The journey behind the model
“We make audio merchandise for almost all — that’s the place the title comes from”, shares PJ Scott, Co-founder of Majority. What began with a £3,000 funding from two pals figuring out of a storage has grown right into a £27 million income enterprise. Their story is only one of many fascinating entrepreneurial journeys featured in “Rising Stars by Amazon Adverts”, a worldwide mini-documentary collection showcasing small enterprise success tales in Europe.
The documentary captures the distinctive dynamic between two pals and their deep-rooted connection to Cambridge, town the place their enterprise was born and continues to develop. Their story is one in every of constructing a enterprise alongside the neighborhood that believed in them from the beginning.
Every episode immerses viewers in the actual, unfiltered journey of constructing a enterprise — the powerful calls, the moments of doubt, and the breakthroughs that make all of it worthwhile. Now in its third season, Rising Stars follows entrepreneurs throughout Europe as they navigate challenges as numerous as their companies — from launching a brand new perfume product in a aggressive class, to creating video adverts to construct model consciousness in new nations. Every story brings a contemporary perspective on what it means to construct and scale a enterprise within the digital age.
For Majority, this journey started with a dialog between two colleagues who needed extra. “We felt pissed off with company life, and we needed to start out a enterprise,” shares Eddie Latham, Co-founder. The product was prepared and the ambition was there. What they wanted was a method to get it in entrance of the precise individuals.
Making noise in the precise place
Trying again, PJ and Eddie recall the turning level when issues began to shift for Majority. “We determined to make use of Amazon Adverts to place it entrance and centre for all the most important key search phrases to really develop the model,” remembers PJ. Utilizing Sponsored Merchandise, they positioned Majority’s audio gear straight in entrance of shoppers already trying to find audio system and radios. Of their first yr of utilizing Amazon Adverts, income grew by 25%, in 2022[1].
Since then, that early funding has advanced into a technique that reaches prospects at each stage of their journey — from discovery to buy. “In 2025, we began utilizing the complete funnel of Amazon Adverts. All of the advert sorts complement one another, and actually assist exhibit our model as an entire,” shares Ray Roshid, Head of Industrial Operations. In follow, this implies utilizing Sponsored Manufacturers video to point out their audio system and soundbars in motion, analytics instruments to see which adverts result in gross sales, and a devoted Majority Model Retailer the place prospects can discover the complete product vary in a single place.
The ambition doesn’t cease there. To gas their subsequent part of progress, Majority is betting on a single, daring second — a world file try throughout halftime at a Cambridge United match. “We’re going to make use of this one second to create months, perhaps even years’ price of content material, for our Amazon Adverts” provides Ray. The footage captured that day will develop into the inspiration of their subsequent transfer — increasing into Prime Video adverts to deliver the Majority model onto the massive display and into individuals’s residing rooms.
Pushing the boundaries of what’s achievable
With income rising and a full-funnel technique in place, Majority is able to make its title unattainable to disregard. Rising Stars captures what occurs subsequent — when ambition pushes entrepreneurs past the acquainted and into uncharted territory.
“Our key goal as a model for 2026 is constructing model consciousness,” shares Rosie Jones, Head of Model Advertising. “It is a actual turning level for us, the place we would like individuals to have Majority entrance of thoughts once they’re on the lookout for their subsequent audio product.” To make that occur, the crew is making a second sufficiently big to place their title on the map.
With 1,500 audio system distributed throughout the stands, that is greater than a spectacle — it’s a press release of intent. “This occasion could be very a lot a press release of us not solely being Majority that’s operating this huge occasion, however demonstrating our technological advances and our credentials in that respect,” shares Ray. The stakes prolong far past the file itself — it’s a wager on model visibility, neighborhood connection, and proving {that a} small enterprise can create memorable experiences. Whether or not they pull it off is a narrative greatest watched, not learn.
Daring strikes, actual tales
Majority’s journey is only one of many tales captured within the collection. “Rising Stars captures the braveness and creativity of entrepreneurs who take daring dangers and make powerful selections each day. These are tales that any enterprise proprietor can see themselves in — and study from,” says Cyril Clerget, Normal Supervisor of International Advertising at Amazon Adverts for the Small & Medium Enterprise (SMB) section.
To see how Majority’s world file try unfolds, watch their full episode.
Discover the complete Rising Stars by Amazon Adverts collection to find extra entrepreneurs throughout Europe turning ambition into motion. Who is aware of? Subsequent season may simply characteristic your entrepreneurial journey.
[1] Advertiser supplied knowledge, UK, 2026
