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Home » We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How
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We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Business Circle TeamBy Business Circle TeamAugust 4, 2026No Comments5 Mins Read
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We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How
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For the previous few months we have been in hiring season at Buffer, iterating on our course of as we go. We have tried fairly a couple of new issues, and I might like to inform you about one which’s been significantly impactful: sharing an in depth Q&A doc with candidates earlier than their first interview.

It is a role-specific doc we ship once we invite somebody to a primary interview. We began doing this in engineering, and have since adopted it for many of our open roles. The suggestions from candidates has been actually constructive, and it is made our conversations higher the entire manner by means of. It takes some upfront work, however it’s been price it. Here is the way it works, and why we do it.

How this works

Our hiring often begins the identical manner – a candidate applies by means of a brief kind with a couple of questions, and if it seems to be like an excellent match, we invite them to a primary interview. As of late, that invitation comes with a hyperlink to the position’s Q&A doc and a mild ask to learn by means of it earlier than we speak.

The doc is restricted to every position and covers what individuals most need to know concerning the job and the group: who they’d be working with and reporting to, what the group is concentrated on, what our course of seems to be like, what the 4-day week truly means each day, how profession development and efficiency work, compensation, advantages, and extra.

Here is what it seems to be like:

How I put it collectively

I often begin by reflecting on the position and the questions:

  • What do candidates often ask me in these early calls?
  • What may they be questioning however not say out loud?
  • What’s genuinely particular about this position or group that is price going into depth on?

Then I write the solutions (although “write” is not fairly the correct phrase – I often dictate them 😉) as if I have been explaining issues to a candidate sitting throughout from me, and form that into the doc afterwards. It retains the tone conversational, and it saves me time.

It is also a group effort. I invite individuals from the group so as to add their very own components, a couple of phrases about who they’re and what they work on, so the candidate hears extra than simply my voice.

We get inventive with it, too. For one position, we included a brief video snippet from an all-hands the place PM walked by means of group technique.

After which I attempt to maintain it up to date – we transcribe our interviews, so when a candidate asks an excellent query that is not lined but, I can return to the transcript, see how I answered within the second, and fold that in. The doc grows out of actual conversations over time.

Why this issues

Making use of for a job is difficult, and it may possibly really feel like wanting right into a black field. You study an organization in scattered items, throughout interviews and no matter is public, and it is exhausting to place the entire image collectively.

Buffer is a really clear firm, so for us it is nearly the alternative drawback: there’s a number of info on the market, and it may be exhausting to know what issues most for a particular position.

Placing the fundamentals in candidates’ fingers forward of the interviews does two issues:

  • It helps candidates. They’ll take the whole lot in at their very own tempo, resolve whether or not the position is definitely proper for them, and present as much as the primary dialog already oriented and ready. That is the half we hear essentially the most gratitude for.
  • It helps us. When the fundamentals are already lined, the questions individuals ask go deeper – a few particular venture, a call we made, or what’s exhausting for the group proper now. We get a more true learn on one another than we’d if we spent each interview masking the identical floor. It saves time, however greater than that, it makes the conversations higher.

The format

Should you’d discover it helpful, here is a Notion template you possibly can copy and make your personal: Q&A Doc Template. It is simply the naked construction – adapt it nonetheless matches your group. Ours has modified fairly a bit since we began this follow. If you wish to have a look at a filled-out instance, right here is one for certainly one of our previous roles.

A number of issues I’d suggest if you happen to’re considering of attempting it:

  • Begin with one position – we discover {that a} particular doc is extra helpful than a generic template, and we discover that candidates respect it most if they will discover particular particulars concerning the group and initiatives they are going to be engaged on in the event that they be part of.
  • Write the questions earlier than the solutions – this helps to assume holistically and keep away from wanting on the clean web page for too lengthy.
  • Lean in your interviews. Should you document or transcribe them, a number of your greatest solutions exist already, and you may simply gather them.
  • Let it keep a bit unfinished – naturally, not the whole lot is found out. It’s okay to say that we’re nonetheless figuring this out.

This can be a small factor, however it’s added up for us. Hiring asks lots of people, and placing some care into what they get again has been price it, each as a result of it feels good and since the conversations that comply with are higher for it.



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