A marketer’s information to DF26, from one marketer to a different.
Fellow entrepreneurs, should you solely get three days, let’s make them rely.
Dreamforce is my Tremendous Bowl. I’ve labored plenty of occasions and there’s nonetheless nothing else fairly prefer it. However three days go quick, and the hole between leaving energized and leaving with one thing you may run on Monday is solely in the way you spend them.
This 12 months, Dreamforce isn’t about watching the longer term arrive. It’s about constructing it. The keynote, the demos, the hands-on labs, the fireplace chats: all of it was programmed to ship you dwelling with an adoptable plan.
So right here’s what I’ve discovered, and the way I’d spend the three days.
First, the mindset
Every part we’re displaying at Dreamforce factors on the similar shift: advertising and marketing that acts, not simply informs. Suppose brokers that plan campaigns, generate and reuse content material, maintain a dialog throughout channels, and run on one unified view of the client. Preserve this in thoughts as you construct your agenda; it’s the story each session, demo, and lab is telling.
Let’s dive in!
🗓️ Tuesday, Day 1: See what’s potential
Begin large. Floor your self within the imaginative and prescient earlier than you go deep.
- The Dreamforce Essential Keynote (10am) is your anchor for the entire week. That is the massive stage second the place the imaginative and prescient for the agentic period comes collectively: the “why now” for each trade, advertising and marketing included.
- Head to Campground. That is the place imaginative and prescient turns into proof. Get hands-on with core demos that convey the probabilities to life.
- Construct a customized agenda round a Content material Session. Choose a Content material-track session that maps to your position and block time round it; it’s the quickest technique to flip what you see on the ground into one thing you may convey dwelling.
Finish of day 1, it is best to have the ability to image your individual agentic advertising and marketing org.
🗓️ Wednesday, Day 2: Go deep & construct
Now commerce the massive image for hands-on depth.
- Load up on classes. We’ve programmed 30+ distinctive advertising and marketing classes throughout breakouts, theaters, roundtables, and workshops, spanning newbie to superior. Choose by pillar and by degree: getting-started implementations, superior structure deep dives, and all the things between.
- Get your arms soiled within the Studying Labs. If you wish to depart capable of deploy brokers, not simply describe them, that is the room. Knowledgeable-led, hands-on, roadmap conversations included; constructed for practitioners, admins, and designers.
- Stroll the Trailblazer Forest. Consultative, coaching-style engagements and innovation zones designed to shut the hole between “I noticed it” and “I shipped it.”
- Cap the night time at Dreamfest. Dreamforce’s profit live performance for UCSF Benioff Kids’s Hospitals. A Full Convention badge + authorities picture ID will get you in; 21+, no re-entry as soon as you permit.
- Your can’t miss Day 2 keynote is Certified. Be a part of us at 4:00–4:50 PM in Moscone West to fulfill Piper, the #1 SDR AI, and learn the way your online business can generate pipeline at scale, 24/7.
Finish of day 2, it is best to have a working shortlist of what to pilot first.
🗓️ Thursday, Day 3: Join & carry it dwelling
The final day is about folks, momentum, and the payoff for entrepreneurs particularly.
- The Agentforce Advertising and marketing Keynote is the second all of it clicks. Be a part of us at 11:30am in Moscone South to see how agentic advertising and marketing is evolving. Be taught what’s potential when AI brokers and entrepreneurs work collectively to maneuver quicker, create extra customized experiences, and drive progress at scale. Include concepts. Go away with a imaginative and prescient.
- Lace up for the Group Enjoyable Run if you wish to community at a slower tempo (and earlier hour).
- Be a part of the Advertising and marketing Group classes. These convey collectively the entrepreneurs shaping the agentic period; the connections you make listed here are those you’ll lean on all 12 months.
- Can’t be in all places? Salesforce+ and Broadcast carry each keynotes and marquee classes to a worldwide viewers; bookmark them to catch what you missed and to share along with your workforce again dwelling.
Finish of day 3, it is best to have a community, a plan, and the boldness to be your org’s agentic advertising and marketing champion.
📌 Know earlier than you go
Dreamforce is an unimaginable expertise, and it’s additionally a world inside itself. Listed below are just a few of my ideas so that you can get probably the most out of your three days at Dreamforce.
- Steadiness your days: imaginative and prescient (Day 1) → hands-on (Day 2) → folks (Day 3).
- Construct your agenda by pillar and persona: don’t simply chase titles. Choose the 2 pillars that matter most to your position and anchor every day round them. You may construct your complete agenda and discover customized AI-powered suggestions on the Dreamforce web site.
- Block time for Enjoyable. Howard Road turns into the social coronary heart of Dreamforce, with road festivities and stay leisure main into Dreamfest. Test it out and make area for networking alternatives and enjoyable actions.
- Screenshot the Campground demos and session slides you need to convey again; they’re your reminders and visuals for getting buy-in at dwelling.
Oh.. and one final thing…
Put on the snug sneakers. You’ll be strolling, exploring, networking, and soaking all of it in, so your ft will thanks by day. Belief me on this one!
See you at Dreamforce. You’ll depart with greater than a pocket book, you’ll depart with a plan.
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