The SERP has became a crowded billboard of advertisements, AI options, and wealthy outcomes. Prime rankings don’t assure visibility, and if you happen to chase it as your foremost KPI, visitors can drop even if you win the SERPs.
You’ll additionally overlook the placements that drive clicks since you’re optimizing for a shrinking slice of natural.
Tom Capper is the Director of Product Search Technique at Moz with over a decade of website positioning analysis expertise.
In his MozCon discuss, Tom will present you:
- How rankings have turn into disconnected from the visible actual property you possibly can earn in search outcomes
- prioritize like a marketer moderately than an website positioning
- The place hidden alternatives nonetheless exist, and the place the chance has disappeared
- align PPC, website positioning, and GEO below one framework so your groups cease competing and begin compounding
