On July 19th, Spain lifted the soccer World Cup.
Whereas the cameras captured the celebrations, coach Luis de la Fuente pointed to the actual cause: “It was collectively we reached this stage”.
“I see a cheerful dressing room and a nation behind us. Collectively we reached this stage.” – Luis de la Fuente, Head Coach, Spain Nationwide Soccer Staff
A model of that story unfolded this month at Keka’s headquarters in Hyderabad.
Keka HR Katalyst Summer time and Center East turned a convincing success, and it occurred solely as a result of a group got here collectively on one stage.
Right here’s how we did it.
The scoreboard
Earlier than the story of how we received right here, right here’s what the scoreboard appeared like when the ultimate whistle blew.
A distinct recreation plan
Katalyst had run yearly since 2023, however 2026 broke the template. We positioned two huge bets. We took Katalyst into the Center East for the primary time and we hosted it throughout one of many busiest durations on the HR calendar. To prime it off, almost a third of the group was experiencing Katalyst for the primary time.
Contained in the dressing room
Constructing the speaker lineup
The speaker lineup was the only most essential piece of the puzzle. Dr. Nishat Afzal led the outreach finish to finish, backed by Gauri from electronic mail advertising and DJ and Nitansha from content material.
Vishal Chopra and Gaurav Tandon stepped in on the hardest conversations. Tapan Acharya, our CRO, picked up the telephone when a reputation wanted further weight. Collectively, this group introduced 45+ audio system on board throughout India and the Center East.
Filling the stadium: the race to 30,000 registrations
Whereas the audio system had been being lined up, the opposite half of the problem was filling the digital seats. That is the place the group actually got here collectively:
- Abhay Pratap underneath Etee Dubey’s mentorship crafted the copy that powered the marketing campaign.
- Bidisha Nath from the design group created the eye-popping creatives behind it.
- Sai from efficiency advertising made certain it reached the precise viewers.
- Gauri and Rohith saved prospects engaged at each stage by means of electronic mail campaigns.
The mixed push paid off, with registrations flowing in from each channel:
- Buyer advertising: ~2,300
- Electronic mail and WhatsApp: ~1,150
These channels alone introduced in over 23,000 registrations. The remainder got here in by means of natural visitors, direct sign-ups, and different channels working quietly within the background.
The outcomes blew previous the preliminary targets reaching a complete of 30,000+ registrations:
- 25,000+ registrations for India.
- 5,000+ registrations for the Center East.
Profitable the social media recreation: 7.5 million eyes on the stands
Sunidhi and Pavleen saved the thrill alive throughout numerous channels with their behind-the-scenes reels, informative posts and fixed neighborhood engagement efforts. Their efforts generated:
- Over 600,000 impressions on LinkedIn.
- Greater than 7.5 million views on Instagram.
- LinkedIn Stay classes that peaked at 1,386 viewers, averaging 488 viewers.
The coach who constructed the playbook
Vishal, SVP of Advertising and marketing, led from the trenches, leaping into speaker administration, moderation, and the rest that wanted an additional hand. Together with Gaurav Tandon, he got here up with the thought for a digital attendee badge, which went on to develop into one of the best UGC marketing campaign for Katalyst. With Dinesh, who heads internet growth, he constructed it and two different instruments that moved the needle:
Construct Your Badge app: drove over 1,000 user-generated posts.
Referral leaderboard: pulled in additional than 9,000 natural referrals.
Certificates generator: drove over 2,000 certificates downloads.
The published crew
Sarath led the printed operation, with Prem, Hamid, Tejesh, and Adi dealing with capturing, studio setup, stay enhancing, and same-day publishing. The group doubled its output, experimenting with new codecs like hero movies with management and on-the-fly vox pops, and pushed content material stay to LinkedIn whereas classes had been nonetheless working.
The MVPs on match day
Whereas different groups arrange the play, the occasions group performed striker, delivering the ultimate purpose. In underneath a month, Anam, Sudeshna, Yuvan, and Ruthwick realized Airmeet from scratch and have become specialists on the platform, dealing with backstage coordination and stay troubleshooting to maintain each session working seamlessly. Gauri from electronic mail advertising donned two hats, was proper there backstage too, working speaker checks and audio-video checks to verify each session went out clear.
The complete management lineup
A particular thanks additionally goes to Tapan Acharya, who made this occasion potential from behind the scenes, and to Manish Mittal, Sri Harsha, Abhijit Rao, Suvojit Mukherjee, Varun Ramakrishnan, and Ahmed Z.D., who stepped away from their day-to-day duties to host classes and hold the occasion shifting seamlessly.
The ultimate whistle
These lengthy nights finally discovered their manner onto the scoreboard. Like de la Fuente mentioned of his personal squad, this wasn’t the work of 1 marketing campaign, one presentation, or one individual. It got here collectively as a result of each single individual on this group, no matter their function, gave it all the things they’d. Numerous small choices, a whole lot of conversations, and other people stepping exterior their job descriptions each time the scenario demanded it. The viewers noticed a sophisticated occasion. We received to witness all the things that made it potential, collectively.
