Learn the way Vidyard’s gross sales staff streamlined video outreach, reclaimed a full workweek per rep, and added 100+ certified leads month-to-month—with out sacrificing high quality—with Video Agent.
Prospecting is difficult. On a great day, it calls for hours of analysis, artistic personalization, and flawless supply. On a foul day? It doesn’t occur in any respect.
I can inform you from expertise it’s usually the very first thing to fall off the to-do checklist when calendars get crowded. However skipping out on prospecting can snowball shortly, resulting in fewer pipeline alternatives, and finally, missed quota.
At Vidyard, we’ve skilled that problem firsthand. And we discovered a scalable solution to maintain prospecting – and pipeline – in step with Video Agent.
The problem: Prospecting successfully on the expense of scale
Earlier than adopting Video Agent, our staff confronted the basic dilemma: personalize each video manually or sacrifice high quality for pace.
“I used to be recording myself at the least 15 instances a day,” says Nely Pyatigorski, Rising Account Govt at Vidyard. “It wasn’t simply time-consuming—it was mentally draining. You need to be on, smile, and ship your message with enthusiasm. If I had back-to-back conferences that day, it was arduous to search out the power to indicate up on digicam for my prospecting movies.”
Like most sellers, our reps had been already firing on all cylinders— leaping out and in of buyer calls, prepping for conferences, and chasing followups. Including handbook video creation on prime of that solely made issues tougher. “I’d spend time producing every video, watching it again, tweaking it, generally redoing it altogether,” says Nely. “It wasn’t scalable.”
Reps started pushing themselves to the sting of burnout to maintain up. They believed within the energy of personalised video to interrupt via, in order that they made a degree to squeeze it in wherever they might. Nonetheless, as the times stuffed up, prospecting fell via the cracks. Movies didn’t get despatched, outreach slowed down, and pipeline protection took successful.
The answer: Personalised AI-powered video prospecting delivered with Video Agent
With Video Agent, we utterly reimagined our prospecting workflow.
Earlier than Video Agent: Reps spend hours manually recording movies for prospects, every with an identical discuss monitor and slight personalization variations.
After Video Agent: Reps focus their efforts on personalization and crafting the right attention-grabbing hook to make sure prospects hit play on video messages.
As soon as they add a prospect right into a cadence, Video Agent routinely generates and sends their movies utilizing their AI Avatar and the corresponding marketing campaign script. These scripts are baked straight into our Salesloft cadence, and embody numerous personalization variables so prospects know the video was made particularly for them.
“All I do is add somebody to the cadence, write a personalised electronic mail intro, and Video Agent does the remainder,” Nely says. “It nonetheless appears and feels like me, however I don’t have to take a seat alone in entrance of the digicam for a number of hours a day anymore.”
Every video follows a confirmed, scalable construction:
- A personalised opener based mostly on rep analysis, explaining why we’re reaching out to them
- A 20-second rationalization of how Vidyard may help with a relatable buyer story
- A transparent CTA with a clickable button to e-book a gathering, embedded straight within the video
“Folks get excited after they see the avatar video,” Nely says. “They need to understand how we made it to allow them to use it for their very own groups.”
The outcomes: Extra pipeline, much less work
Since implementing Video Agent, our staff has dramatically decreased the handbook effort required for personalised prospecting whereas growing total pipeline contribution.
Earlier than, reps like Nely had been spending round two hours every day manually recording personalised movies. Over the course of a month, that added as much as greater than 40 hours—a complete workweek spent simply on video creation. With Video Agent dealing with the video era routinely, these hours have been reclaimed for higher-value actions like reside conversations.
And the impression goes past time financial savings. The streamlined workflow has elevated throughput as nicely: the staff went from producing 75 Gross sales Accepted Leads (SALs) per week to over 100 every week, translating to an further 100+ certified leads per thirty days with out requiring any further hours from the reps. That’s 100 further SALs a month, which in our case means over $100K+ extra in income every month.
This shift has helped the staff preserve constant outbound momentum, even throughout busy weeks full of calls and demos. “I don’t have to fret that my pipeline is struggling,” says Nely. “The movies are nonetheless going out—they usually’re nonetheless driving outcomes.”
Why Video Agent works
- It humanizes chilly outreach: AI Avatars provides character and presence, even at scale
- It cuts out time-consuming duties: Reps give attention to technique and analysis as a substitute of creation and supply
- It breaks via inbox noise and converts
Begin prospecting extra successfully
Prospecting used to come back with a tradeoff: Personalize it or get it accomplished. With Video Agent, we don’t have to decide on. We get each.
In case your staff is struggling to maintain up with high-quality outreach, it’s time to strive Video Agent. Assist your reps keep targeted on connecting—not recording—and maintain the pipeline transferring with out lacking a beat.
Strive Video Gross sales Agent for your self.
Or get in contact with our video consultants to be taught extra.
