
Disney this week introduced Josh D’Amaro, its parks chief, because the winner of its very public race to be its subsequent CEO; he’ll take over for outgoing chief government Bob Iger in March. However together with the glory of the CEO crown and the monumental process of operating the advanced leisure large, D’Amaro faces a tough personnel problem: turning into the boss of his former peer. Dana Walden, Disney’s TV and leisure chief, was reportedly a fellow CEO contender he beat out for the job.
The Fortune 500 is plagued by examples of wanna-be CEOs who left their corporations after being handed over for the highest job. And leaving generally is a pure response to such a snub. Famously, when GE named Jeff Immelt CEO in 2001, the three different inner candidates ultimately departed the corporate for prime jobs elsewhere. Former Apple retail chief Ron Johnson left to grow to be CEO at J.C. Penney when the tech large named Tim Cook dinner CEO in 2011. Simply final month, Walmart introduced that its worldwide CEO Kathryn McLay, thought of a CEO contender, was leaving the corporate following the appointment of John Furner because the retail large’s subsequent chief.
However in Disney’s case, Walden appears more likely to stick round, at the very least for some time. In saying D’Amaro as CEO, Disney additionally promoted Walden, a revered Hollywood insider, to president and chief inventive officer. She’s the primary to carry that title within the firm’s 102-year historical past, and it offers her oversight of all of Disney’s motion pictures and streaming collection. Together with praising Walden’s inventive and storytelling bonafides, the Disney press launch notes that she “will report on to D’Amaro,” the man who beat her out for the CEO job.
And there’s the rub. Even for essentially the most confident executives, that dynamic might show awkward. The CEO runner-up has to nurse a dented ego whereas answering to the succession race’s final winner. The incoming CEO, in the meantime, has to handle a group that features somebody who wished their job.
On paper, at the very least, Disney has arrange D’Amaro and Walden to navigate the numerous pitfalls such a state of affairs poses by giving the brand new CEO and chief inventive officer roles which are distinct and complementary.
“She’s on the inventive facet, whereas D’Amaro is extra on the monetary and parks facet,” says Susan Sandlund, a managing director at Pearl Meyer who leads the agency’s management consulting apply. Walden “brings worth in an entire totally different manner than D’Amaro does,” she says. “Together, it’s a fairly highly effective group.”
It might be argued that Disney’s new double-barreled management association, which pulls on the executives’ strengths, is akin to a co-CEO construction however higher, Sandlund says. “You’ve gotten one reporting to the opposite,” she says. “The minute you will have equal CEOs, you’re begging for ambiguity and potential battle.”
Nonetheless, distinct titles and designated realms of affect gained’t assure a clean partnership. The onus is on D’Amaro to choose a typical, shared purpose that he can rally his new group round and to delegate significant duties to Walden, says Emma Zhao, an assistant professor of commerce at UVA’s McIntire Faculty of Commerce. “That helps put apart a few of these particular person considerations and motivations.”
A wildcard in all of this, for course, is Walden’s private emotions in regards to the state of affairs—her ambition and whether or not she’s decided to in the future be a CEO. If that’s the case, her new place and a one-time award with a goal worth of $5.26 million might solely preserve her at Disney for thus lengthy.
Sandlund, who has recommended executives in Walden’s place earlier than, suggests her greatest technique is to sit down tight. “My recommendation is don’t make any rash strikes proper now. Lots of people will probably be calling you for different CEO roles, which you may bounce at instantly,” she says. “But when an government actually likes the place they’re, they love the tradition, they’ve been there a very long time, then they usually need to see, what can the corporate do that will make it value sticking round?”

