suspect firms are failing of their duties, particularly the place there’s a threat of hurt to youngsters.

“We’ll progress this investigation as a matter of the very best precedence, whereas guaranteeing we observe due course of. Because the UK’s impartial on-line security enforcement company, it’s essential we ensure that our investigations are legally strong and pretty determined.”

Chatting with MPs within the Commons, Kendall stated: “The content material which has circulated on X is vile. It’s not simply an affront to respectable society, it’s unlawful.”

She added: “X doesn’t have to attend for the Ofcom investigation to conclude – they will select to behave sooner to make sure this abhorrent and unlawful materials can’t be shared on their platform.

“If they don’t, Ofcom may have the backing of this authorities to make use of the total powers which parliament has given them … This consists of the facility to concern fines of as much as 10% of an organization’s worldwide qualifying income and in essentially the most severe instances, Ofcom can apply for a courtroom order to cease UK customers accessing the positioning.”

Sharing intimate picture abuse on-line is against the law underneath the OSA, which additionally requires that pornography is age gated. Corporations are additionally required to have methods in place to stop youngster sexual abuse materials (CSAM) from showing and take it down rapidly whether it is posted on a platform.

Ofcom stated it had “urgently” made contact with X about its considerations final Monday. Having thought of X’s response concerning the steps it has taken to adjust to the act, Ofcom stated it had opened a proper investigation after an “expedited” evaluation carried out as a “matter of urgency”.

The watchdog is specializing in whether or not X has breached the act within the following methods: failing to evaluate the chance of individuals seeing unlawful content material on the platform; not taking applicable steps to stop customers from viewing unlawful content material comparable to intimate picture abuse and CSAM; not taking down unlawful materials rapidly; not defending customers from breaches of privateness legislation; failing to evaluate the chance X could pose to youngsters; and never utilizing efficient age checking for pornography.

Grok has been built-in into X, and an replace of the AI device has allowed customers to immediate it to change clothed photos of girls and youngsters by making them seem in bikinis and sexually suggestive poses.

Ofcom has a spread of choices by way of punishments underneath the act, from demanding sure steps to adjust to the act, issuing fines of as much as 10% of world income and, in excessive instances, successfully blocking an app or web site by making use of to a courtroom for “enterprise disruption measures” comparable to requiring web service suppliers to dam entry to a web site within the UK. On Friday the federal government stated it will help Ofcom if it determined X ought to be successfully banned.

Ofcom stated it will collect proof on whether or not a breach had occurred. If it decides a breach has taken place it should announce this in a provisional determination earlier than making a closing ruling. The regulator didn’t give actual particulars on how lengthy the investigation would take.

Jess Asato, a Labour MP and campaigner towards AI nudification, stated the abuse was nonetheless taking place to her on X as of Monday morning.

She stated specific and degrading photos had been being created utilizing the Grok app – which can be accessible individually from X – and different AI apps and posted on X, as a result of she was talking towards Musk’s platform.

“It’s nonetheless taking place to me and being posted on X as a result of I communicate up about it,” she stated. “Fortunately it’s simply bikinis, nobody has correctly nudified me but. Simply this morning somebody has made me of a tradwife with a large pregnant tummy. It’s like they’re saying, that is the place you need to be, that is your position, you need to be a child birthing machine. This has disturbed me weirdly greater than the bikini photos.”

Some MPs have been pushing for the federal government to depart the platform in protest, however Kendall stated ministers weren’t planning to take such motion – although she added that it remained an possibility in future.

“With 19 million individuals on X on this nation, and greater than 1 / 4 of them saying that they use it as their major supply of stories, our views – and infrequently merely the info – must be heard wherever doable,” she stated.



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