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Home » How Bill Allen Went from 1 House Flip to Running Russell Brunson’s Company
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How Bill Allen Went from 1 House Flip to Running Russell Brunson’s Company

Business Circle TeamBy Business Circle TeamJune 27, 2026Updated:June 27, 2026No Comments10 Mins Read
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How Bill Allen Went from 1 House Flip to Running Russell Brunson’s Company
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Final up to date on June twenty fifth, 2026 at 10:48 am

Invoice Allen by no means got down to be an entrepreneur. For years he was a pilot with a W-2, a gentle paycheck, and no grand plan. Immediately he runs one of the crucial well-known teaching firms within the on-line enterprise house. However the path he took to get there may be not what you’d count on, and should you’ve ever needed to make a transfer however talked your self out of it, this is perhaps precisely what you wanted to search out at the moment.

He Didn’t Know He Was an Entrepreneur But

Invoice Allen spent fifteen years as a Navy pilot. He moved eighteen occasions, realized to adapt quick, and constructed a profession most individuals would contemplate spectacular. However sooner or later he did the mathematics and realized there was a tough ceiling on what he’d ever make. His boss made round $150K a yr, the admiral perhaps $200K, and that was the place it was at all times going to finish.

Round 2006 he began watching house-flipping reveals, and the extra he watched, the extra he thought he might do it himself. However he by no means sat down and determined to turn out to be an entrepreneur, write a marketing strategy, or map out a imaginative and prescient. He simply had a sense he couldn’t shake, and he filed it away till he had an opportunity to behave on it.

The Home Everybody Advised Him To not Purchase

In 2009, whereas nonetheless on lively obligation, Invoice purchased a home in Pensacola that everybody instructed him to not purchase. The housing market had simply collapsed and no person was touching actual property. However Invoice purchased it anyway.

He took a sledgehammer to the spare lavatory on day one. It took him six months to place it again collectively as a result of he had no clue what he was doing, however he liked each minute of it. And when it was performed, he had a nicer lavatory and a query he couldn’t cease asking himself: what if this was one thing he might do for a residing?

And that’s precisely what he did. He purchased a pair extra leases over the following few years, saving between offers and pulling from his 401K when he needed to, piecing it collectively totally on his personal. However the pull he’d felt watching these TV reveals hadn’t gone away. If something, doing it himself had made it stronger. He simply didn’t know but how far it was going to take him.

The Solely Rule He Makes use of for Each Huge Choice

By 2015, Invoice was doing one home a yr. It was going superb, however superb wasn’t the purpose. He knew folks had been on the market doing this at a very totally different scale, and he needed to grasp how.

He discovered a podcast known as Seven Determine Flipping, run by a man named Justin Williams who was doing a whole bunch of homes a yr along with his associate Andy. Justin ran a mastermind program for severe flippers, and the value was $25,000. Invoice hesitated, partly as a result of he was low cost by his personal admission, and partly as a result of $25,000 was half his army wage on the time.

So he known as his dad. His dad requested what number of homes Justin did final yr and Invoice mentioned a whole bunch. His dad requested what number of Invoice did and Invoice mentioned one. His dad requested how a lot he made on that one home and Invoice mentioned $43,000. His dad mentioned in the event that they may also help you do only one extra home, why are we even having this dialog?

After which he mentioned one thing that stopped Invoice chilly. He mentioned it doesn’t sound such as you don’t consider in them. It sounds such as you don’t consider in you.

After listening to that, Invoice put $25,000 on his bank card from his final flip and joined this system.

What Occurs When You Comply with the Full Recipe

Invoice’s aim going into this system was to do twelve homes that first yr, however he ended up doing sixty-seven. The yr after that he did 135, then 187, then round 200 earlier than COVID slowed issues down.

Justin and his associate Andy had a confirmed system and Invoice simply ran it, precisely as they’d designed it, with out altering something. He watched the movies and did what they mentioned. And whereas different folks in this system had been tweaking issues, second-guessing the method, and pulling recommendation from three totally different coaches without delay, Invoice stored his head down and adopted the recipe as written.

He even borrowed a phrase from somebody in Russell Brunson’s inside circle that caught with him: one coach, one method. Choose the one that has the outcomes you need, commit absolutely, and tune out each different voice till you’ve performed the factor. Invoice didn’t invent that concept, however following it’s a huge a part of what occurred subsequent.

How He Went From Scholar to Proprietor

As soon as Invoice began seeing outcomes, folks in this system began noticing. He was answering questions locally, serving to different members work by means of issues, and doing it totally free as a result of he genuinely loved it. That caught Justin’s consideration, the founding father of Seven Determine Flipping, and he finally provided to pay Invoice to do it formally.

From there it moved shortly. Shortly after taking the teaching function, Justin requested him to step in as COO and assist run the enterprise aspect of issues. It turned out to be a pure partnership as a result of Justin was a visionary, filled with concepts and vitality, however he wanted somebody who might construct programs, handle folks, and preserve every thing shifting behind the scenes. And that’s precisely the place Invoice thrived.

Then in 2019, Justin determined he was able to step again. He needed to journey, spend time along with his household, and hand the corporate off to somebody he trusted. Invoice purchased it from him and took over Seven Determine Flipping fully.

He might have gone off and began one thing new from scratch, but it surely didn’t make sense to him. He’d grown up inside that group and people had been his folks, so shopping for the corporate from Justin in 2019 was simply the following logical step.

However operating Seven Determine Flipping meant he now needed to study one thing Justin had at all times dealt with: learn how to market and develop a training enterprise.

The $25,000 Guess He Made Twice

Invoice’s reply to not realizing one thing had at all times been the identical: discover somebody who does and pay them to show you. So when he took over Seven Determine Flipping and realized he had no concept learn how to market a training enterprise, he went in search of the very best individual he might discover.

That led him to Russell Brunson and ClickFunnels. He began attending Funnel Hacking Stay, joined Russell’s 2CCX teaching program for $25,000, and did precisely what he’d performed six years earlier inside Seven Determine Flipping. He confirmed up as a pupil, adopted this system, and stored his head down.

He finally moved up into Russell’s Class Kings mastermind at $150,000 a yr. It was a stretch but it surely was vital to him to be in a room the place he was in the direction of the underside, surrounded by folks doing greater than him.

Then he caught Russell’s consideration. Russell talked about to him in passing at an occasion that he might see him operating his firm sometime, and he mentioned it greater than as soon as that week. Invoice might have simply brushed it off, however he didn’t. He did his homework first, talked to workers, requested exhausting questions, after which lastly mentioned sure.

It was the identical wager he’d made earlier than, simply at a a lot bigger scale, however this time, he already knew precisely how he was going to method it.

What Invoice Does at ClickFunnels

Invoice’s official title is CEO of Prime Mover, the corporate behind Russell Brunson’s manufacturers and training companies. However the way in which he describes the function says greater than the title does.

Russell is the visionary. He’s the one with the concepts, the vitality, and the imaginative and prescient for the place every thing goes. Invoice’s job is to take that imaginative and prescient and work out learn how to construct it. He makes use of the analogy of a house owner, an architect, and a builder. Russell is the house owner with a dream for what the home ought to seem like. The builders are the crew executing daily. And Invoice is the architect within the center, the one who can communicate the house owner’s language, draw up the plans to scale, and hand them to the folks doing the work.

However what makes that function exhausting is realizing when to say no. Russell has no scarcity of fine concepts, and the intuition of everybody round a visionary is normally to say sure. Invoice’s job is to determine which concepts to guard and which of them to push again on, with out shutting down the inventive vitality that makes the entire thing work within the first place.

He’s been within the function for practically two years and by his personal admission he’s nonetheless studying it. However the method is similar one he’s at all times used. Present up as a pupil, do the work, earn the belief, and let the outcomes communicate for themselves.

What You Can Take From Invoice’s Story 

Invoice has made the identical wager throughout totally different industries, worth factors, and phases of his life, and it has labored each single time. He runs each determination by means of the identical filter and commits fully as soon as he’s made up his thoughts. And the filter is straightforward: is the potential upside well worth the draw back danger? If sure, he’s in. If not, he walks. He’s been operating that calculation ever since he purchased a home in 2009 that everybody instructed him to not purchase.

The opposite constant thread by means of his complete story is how he enters each new enterprise. He walks in as a pupil, picks one individual whose outcomes he needs, follows their system, and solely begins including his personal concepts as soon as he’s confirmed the basics work. He did it with Justin Williams, then with Russell Brunson, and each occasions the outcomes compounded in methods he didn’t absolutely anticipate getting into.

So should you’re sitting on one thing you retain circling however haven’t dedicated to but, Invoice would most likely let you know the draw back is smaller than you suppose, and the one factor standing in the way in which is whether or not you consider in your self sufficient to search out out.

Able to Take the First Step?

Invoice didn’t construct what he constructed by ready till the timing was excellent. He discovered one thing price betting on, ran the numbers, and mentioned sure earlier than he had all of the solutions. The remainder got here from exhibiting up and doing the work.

For those who’ve been sitting on an concept and ready for the best second, Invoice’s story is fairly good proof that the second doesn’t arrive by itself. You construct it. And for lots of entrepreneurs, that begins with getting a funnel up and operating. ClickFunnels is how 1000’s of individuals do precisely that, turning an concept into one thing that generates income. You possibly can strive it free for 14 days earlier than spending a greenback on it.

Begin your free 14-day trial right here



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