This family-run insurance coverage enterprise holds its personal towards the giants by making use of the non-public contact to consumer care.
The UK insurance coverage sector is an attention-grabbing place. On the one hand, it is named the biggest in Europe, with the Metropolis main the way in which. But, it hasn’t been resistant to mis-selling scandals. In an insurance coverage sector with a blended fame, smaller companies that function with integrity stand out, and Yorkshire-based G. Moore & Co. Ltd is considered one of them.
An impartial private and industrial insurance coverage dealer based mostly close to Keighley, West Yorkshire, it has a protracted legacy rooted in household, longevity, buyer care and exhausting work.
A family-firm, firstly
G. Moore & Co began life in 1967 and was based by Geoff Moore within the Yorkshire city of Haworth. By 1985, his son Jason joined the agency.
This was adopted by Ian Thornber, who joined as a associate in 1999 and Scott Wilkins, who joined as workplace supervisor within the subsequent years as founder Geoff, as is widespread with founders because the years go on, started to step away from the enterprise.
In 2003, the agency founder and patriarch, Geoff, sadly handed away, forsaking a thirty-seven-year legacy of small household enterprise constructing, one thing which the UK has acquired a proud fame for.
Quick ahead to 2026, and G. Moore & Co continues to be going sturdy, with Geoff’s son Jason and Ian as companions and three members of workers employed.
“We’re nonetheless dedicated to discovering purchasers probably the most appropriate insurance coverage insurance policies on the best charges out there,” Director Ian Thornber confirms.
A customer-priority service
However what retains purchasers coming again to G. Moore & Co when the market is flooded with numerous suppliers who’re contactable on the contact of a button? It’s the non-public impact, Thornber provides: ”Individuals like coping with us versus the massive on-line firms, as we attempt to provide a private, caring service. We reply phone calls swiftly, and there’s a good probability it is possible for you to to talk to the identical particular person each time you name.”
This personalised service extends to clients within the agency’s West Yorkshire neighborhood and past, proving that small doesn’t need to imply provincial. Their give attention to buyer expertise has meant they proceed to carry their very own towards the trade giants: “Now we have overcome the introduction of telesales firms like Direct Line and the introduction of shopping for and promoting Insurance coverage on the web,” Thornber says.
Going ahead, the mission is powerful but easy; to proceed to construct the industrial insurance coverage facet of the enterprise.
“With over eighty years of expertise between us, we’re properly positioned to information individuals by way of the not so satisfying journey of understanding and buying the suitable insurance coverage coverage for his or her distinctive and particular necessities,” he explains.
Learnings and future targets
Thornber’s recommendation to different leaders? Take heed to your instincts and take care of the individuals you handle. For the agency itself, the final word purpose is ongoing regular development by way of serving their neighborhood and wider space: “We envision clients returning yr after yr, no buyer complaints and elevated gross sales. We’re happy with the regular development yr on yr in a tricky trade.”
If G. Moore & Co may be outlined by one factor, it needs to be the way in which they deal with clients, he concludes. “We at all times deal with clients with integrity and equity. If we glance after them, they may advocate us to household and mates.”
In a world of market saturation and firm competitors, it may be simple to neglect the artwork of taking care of clients correctly, however clearly, G. Moore & Co is one which remembers.
