As new AI engines proceed to emerge and search behaviors evolve quickly, the necessity to perceive how individuals uncover and have interaction with manufacturers stays elementary to success. Additionally unchanged is the inspiration on which the search trade as an entire was constructed.
Core website positioning ideas — from hyperlinks to key phrases to on-page optimization — are essential in AI and conventional search alike, and we take pleasure in our lengthy historical past because the trade’s trusted selection throughout each a part of the apply.
That’s why we’re excited to announce a brand new strategic partnership that brings Moz’s deep search intelligence knowledge instantly into Profound.
Because the main AI advertising platform, Profound’s modern method to AEO requires high-quality website positioning metrics and insights, and we’re delighted to be those to ship this knowledge the place their prospects want it most, proper contained in the Profound app.
This distinctive alternative brings collectively some of the skilled groups in website positioning knowledge with one of many latest and most dynamic groups in AI search, and displays a shared dedication to serving to entrepreneurs adapt to trade shifts with better readability and certainty.
