Jess Scheerhorn, President, BuzzBallz
US-based ready-to-drink (RTD) model BuzzBallz is seeing fast early traction in India, clocking practically three-fold month-on-month (m-o-m) development in Bengaluru since its December launch.
BuzzBallz has additionally secured distribution in 30 per cent of Bengaluru’s RTD outlet universe and has captured 20 per cent market share within the metropolis inside the RTD phase within the launched shops as of February.
Jess Scheerhorn, president of BuzzBallz, mentioned that in Bengaluru, the model is now obtainable in round 700 shops and is actively trying to scale additional, pushed by sustained inbound demand from retailers.
Using this momentum, BuzzBallz can also be making ready to increase into Maharashtra and Goa by August this yr. These two key markets collectively account for roughly 25 per cent of RTD business volumes throughout India.
“After we visited Maharashtra, together with Pune and Mumbai, we noticed clear buyer curiosity and demand. Knowledge signifies that RTDs in India are anticipated to develop at over 6-10 per cent, which is on the upper facet for class growth. We additionally observed a shift, with many customers shifting away from beer, making RTDs an more and more most well-liked selection for consumption throughout numerous events,” Jess informed businessline.
Indian flavours go international
BuzzBallz goals not solely to realize share inside the RTD phase in India, but additionally to increase the general consumption event. As distribution scales up, efficiency is predicted to hinge on sturdy repeat consumption, which it’s presently seeing in Bengaluru.
Whereas BuzzBallz presently has restricted presence in on-premise channels, Scheerhorn famous that this might emerge as a major consumption avenue over time. In markets such because the US and the UK, on-premise adoption adopted preliminary consciousness constructed by means of off-premise retail.
The India portfolio consists of three market-specific flavours — Berry Lemon Squeeze, Strawberry Squeeze, and Chilli Guava Groove, with the model growing extra variants tailor-made to Indian tastes.
Jess shared, “A few of these India-inspired flavours are starting to draw curiosity in worldwide markets as nicely, with flavours like Chilli Guava Groove seeing demand from the US.”
In India, digital engagement is rising as a key driver of retail partnerships, with on-line conversations serving to educate customers and construct consciousness across the product. Social media, particularly, is enjoying a job in shaping consumption behaviour.
Revealed on April 3, 2026
