Pinterest is constant its transformation right into a full-scale purchasing hub with the addition of two key executives. Amazon’s former world model and advertising vp, Claudine Cheever, will assume the position of CMO, whereas DoorDash and Spotify veteran Lee Brown will be part of as chief enterprise officer, a newly created position.
The appointments come at a dynamic time for the 15-year-old social platform. When Invoice Prepared—who was PayPal’s COO earlier than turning into commerce chief for Google—took over as CEO of Pinterest in 2022, he laid out the platform’s ecommerce ambitions.
“As somebody who has spent most of my profession in commerce and funds, it’s so clear to me that Pinterest has the chance to construct one thing distinctive,” Prepared stated on LinkedIn on the time. “Within the subsequent section of our journey, we are going to assist individuals interact extra deeply with all of the inspiring services and products they discover on our platform to allow them to construct their finest lives.”
In a publish earlier at this time, Prepared urged that these two new hires will play key roles in these plans.
“Lee is a confirmed enterprise chief with deep expertise main world gross sales and content material groups at beloved shopper apps and publishers,” Prepared wrote. “Claudine has spent the previous decade main advertising for the world’s largest on-line retailer.”
In her personal LinkedIn publish, Cheever expressed enthusiasm for becoming a member of Pinterest for its “subsequent chapter” whereas additionally reinforcing the platform’s roots as “a spot the place individuals come to really feel impressed, take motion, and store.”
Cheever replaces former CMO Andréa Mallard, who’d held the publish for practically seven years and has joined Microsoft AI as CMO.
![Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]](https://static-www.adweek.com/wp-content/uploads/2026/01/andrea-microsoft-ai.png?w=640&h=360&crop=1)
From inspiration to buy
Pinterest debuted in 2010 as a digital cork board the place customers may accumulate photos and movies (“pins”) of issues that sparked their imaginations in areas like attire, residence decor, and journey. Its unique enterprise mannequin was closely depending on promoting.
