Abstract created by Sensible Solutions AI
In abstract:
- PCWorld stories Microsoft is launching a sweepstakes with a $2 million prize pool to spice up Edge browser adoption, providing a $1 million grand prize and Mercedes-Benz autos.
- Customers can enter by setting Edge as their default browser and performing one search, with extra entries obtainable by Bing and Copilot providers.
- This aggressive advertising technique runs till Might 2026 in choose areas, representing Microsoft’s important gamble to compete within the browser market.
Microsoft has been attempting to get customers onto Edge for years. Prior to now, they’ve used soiled tips like annoying default browser prompts, concentrating on heavy Chrome customers, and dissuading Chrome downloads. The corporate’s desperation is flaring once more, besides this time they’ve switched from the follow the carrot: a sweepstakes.
Noticed by Neowin, Microsoft’s Edge is now displaying a brand new promotion in-browser: “Get Edge, set as default browser, search as soon as from the handle bar—earn 5 entries.” And slightly below that: “You could possibly win $1,000,000 USD or a automotive. Plus, 1000’s of immediate win prizes.” That automotive? One in every of three Mercedes-Benzes. The overall prize pool? $2 million.
Solely customers within the US, Canada, Mexico, or one of many few allowed European international locations are eligible to take part. The sweepstakes is presently energetic and ends on Might twenty first, 2026 at midnight PT.
Neowin dug into the phrases and situations for the promotion and located different methods to extend your possibilities of profitable: “visiting the sweepstakes web page, sharing personalised hyperlinks to the web page with family and friends, utilizing the Microsoft Rewards extension, redeeming Microsoft Rewards rewards, leveraging the Bing and Copilot cellular apps, and attempting Bing Picture Creator, Video Creator, and Copilot Search.”
It’s a beneficiant advertising technique and an enormous gamble on the corporate’s half, one that may solely repay if Edge has actually improved to the purpose the place customers will really discover it extra palatable than Chrome, Firefox, and each different browser available on the market. However even when you assume Edge is the worst of them, the possibility to win one million bucks (or a Mercedes automotive!) could make it well worth the hassle.
This text initially appeared on our sister publication PC för Alla and was translated and localized from Swedish.
