When Justin Kim, co-founder and CEO of Hupo, first launched his firm about 4 years in the past, it wasn’t promoting AI-powered gross sales teaching to banks, finance providers, or insurance coverage corporations. The corporate initially started as Ami, a psychological wellness platform targeted on how individuals handle strain, kind habits, and alter conduct over time.
“I’ve at all times been a giant sports activities fan – basketball, soccer, System One, MMA – and what attracts me to all of them is efficiency. In my free time, I’ve spent quite a lot of time fascinated with what really drives human efficiency. Persons are very totally different, however throughout sports activities, there are clear patterns in how efficiency reveals up,” Kim stated in an interview with TechCrunch.
His curiosity finally formed his skilled focus. Kim began exploring what drives efficiency at work, and one theme saved surfacing: psychological resilience. That concept led him to discovered a startup in 2022.
Early work with Meta, which backed this startup within the seed spherical, helped sharpen some hard-earned classes: software program solely works when it suits into each day conduct like how individuals already stay and work, and instruments designed to assist individuals “enhance” usually fail if they’re judgmental, summary, or disconnected from actual work, Kim instructed TechCrunch.
These concepts adopted the startup by its pivot, and at the moment they form Hupo’s method to gross sales teaching; much less about changing human judgment and extra about serving to individuals within the moments that actually matter in banking, insurance coverage, and monetary providers.
Kim stated the shift wasn’t as dramatic because it might sound. “The core drawback in each instances is efficiency at scale. In banking and insurance coverage, outcomes fluctuate, not due to motivation, however as a result of coaching, suggestions, and confidence differ. Conventional teaching can’t attain everybody, and managers can’t sit in on each dialog.”
AI that understands conversations in real-time now permits groups to obtain constant teaching, even within the extremely regulated, advanced trade, Kim famous.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Hupo has raised a $10 million Collection A led by DST International Companions, with participation from Collaborative Fund, Goodwater Capital, January Capital, and Robust Ventures. As well as, the Singapore-headquartered startup now serves dozens of shoppers in APAC and Europe, together with Prudential, AXA, Manulife, HSBC, Financial institution of Eire, and Seize.
“BFSI [Banking, Financial Services and Insurance] is a notoriously troublesome vertical for early-stage corporations, however our clients sometimes broaden contracts 3–8x inside the first six months,” the founder stated. “We’ll be increasing into the US within the first half of this 12 months, the place distribution-heavy monetary fashions create a robust want for scalable teaching.”
Kim began his profession at Bloomberg, promoting enterprise software program to banks, asset managers, and insurers, the place he noticed how advanced regulated gross sales could possibly be. He later labored on product improvement at South Korean fintech Viva Republica, the corporate behind Toss, studying how expertise constructed round actual person conduct may reshape conventional monetary providers.
“Hupo sits on the intersection of these experiences. I understood the customer, the top person, and the operational actuality of promoting monetary merchandise,” Kim stated. “As soon as AI turned able to understanding context and training in actual time, it turned apparent to me that gross sales teaching—particularly in banking and insurance coverage—was the best place to use it.”
Many AI gross sales teaching instruments begin with the expertise first, Kim stated, however Hupo took a distinct method, constructing its platform round how banks and insurers function. “One of many greatest classes I’ve discovered is that, particularly with massive enterprises, it’s a must to perceive their enterprise and trade intimately,” he added, noting that Hupo’s fashions had been skilled from the beginning on actual monetary merchandise, frequent objections, shopper sorts, and regulatory necessities.
The most recent spherical brings whole funding to $15 million for the reason that firm was based in 2022. The brand new capital will go towards increasing its product, together with real-time teaching options, scaling enterprise-grade deployments, rising go-to-market efforts in banking, monetary providers, and insurance coverage, and constructing out the group.
In 5 years, Kim says he desires Hupo to transcend gross sales teaching and assist massive groups carry out at scale, giving managers and workers clearer insights and sensible steering, even throughout tens of hundreds of individuals.
