Social information is extra accessible than ever. We launched Insights at Buffer, and with a button, I can export my information very simply (I might’ve most likely cried with pleasure to have this function as a social media supervisor in 2014).
Now, along with all of our social information, we even have the ability of AI at our fingertips. A technique that I’ve been capable of make my social technique extra data-informed is by making a workflow the place I collect the entire context about my latest posts through Insights → have my AI software of alternative analyze it to search for patterns and gaps → after which test that towards my total social objectives to assist me keep on observe.
I have been monitoring my LinkedIn metrics for some time, and I’ve particular objectives, however I might by no means related the context I may collect from my very own posts to having AI coach me towards the output I really need till downloading my information grew to become this simple.
So this is the system I constructed and the precise prompts I used, so you are able to do the identical (if you would like).
1. Obtain your information in Buffer (it’s free)
Getting your whole social submit information from Buffer is simpler than you may suppose, and it’s free. It’s additionally an vital step on this course of as a result of profitable techniques work greatest when they’re tailor-made, so we want the context.
Get this instantly out of your Buffer account
From Buffer, navigate to Insights. From there, you’ll see an Export button within the prime proper nook. Just remember to’ve chosen the right dates after which Export as CSV.
Or get this information through Buffer’s API or MCP
In case you are already related to Buffer’s API through your AI software of alternative, you possibly can merely ask AI to get the info for you.
I related my Buffer account to my Claude account and requested Claude to seize them for me. (Potential on all Buffer plans, even free.)
Here is what I requested Claude (you should utilize any AI software; Claude is simply my choice):
By way of Buffer, pull all of my posts on [social network] from the final [time period] — the caption, the date posted, and the entire related analytics.
→ Here is a full information to Buffer’s API integrations and find out how to join them, or watch the video under to get arrange with Claude.
2. Construct the evaluation most helpful to you
That is the place it will get enjoyable — and the place you get to be particular. The main focus right here is not one good immediate; it is deciding what you most need to perceive about your personal posting, then asking for precisely that. Just a few choices for you:
- Content material pillars: what you submit about most, and the way the combination breaks down
- Your voice: your actual writing fashion, sentence patterns, the phrases and phrases you lean on
- What’s performing: your most- and least-engaged posts, and what they’ve in widespread
- Codecs: whether or not textual content, picture, video, or hyperlink posts carry out otherwise for you
- Hooks: which opening strains you utilize most frequently, that are getting engagement, and which are not
- Timing: the times and occasions you submit most and whether or not that aligns with one of the best time to submit information
- Conversion: whether or not the posts meant to drive one thing (subscribers, gross sales, calls) are getting traction
Decide the few that matter most to you and drop them into the immediate:
Pull all my [social network] posts from [time frame] with their textual content, dates, and metrics (reactions, feedback, impressions, attain). Construct me an artifact analyzing [the 3–4 things you picked above]. Do not generalize from social media greatest practices — solely use my information.
Two issues mine surfaced that I would not have guessed: my pillars had been lopsided (I submit about techniques and advertising consistently, and about profession far much less — regardless that that is one thing I’ve highlighted as a content material pillar for myself), and my most private posts do essentially the most work (a fast one about taking my birthday off work pulled 104 reactions and 30 feedback).
With all of this context, it is time to replicate.
A easy Maintain, Begin, Cease is at all times efficient. Based mostly on what you discovered, what do you need to Maintain doing, what do you need to Begin doing, and what do you need to Cease doing.
Just a few extra pointed questions you could possibly replicate on:
- Is there a spot between what I need to submit about and what I’m posting about?
- Have I chosen the correct days and occasions to ship my posts out to achieve my viewers?
- Are the codecs I am utilizing performing properly, or do I have to experiment?
3. Use this evaluation + AI to have a social coach in your pocket
The evaluation is a goldmine of context, and now we use it. In case you have particular objectives as a creator or as somebody managing social profiles, you should utilize this evaluation and your objectives to get some actually useful teaching and recommendation on what to regulate in your technique or what to submit subsequent.
Here is what I mentioned to Claude:
Listed here are my objectives for [social network] this 12 months: [your goals]. Use the evaluation of what I’ve really been posting that you’ve got already carried out. Act as my content material coach. Based mostly on the evaluation, what do I have to do otherwise to achieve my objectives?
To make the teaching sharper, I additionally handed Claude just a few Buffer sources as context, so we all know its recommendation comes from actual steerage and never simply vibes:
From there, you possibly can entry this coach as usually as you’d like: I’d advocate at the very least month-to-month.
I arrange a month-to-month Claude Cowork scheduled job to run this evaluation recent and examine it to my objectives once more to teach me on adjusting my content material for the next month.
You could possibly additionally set a reminder in your to-do record to test in as steadily as you want.
Match this into your current workflows for the best probability of success.
Should you take one factor from this workflow, let it’s this: you have already got one of the best dataset for getting higher on social media by way of your personal content material. Subsequent up, it’s about utilizing it. I might love to listen to the way it goes for you!
