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Home » Asana CEO Dan Rogers says getting a job in Silicon Valley isn’t harder for Gen Z than it was for him
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Asana CEO Dan Rogers says getting a job in Silicon Valley isn’t harder for Gen Z than it was for him

Business Circle TeamBy Business Circle TeamMarch 8, 2026No Comments4 Mins Read
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Asana CEO Dan Rogers says getting a job in Silicon Valley isn’t harder for Gen Z than it was for him
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Getting a job in Silicon Valley is so cutthroat that some bold unemployed twenty‑somethings are actually hand‑delivering donut packing containers filled with their résumés to founders’ entrance desks, hoping it can make them stand out for the most well liked tech roles. However that’s nothing new, says Dan Rogers, the brand new CEO of the $1.8 billion workflow software program firm Asana.

Though Gen Zers are going through layoffs, hiring freezes, and AI anxiousness at an unprecedented charge, touchdown a job on the HQs of Apple, Meta, and Alphabet “has all the time been a protracted shot,” Rogers warns. 

He would know: Rogers is among the few British Silicon Valley CEOs. He began out within the small city of Grimsby—higher referred to as the butt of a Sacha Baron Cohen film than as a tech launchpad—and labored his method as much as the highest job in San Francisco by way of stints at Dell, Microsoft, Amazon Internet Providers, Salesforce, ServiceNow, and extra.

“I don’t bear in mind it being simple again within the day, actually,” he completely tells Fortune of breaking into Silicon Valley. “For me, for instance, it was by no means going to be potential that I’d go straight to the most well liked tech firm within the hottest position. I all the time felt like I used to be going to must work my method in, and I used to be going to must work by way of experiences elsewhere that I might shine at.”

And now that Rogers is within the prime place of hiring and shaping the Bay Space’s workforce, he says that’s nonetheless the case.” Regardless of the explosion of AI creating extra tech jobs, competitors for these entry-level roles is simply as arduous. 

Asana CEO’s recommendation for Gen Z seeking to land jobs in Silicon Valley

Ask Rogers for recommendation on the following technology attempting to crack California’s tech scene, and he doesn’t have a fast hiring hack or an interview stunt.

As an alternative, he recommends quietly constructing a résumé that’s unimaginable to disregard—even when it takes years and detours by way of much less prestigious corporations. Or as he put it: “Possibly come into the aspect door as a substitute of the entrance door.”

Rogers stresses that touchdown an entry-level job, internship or grad scheme instantly at certainly one of after graduating “is a protracted shot.” Not unimaginable, however unlikely. For many Gen Zers, he says, one of the best route in is to construct credible expertise someplace that’ll train you the tech expertise the large names will ultimately need.

“For these of us that go don’t get by way of the entrance door, it’s okay,” he provides. “There are aspect doorways alongside the best way, and also you’ve simply obtained to construct in the direction of that.”

“There are unbelievable experiences that you could get, perhaps in smaller corporations, perhaps in a barely totally different area, perhaps in a barely adjoining class. After a stint there, you’ll be tremendous beneficial.”

The mindset hack that’ll ultimately result in Silicon Valley success—or somewhat, his model of the donut field

Rogers is proof {that a} rejection letter out of your dream tech firm isn’t the tip. He too, needed to work his method up the ranks by way of “aspect doorways” to get to the place he’s immediately. “My story ends in Silicon Valley,” he says. “However within the interim, I did actually vital roles in Texas. I did actually vital roles in Seattle, and so on.” 

By the point he lastly made it to San Francisco, he’d stacked sufficient assorted expertise that he might pull from a deep toolkit—what he jokingly calls his “donut field” model of presenting himself to tech bosses.

In the end, in case you chip away at constructing expertise in your twenties, the wage and title will come later. It’s slower than a literal donut field stunt (and even taking pictures bosses’ chilly emails, or sporting a placard signal asking for work), however much more dependable.

“I as soon as obtained some recommendation from somebody, they usually stated studying earlier than incomes,” he provides. “You need to guarantee that the training part of your profession extends so long as potential earlier than you even take into consideration the incomes part.”

“What that actually meant for me was there’s no shortcut to placing the constructing blocks in place that you simply’re going to should be profitable.”



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