Final week, we hosted a personal GTMfund Claude Code workshop for founders alongside AI skilled, Jordan Crawford. Throughout that session and in conversations with a whole bunch of founders and GTM leaders every month, that is one thing we’re listening to:
Curiously, the largest blocker round AI for individuals isn’t all the time technical, however reasonably includes the creativeness – figuring out what is definitely doable.
We wrote this version to assist unblock the creativeness block, particularly for individuals who run go-to-market.
Why particularly Claude Code? Dan Shipper of Each supplied an excellent analogy: “The cloud app is sort of a lodge room, clear, arrange for you, however you begin recent every time. Claude Code is like having your personal residence with AI in it.”
This version provides you the residence tour. Setup in 5 minutes, then 30+ use instances throughout each GTM perform, with the precise prompts to get began.
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Outbound gross sales as we speak continues to be constructed round handbook work: writing emails, constructing lists, and managing sequences throughout disconnected instruments.
Nooks is breaking the mildew. With their new AI Sequencing product, Nooks is an agent workspace the place AI works alongside reps, serving to them perceive accounts, prioritize the fitting prospects, and generate context-rich outreach based mostly on precise first-party interactions.
No extra losing time in a number of instruments – it’s one unified workspace for all of your outbound channels. Arm your gross sales group with clever outbound. Be taught extra at nooks.ai.
First, What’s Claude Code (and why must you care)?
Claude Code is Claude working in your terminal, that text-based interface your pc already has. Consider it as an execution layer, reasonably than a coding device.
The place the common Claude chat is an excellent advisor you speak to, Claude Code can really do issues in your machine:
- Entry all of your native recordsdata: no importing, no measurement limits. Drop 500 name transcripts right into a folder and inform it to investigate them.
- Run for hours on complicated duties. The cloud app occasions out. Claude Code retains going.
- Execute multi-step workflows: it plans, acts, checks its work, and iterates. Not a chatbot, a real agent.
- Set up and use instruments: it could possibly arrange scripts, connect with APIs, browse the online, and create recordsdata immediately in your machine.
- Work throughout each file sort: PDFs, CSVs, audio recordsdata, photographs, and spreadsheets. If it’s in your pc, Claude Code can work with it.
Boris Cherny, the creator of Claude Code, initially constructed it as an inner device at Anthropic. It wasn’t alleged to be a product. However individuals began utilizing it for far more than coding – for organizing recordsdata, writing standing updates, and automating busywork. The use instances simply saved increasing.
Should you’re already utilizing Claude Cowork (the GUI model that shipped in January), consider Claude Code as Cowork with coaching wheels eliminated, sooner, extra versatile, and with extra direct entry to your system. Each use the identical underlying agent structure.
Set up Claude Code in 5 Minutes
That is the half that scares individuals. It shouldn’t. Right here’s the whole course of:
Step 1: Open Your Terminal
On Mac: Press Command (⌘) + Area, sort “Terminal,” and hit Return.
On Home windows: Press the Home windows key + R, sort “wt,” and press Enter.
Step 2: Set up Claude Code
Mac:
curl -fsSL https://claude.ai/set up.sh | bash
Home windows:
irm https://claude.ai/set up.ps1 | iex
Step 3: Launch It
claude
That’s it. You’ll be prompted to log in along with your Anthropic account. Claude Code works with any paid Claude plan ($20/month Professional or $100/month Max for heavier utilization).
The Use Circumstances: A GTM Operator’s Claude Code Playbook
Under is a structured breakdown of actual use instances throughout each GTM perform. Every consists of the state of affairs, the precise immediate (or immediate sample), and the place relevant, what the output seems to be like. We’ve organized them by perform so you possibly can bounce to what’s most related to you.
1. Private & Admin
The “I can’t consider I used to do that manually” class.
Arrange Your Catastrophe of a Downloads Folder
Each operator’s Downloads folder is a graveyard of random PDFs, screenshots, and recordsdata named “final_v3_REAL_final.docx.”
Claude Code can analyze a whole bunch of recordsdata by sort, date, and content material, then reorganize them right into a logical construction mechanically.
Immediate: “Analyze my Downloads folder and arrange all the pieces into logical subfolders by: file sort (Paperwork, Pictures, Movies), date, and undertaking or class. Suggest a plan earlier than shifting something.”
Type Invoices for Tax Season
Drop your messy pile of invoices and receipts right into a folder. Claude Code reads every file, renames it with a standardized format, and types it into the fitting class.
Immediate: “Learn every file on this folder. Rename them to ‘YYYY-MM-DD Vendor - Bill - ProductOrService.pdf’ and transfer them into subfolders by quarter (Q1, Q2, Q3, This autumn).”
Clear Storage on Your Machine
As an alternative of manually trying to find what’s consuming your disk house, simply ask.
Immediate: “Scan my pc for recordsdata bigger than 500MB. Present file identify, location, measurement, and final accessed date. Type by measurement. Assist me unencumber no less than 20GB safely.”
Draft and Schedule Social Posts
Feed Claude Code your current content material (weblog posts, transcripts, notes), and ask it to generate every week’s price of LinkedIn posts in your voice.
Immediate: “Learn all of the markdown recordsdata in my /content material folder. These are my current weblog posts. Generate 5 LinkedIn posts based mostly on essentially the most attention-grabbing insights from these items. Match my writing fashion: direct, analytical, no fluff. Save every as a separate .md file in /social-drafts.”
💡 Professional tip: Pair this with a CLAUDE.md file that comprises your voice tips and magnificence preferences. Claude Code reads this file mechanically initially of each session, so it all the time writes in your tone.
Construct a Private CRM from Your Inbox
Export your e mail contacts or assembly notes right into a folder. Claude Code can parse them and construct a light-weight relationship tracker.
Immediate: “Analyze all of the .eml recordsdata on this folder. Extract: sender identify, firm, date, and key subjects mentioned. Create a CSV with columns for Identify, Firm, Final Contact Date, Subjects, and Urged Observe-Up. Flag anybody I haven’t contacted in 30+ days.”
2. Gross sales
Determine Excessive-High quality Leads from Your Codebase or Product
That is one use case from Lenny’s roundup. Should you’re a founder, run Claude Code out of your app’s supply listing and ask it to investigate what you’re constructing to recommend superb pilot prospects.
Immediate: “Have a look at what I’m constructing on this listing. Based mostly on the product performance, establish the highest 10 firms in [your city/region] that might be superb pilot prospects. Embody their probably ache factors and a recommended outreach angle for every.”
Scrape Public Information for Prospect Lists
One consumer in Lenny’s neighborhood used Claude Code to scrape GitHub repos to seek out firms with delicate knowledge publicity, then pitched them his safety product. The consequence: a prioritized lead listing with LinkedIn URLs and a relevance rating.
Immediate: “Search GitHub for public repositories that include [specific indicator relevant to your product, e.g., hardcoded API keys, unencrypted credentials]. For every, extract: repo proprietor, firm identify if out there, repo URL, and a precedence rating (1-10) based mostly on severity. Export as CSV.”
Analyze Name Transcripts at Scale
Obtain your Gong, Refrain, or Fireflies transcripts right into a folder. Let Claude Code do the work of a gross sales ops analyst.
Immediate: “Analyze all name transcript recordsdata on this folder. For every, extract: prospect firm identify, key objections raised, competitor mentions, pricing dialogue factors, and deal stage indicators. Then create a abstract report exhibiting: (1) the highest 5 most typical objections throughout all calls, (2) which opponents are talked about most, and (3) which calls have the strongest shopping for indicators.”
Generate Personalised Outreach Sequences
Feed it a prospect listing CSV and your product context.
Immediate: “Learn prospects.csv on this folder. For every prospect, analysis their firm utilizing the online and draft a 3-email outreach sequence. E-mail 1: personalised hook based mostly on a current firm occasion. E-mail 2: problem-specific worth prop. E-mail 3: breakup e mail with a useful resource hyperlink. Save all sequences to /outreach-drafts as particular person textual content recordsdata.”
Aggressive Battlecard Builder
Level Claude Code at competitor web sites and your personal positioning docs. Get structured battlecards your reps can really use.
Immediate: “Learn our product positioning doc at /docs/positioning.md. Then analysis [Competitor 1], [Competitor 2], and [Competitor 3] from their web sites. For every competitor, create a battlecard with their positioning, key differentiators, frequent objections they elevate in opposition to us, our greatest counter-arguments, and situations the place we win vs. lose. Save as battlecards.md.”
3. Advertising
The perform the place Claude Code may ship the very best ROI per hour invested.
Competitor Advert Intelligence
Use Claude Code to tug and analyze competitor advertisements from Meta’s Advert Library. No extra handbook screenshot periods.
Immediate: “Go to Meta’s Advert Library and seek for advertisements from [Competitor]. Obtain the highest 20 lively advertisements. For every, analyze: messaging angle, CTA, visible fashion, and audience indicators. Create a aggressive advert report with suggestions for a way we must always differentiate our personal advert inventive.”
Content material Efficiency Analyzer
Export your weblog analytics or publication knowledge as a CSV. Claude Code can discover patterns you’d miss in a spreadsheet.
Immediate: “Discover the CSV file in my Paperwork folder referred to as blog_performance_2025.csv. Analyze each publish and floor patterns: which subjects get the very best open charges, what headline codecs carry out greatest, what publish day/time correlates with engagement, and what content material size hits the candy spot. Create a visible report with charts.”
website positioning/GEO Key phrase Analysis Pipeline
As website positioning shifts towards Generative Engine Optimization (GEO), that you must perceive what AI engines like google floor. Claude Code can construct you a analysis pipeline.
Immediate: “Analysis the highest 50 key phrases in [your industry vertical]. For every, examine: present SERP rating problem, whether or not AI overviews seem for that question, estimated search quantity, and our present rating if out there from /knowledge/rankings.csv. Export a prioritized key phrase matrix ranked by alternative rating.”
Repurpose Lengthy-Kind Content material into Multi-Channel Belongings
Feed it a weblog publish, webinar transcript, or podcast episode. Get again a full content material repurposing package.
Immediate: “Learn /content material/webinar_transcript_q4.md. From this single piece, create: (1) a 1,500-word weblog publish, (2) a Twitter/X thread of 8 tweets, (3) 3 LinkedIn posts with completely different angles, (4) 5 e mail topic strains for publication distribution, and (5) a one-page government abstract. Save every as a separate file in /repurposed.”
Construct a Self-Updating Aggressive Tracker
It is a power-user transfer. Create a script that Claude Code runs periodically to observe competitor modifications.
Immediate: “Create a script that checks these competitor URLs each week: [URL 1], [URL 2], [URL 3]. Observe: pricing web page modifications, new function bulletins, job postings (particularly in gross sales and engineering), and press mentions. Append modifications to /competitive-intel/changelog.md with timestamps.”
4. Buyer Success
Renewal Threat Analyzer
Export your buyer well being knowledge or utilization metrics. Let Claude Code flag accounts that want consideration earlier than it’s too late.
Immediate: “Analyze customer_health.csv on this folder. For every account, flag danger stage (Inexperienced/Yellow/Pink) based mostly on: utilization development (declining = pink), help ticket quantity (rising = yellow/pink), NPS rating (beneath 7 = pink), and days till renewal. Create a prioritized motion listing for the CS group with particular recommended interventions for every Pink account.”
QBR Deck Generator
As an alternative of spending half a day pulling knowledge into slides, feed Claude Code your account knowledge and let it draft the QBR.
Immediate: “Learn the utilization knowledge, help tickets, and NPS survey outcomes for [Account Name] from the /accounts folder. Generate a QBR doc that features: government abstract, utilization highlights and traits, ROI metrics, help abstract, product roadmap alignment, and advisable enlargement alternatives. Save as a markdown file.”
Synthesize Buyer Suggestions at Scale
Use Claude Code to course of name transcripts and map suggestions in opposition to your product assumptions.
Immediate: “Learn all recordsdata in /customer-calls. For every transcript, extract: function requests, ache factors, reward, and competitor mentions. Then evaluate these in opposition to the assumptions in /docs/product-hypotheses.md. Create a scorecard exhibiting which hypotheses are validated, that are invalidated, and which want extra proof.”
Churn Put up-Mortem Analyzer
After a wave of churn, don’t simply guess on the causes. Run the info.
Immediate: “Analyze churned_accounts_q4.csv and all associated help transcripts in /churn-data. Determine the highest 5 churn drivers by frequency. For every driver, embody: variety of affected accounts, consultant quotes from transcripts, and a recommended preventive motion. Create an government abstract for management.”
5. Product
Write Job Descriptions and Hiring Plans
Justin Bleuel from Clay shared this use case: feed Claude Code your current hiring supplies and comparable JDs from different firms. Get a whole hiring package deal.
Immediate: “Learn the hiring supplies in /hr/pm-hiring and the competitor JDs I’ve saved in /hr/reference-jds. Generate: (1) a whole job description for a Senior Product Supervisor position, (2) a structured interview plan with 4 rounds, (3) an analysis rubric with scoring standards, and (4) a 90-day onboarding plan. Save every as a separate doc.”
Self-Driving Documentation
James Pember coined this time period: utilizing Claude Code with Playwright to mechanically discover your software program, establish gaps in documentation, and draft the lacking content material.
Immediate: “Discover our software at [localhost URL] utilizing Playwright. Evaluate what you discover in opposition to the documentation in /docs. Determine any options, flows, or edge instances which are undocumented or poorly documented. Draft the lacking documentation and save as new markdown recordsdata in /docs/drafts.”
Dash Planning from Buyer Alerts
Join the dots between what prospects are saying and what your group ought to construct subsequent.
Immediate: “Learn the function request knowledge in /knowledge/requests.csv and the shopper name summaries in /calls/summaries. Cross-reference in opposition to our present roadmap in /docs/roadmap.md. Suggest the highest 5 options we must always prioritize subsequent dash based mostly on: request frequency, income affect (measurement of requesting accounts), alignment with roadmap themes, and estimated complexity. Output as a Linear-ready markdown spec.”
Person Conduct Audit from Analytics Exports
Export your product analytics (Mixpanel, Amplitude, PostHog) as CSV. Let Claude Code discover the behavioral patterns.
Immediate: “Analyze the occasion knowledge in user_events_jan.csv. Determine: (1) the commonest consumer paths from signup to first worth second, (2) the place customers drop off, (3) which options correlate with long-term retention, and (4) energy consumer behaviors vs. churned consumer behaviors. Create a report with particular product suggestions.”
6. The Wild Ones
Use instances that don’t match neatly right into a perform however are too good to not share.
Analyze Your Personal Assembly Conduct
Dan Shipper’s private favourite: obtain all of your assembly recordings, and ask Claude Code to inform you the place you’re avoiding battle.
Immediate: “Learn all assembly transcripts in /conferences. Determine each occasion the place I subtly prevented battle, deferred a tough dialog, or softened crucial suggestions. For every, describe what occurred and recommend what I may have stated as an alternative. Be sincere.”
Construct a Bodily Object
John Conneely used Claude Code as a DIY subagent to design a slide tower for his son, full with measurements, supplies listing, and step-by-step directions.
Immediate: “I wish to construct a [describe physical project. e.g., standing desk, bookshelf, kids’ play structure]. I've entry to plain lumber and fundamental energy instruments. Create: a supplies listing with portions and dimensions, step-by-step construct directions, a lower listing, and security concerns. Embody a easy diagram if doable.”
The completed product:
Expense Report from Receipt Photographs
Dump 40 receipt screenshots right into a folder. Stroll away. Come again to a categorized expense report.
Immediate: “I've receipt screenshots on this folder. Create an Excel spreadsheet with columns: Date, Vendor, Class (meals, journey, provides, different), Quantity, and Description. Extract all data from the receipt photographs. Complete by class on the backside.”
Create a Self-Enchancment Suggestions Loop
Gang Rui created a slash command that analyzes journal entries alongside Git commits to identify gaps between intentions and actions, like a private COO.
Immediate: “Analyze my journal entries in /journal (final 7 days) and my current Git commits. Spot gaps between what I stated I’d do and what I really did. Recommend 3 system enhancements to assist me observe by means of higher subsequent week. Be particular and actionable.”
Voice Notes to Revealed Content material
Voice-record concepts throughout morning walks, feed the uncooked audio notes into Claude Code, and get again organized analysis themes, a draft article in her precise voice, and LinkedIn posts able to publish.
Immediate: “Learn the voice observe transcripts in /voice-notes. Arrange the concepts into coherent themes. Then write a 1,200-word article based mostly on essentially the most compelling theme, match the writing fashion in /style-guide/my-samples. Additionally create 2 LinkedIn posts from the article. Save all the pieces to /drafts.”
A Framework for Getting Began
Should you’re feeling overwhelmed by the probabilities, right here’s a easy determination tree:
- Begin with a process you already hate doing manually. Tax invoices, file group, and knowledge cleanup.
- Create a devoted folder. Don’t give Claude Code entry to your complete machine. Scope it to a workspace.
- Describe what you need in plain English. No particular syntax. Simply inform it what to do as when you had been delegating to a sensible intern.
- Overview the plan earlier than it executes. Claude Code will inform you what it’s about to do. Learn it, approve it, then let it run.
- Graduate to GTM workflows. When you’re snug, transfer to the gross sales, advertising and marketing, CS, and product use instances above.
Tag @GTMnow so we will see your takeaways and assist amplify them.
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Get a sneak preview right here. For the total factor, pay attention on Apple, Spotify, YouTube or wherever you get your podcasts by looking out “The GTMnow Podcast.”
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Upcoming occasions you received’t wish to miss:
- Funnel ‘26: March 5, 2026 (Austin, TX)
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- MicroConf 2026: April 12–14, 2026 (Portland, OR)
- SaaStock USA: April 15–16, 2026 (Austin, TX)
- Forrester B2B Summit: April 26–29, 2026 (Phoenix, AZ)
- SaaStr Annual: Might 12–14, 2026 (San Mateo, CA)
- Dreamforce 2026: September 15–17, 2026 (San Francisco, CA)
- INBOUND: September 16–18, 2026 (Boston, MA)
- Pavilion GTM2026: September 28–October 1, 2026 (NYC, NY)
- Buyer Success Week: October 5-9, 2026 (NYC, NY)
- TechCrunch DISRUPT: October 13–15, 2026 (San Francisco, CA)
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