I fired my garden care firm not too long ago.
Or at the very least, I attempted to.
My yard had turn out to be overrun with weeds, and I’d lastly had sufficient. So I went on-line to cancel the service.
There was only one drawback.
The corporate wouldn’t let me cancel on-line. In keeping with its web site, I needed to choose up the telephone and name. And I actually didn’t really feel like doing that.
So as an alternative, I turned to Muse.
Muse is Meta’s new AI assistant that I’d been experimenting with for a number of days. I figured this could be a great take a look at.
And in some way, Muse figured it out.
It opened the corporate’s on-line chat, began a dialog with customer support and defined that I needed to cancel.
Then it dealt with the back-and-forth for me.
And though the corporate insisted I wanted to name to cancel, Muse managed to get it finished by way of the chat.
I by no means picked up the telephone. Actually, I barely did something in any respect.
And as mundane as this little story may sound, it gave me a transparent imaginative and prescient of the place client AI is headed.
AI That Really Does One thing
In case you’ve used ChatGPT, Claude or any of the opposite main AI assistants, you in all probability know the essential routine.
You kind in a query or give it a job. Just a few seconds later, it provides you a solution.
Muse can do this too. However what impresses me about Muse is that it could really do issues for me.
That’s attainable as a result of each Muse will get its personal digital pc within the cloud, full with an internet browser. You can even give it entry to companies like your e-mail and calendar.
Meaning Muse can browse web sites, fill out kinds, ebook journey and even negotiate in your behalf. And it could maintain working after you shut the app.
With my garden care firm, I didn’t ask Muse how to cancel my service. I simply requested it to deal with it.
That’s an enormous distinction.
Now, I’m not saying Muse is ideal.
I’ve discovered that it’s not notably good at writing emails, for instance. For classy analysis or work that requires loads of reasoning, I’d nonetheless quite use different AI instruments.
However I’m already discovering myself utilizing Muse greater than ChatGPT or Claude for on a regular basis duties.
A part of the reason being that it feels virtually frictionless. And I believe Meta understands one thing the remainder of the AI trade could also be overlooking.
Most individuals don’t care about coding benchmarks or whether or not an AI can resolve graduate-level math issues. They need to discover one thing on-line, reply to an e-mail or ebook a visit.
Or, in the event that they’re like me, cancel a garden service with out spending 20 minutes on the telephone.
In different phrases, they need a digital assistant. And as of this second, Muse is the perfect one I’ve used.
However Meta isn’t the one firm chasing this concept.
One of many hottest AI startups in Silicon Valley is Intuition. Its invitation-only AI assistant has generated buzz for dealing with comparable on a regular basis chores.
A latest take a look at by Enterprise Insider had Intuition ebook a cabin and dinner reservation, order protein powder, schedule a dentist appointment, fax paperwork to a financial institution, cope with an insurance coverage firm and cancel subscriptions.
However Intuition nonetheless has to persuade folks to make use of it.
Meta already has billions of potential clients.
I wrote about this benefit again in April, shortly after Meta launched Muse Spark.
Again then, everybody was centered on whether or not Meta’s new AI mannequin might beat OpenAI, Google or Anthropic on benchmarks.
I believed that was lacking the larger image.
As I mentioned then, Meta may be the one firm within the AI race that may win with out having the perfect mannequin. That’s as a result of Meta already owns Fb, Instagram, WhatsApp and Messenger.
Muse is offered by way of its personal app, with Meta planning to convey it to its AI glasses subsequent.
And we’re already seeing what can occur when Meta combines a great AI product with that sort of attain. Muse not too long ago grew to become the No. 1 free iPhone app in America, lower than two weeks after its launch.
Now take into consideration the place this might lead.
As an alternative of convincing billions of individuals to discover ways to use a wholly new sort of software program, Meta can put an AI assistant inside merchandise they’re already utilizing day by day.
That would transform an infinite benefit.
Right here’s My Take
After I noticed how impactful Muse might be, I knew we needed to seize shares of META. Simply within the final week, the inventory is up practically 12% after having its greatest day since April 2025. So congrats to all of the members of Strategic Fortunes who jumped on this chance.
Oppenheimer not too long ago modeled what might occur if simply 6% of Muse customers grew to become paying subscribers. At $20 a month, that may imply 115 million subscribers and roughly $28 billion in annual income.
Mark Zuckerberg believes AI will finally permit very small groups to construct corporations at monumental scale. Muse makes that simpler to think about.
If AI makes it simpler for hundreds of thousands of individuals to begin companies, they’ll want someplace to search out clients. For direct-to-consumer manufacturers, that usually means Fb and Instagram.
So Meta may benefit twice. Muse might assist entrepreneurs run their corporations, whereas Meta’s social networks assist them discover clients.
In fact, Meta gained’t have this market to itself. OpenAI is reportedly growing its personal private AI brokers. So possibly a number of months from now I’ll be telling you that I’ve discovered one thing I like even higher than Muse.
However proper now, I believe Meta has the perfect client AI product I’ve used.
And billions of individuals have already got a straightforward approach to strive it.
Regards,
Ian King
Chief Strategist, Banyan Hill Publishing
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