5 Types Of Sales Funnels That Work Extremely Well

Having a generic gross sales funnel isn’t sufficient – you want one which has been confirmed to work for companies identical to yours. 

That’s why at present we’re going to introduce you to what we imagine to be the best gross sales funnel of all of them:

The Worth Ladder.

We will even share the highest 5 variations of it in order that you might choose the one which makes essentially the most sense to your present scenario. 

Able to develop your corporation sooner than you ever thought attainable?

Proceed studying…

The Worth Ladder Gross sales Funnel

We imagine that the best option to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!). 

This gross sales funnel has 4 levels:

• Bait. You provide the potential buyer your lead magnet (a freebie) in alternate for his or her electronic mail tackle. 
• Frontend. You provide the potential buyer your least costly and least priceless services or products. 
• Center. You provide the shopper a dearer and extra priceless services or products. 
• Backend. You provide the shopper your costliest and Most worthy services or products. 

Ideally, you additionally provide a continuity program of some kind, which means, a subscription product that generates recurring income. 
We additionally suggest including downsells, upsells, and cross-sells to your core presents to be able to maximize your income.

The rationale why this gross sales funnel works so nicely is that it lets you:

1. Begin the connection with that individual by providing free worth.
2. Nurture that relationship by persevering with to offer free worth by way of electronic mail. 
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russell explains it:

The High 5 Variations of the Worth Ladder Gross sales Funnel

Now let’s check out the 5 hottest variations of the Worth Ladder gross sales funnel:

Squeeze Web page Funnel

A squeeze web page funnel appears like this:

Web page 1: A squeeze web page.

Web page 2: A thanks web page. 

A squeeze web page is a fundamental touchdown web page that has these three key components:

• A headline that conveys what your free provide is all about.
• An electronic mail opt-in kind the place the potential buyer can kind of their electronic mail tackle. It will probably both be displayed instantly or proven as soon as they click on the call-to-action button.
• A call-to-action button that encourages the potential buyer to get the lead magnet.

Often, squeeze pages additionally function further components comparable to a subheadline, additional copy, related photographs, and so on. 

Right here’s an instance of a easy, but high-converting squeeze web page that we’re utilizing to advertise one in all our lead magnets:

And right here’s the thanks web page:

A squeeze web page funnel is essentially the most fundamental variation of the Worth Ladder gross sales funnel, in order that’s what you need to begin with in case you have by no means constructed a gross sales funnel earlier than. 

And don’t fear, with ClickFunnels software program, you may construct a squeeze web page funnel in only a few minutes. 

Reverse Squeeze Web page Funnel

A reverse squeeze web page funnel additionally appears like this:

Web page 1: A squeeze web page.

Web page 2: A thanks web page.

So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel, then?

• An everyday squeeze web page funnel retains the free worth behind the opt-in wall.
• A reverse squeeze web page funnel supplies some free worth proper there on the squeeze web page itself after which asks for the potential buyer’s electronic mail tackle in alternate for extra free worth.

Usually, the squeeze web page within the reverse squeeze web page funnel includes a free video that the potential buyer can watch instantly with out having to opt-in. 

Then you definitely ask for his or her electronic mail tackle in alternate for a lead magnet that’s associated to the free video that they’ve simply watched. 

Probably the most easy choice is to create a video sequence, enable the potential buyer to observe the primary video with out opting in, then use the remainder of the movies as a lead magnet.

For instance:

If you’re a calisthenics coach, you may create a video sequence that teaches fundamental calisthenic abilities, then use it as your lead magnet. 

Let’s say your video sequence teaches these abilities:

• Pull-ups. 
• Hanging leg raises. 
• Pistol squats.

You’ll be able to function an introduction video in your squeeze web page the place you clarify why newbies must grasp these three workout routines, then provide the potential buyer these three video tutorials in alternate for his or her electronic mail tackle. 

Another choice is to share your story within the squeeze web page video, then use a related useful resource as a lead magnet.

For instance:

In case you have misplaced weight and now need to assist different individuals do the identical, you may share your weight reduction journey in your squeeze web page video.

Then provide the potential buyer a 30-day meal plan in alternate for his or her electronic mail tackle. 

Observe that the reverse squeeze web page funnel will probably have a decrease potential customer-to-lead conversion price than the common squeeze web page funnel.

Nevertheless, that’s not essentially a nasty factor, for the reason that reverse squeeze web page funnel will probably additionally herald larger high quality leads.

Survey Funnel

A survey funnel is a funnel that lets you direct completely different individuals to completely different gross sales funnels from a single start line.

It appears like this:

Web page 1: A survey.

Web page 2: A squeeze web page primarily based on the survey outcomes. 

Web page 3: A thanks web page primarily based on the survey outcomes.

We suggest this survey construction:

1. Self-identifying query (common). Ask them who they’re.
2. Self-identifying query (subject-based). Ask them concerning the scenario they’re in. 
3. Self-declared stage of talent. Ask them what’s their talent stage.
4. Self-declared greatest problem. Ask them what they’re scuffling with.
5. Educate and make clear. Ask them what they’re scuffling with on a private stage. 
6. Random curiosity-based query. Ask them one thing that you’re curious to find out about them. 

The primary query is named the “bucket query” as a result of it determines which gross sales funnel that individual will likely be directed to. 

Survey funnels are an excellent resolution for companies that serve a number of distinct buyer segments that require completely different gross sales messaging.

Product Launch Funnel

A product launch funnel is a gross sales funnel designed particularly for product launches (duh!). 

It was created by the entrepreneur Jeff Walker who got here up with the “sideways gross sales web page” concept:

As a substitute of making an excellent lengthy gross sales web page that takes ages to scroll by means of you may break it up into a number of pages that current the identical info in a extra digestible format. 

Right here’s what the product launch funnel appears like:

Web page 1: A squeeze web page. 

Web page 2: Video #1.

Web page 3: Video #2.

Web page 4: Video #3.

Web page 5: Video #4.

Web page 7: A product order web page. 

Web page 8: An order affirmation web page. 

We suggest structuring the video sequence like this:

• Video #1: Place your self as an authority, clarify how this similar alternative modified your life, and present the potential buyer how your product will make their life higher. Then convey up objections that the potential buyer may need and promise to reply them within the subsequent video. 
• Video #2: Reply the commonest objections. Present social proof by sharing case research of earlier clients. Then foreshadow the subsequent video. 
• Video #3: Specific how excited you might be that the potential buyer has made it this far. Then take a step again, clarify the massive image and assist them visualize what your product can do for them. Then foreshadow the subsequent video.
• Video #4: Open the doorways. It’s time to make your provide out there to potential clients. This web page ought to have a “Purchase” button beneath the video that can take them to the product order kind. 

It is best to area out these movies – ship one each day or each different day. 

Don’t make all of them out there instantly as a result of that will beat the entire function of the product launch funnel. 

Evidently, this video sequence requires being good on digital camera, so in case you are digital camera shy, this method isn’t going to be just right for you.

In that case, we propose utilizing emails as an alternative of movies, although which means that you’ll want to shorten the funnel to only three pages:

Web page 1: A squeeze web page.

Web page 2: A product order web page. 

Web page 3: An order affirmation web page.

So as an alternative of sending the potential buyer emails with hyperlinks to the movies, you construct up the thrill about your product by way of electronic mail sequence as an alternative. 

And if you wish to be taught extra about writing persuasive emails you will get a free copy of “Copywriting Secrets and techniques”. 

Webinar Funnel

A webinar funnel is a gross sales funnel the place you utilize a webinar as your lead magnet.

Right here’s what it appears like:

Web page 1: A webinar registration web page.

Web page 2: A thanks web page.

Web page 3: A webinar web page.

Web page 4: A product order web page. 

This gross sales funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom throughout our first 12 months in enterprise. 

He would purpose to do 5-7 webinars per week however generally he would find yourself doing 2-3 webinars a day. Fairly loopy however it labored!

Listed below are a couple of tips about learn how to create a high-converting webinar funnel:

• Present lots of free worth. The phrase “webinar” is brief for “net seminar”. It needs to be an academic occasion the place you educate potential clients one thing priceless. So don’t deal with it as a 45-minute gross sales pitch to your product. Guarantee that even the attendees that resolve to not buy no matter it’s that you’re promoting go away feeling that they’ve realized one thing. 
• Use a confirmed script to transition into your gross sales pitch. Going out of your presentation to a gross sales pitch can really feel awkward. Nevertheless it doesn’t need to be. Merely use this script:

• “So now I’d wish to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I feel goes to vary tons of lives and companies for the higher. However I don’t need to do it with out your permission. For those who guys need to be taught extra about [PRODUCT/SERVICE] then simply kind “Sure” within the chat bar.”
• in the event you adopted the primary tip and offered lots of free worth, the attendees will nearly definitely need to hear what you must say.
• And in case nobody varieties “sure” within the chat, it can save you the scenario with this script:
• “Okay. Properly, I don’t need to take up an excessive amount of of your time. However I actually assume that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes displaying you this provide I put collectively?”
• Ought to the worst occur and nobody varieties “sure” even after your second try to get individuals to conform to the pitch, merely thank everybody for his or her time and finish the webinar.
• That’s tremendous awkward.
• However the greater downside is that there have to be one thing incorrect along with your presentation as a result of this isn’t regular.
• So in case your webinar falls flat, you must work out what went incorrect, then return to the drafting board and give you one thing higher. 
• Observe: These scripts solely work for stay webinars the place attendees can react to what you might be saying. 

• Comply with up! Russell, who is a good salesman, would usually convert between 20% and 30% of webinar attendees into paying clients. And that’s an incredible conversion price! 
  However even in the event you get that conversion price between 70% and 80% of your webinar attendees will go away with out shopping for your product. And you realize what? That’s okay. 
  Now that you’ve their electronic mail addresses, you may proceed nurturing these relationships by offering free worth by way of electronic mail. 
  That means, if these individuals are ever able to put money into an answer to an issue that your product addresses, you may be the primary individual that involves their minds.
  So don’t simply finish your webinar and go away it at that. Be certain to observe up!

Additionally, if you wish to be taught extra about rising your on-line enterprise by way of webinar funnels, try the “Good Webinar Secrets and techniques” the place Russell shares a confirmed framework for that:

Russell’s High 7 Funnel Hacks

Listed below are Russell’s prime seven funnel hacks that may show you how to improve your conversion charges, income, and revenue:

1. Add extra curiosity to your squeeze web page headlines. You need to present simply sufficient info to pique the potential buyer’s curiosity in order that they might really feel compelled to take a look at your lead magnet. However don’t give every thing away in your headline – in the event you present an excessive amount of info, they’ll assume that they have already got all of it found out and transfer on. 
2. Have a lead magnet. All gross sales funnels that we’ve got mentioned on this article embody a lead magnet so we hope that you just already perceive the significance of providing a freebie in alternate for the potential buyer’s electronic mail tackle. However you’d be stunned what number of companies on the market are lacking this important ingredient of a profitable gross sales funnel. 
3. Construct your gross sales pages for max conversions. Your gross sales web page ought to begin with an enchantment to emotion, adopted by an enchantment to logic, adopted by an enchantment to concern (implement the precept of shortage). All three components have to be current, in that order, for max conversions.
4. Add an order kind bump. A bump provide is a suggestion that you just current to the potential buyer after they put of their bank card info however earlier than they finalize the acquisition. It needs to be priced inside an impulse purchase vary and wish no rationalization. For instance, in case you are promoting a e book, you may add an audiobook bump provide.
5. Maintain the shopping for loop open to determine hyper-active consumers. The very best time to current a possible buyer with a suggestion is when they’re already within the course of of shopping for. So when somebody decides to purchase your product, you need to preserve providing them upsells till they finalize the acquisition. Don’t finish the shopping for loop your self, allow them to finish it as an alternative.
6. Create an “provide wall” to ascend consumers up your Worth Ladder. This may be stunning however generally individuals simply need to preserve buying so they begin looking the Web for one thing else to purchase. Why lose that site visitors when you might direct it to your different presents as an alternative? An “provide wall” is a web page that presents a catalog of your varied presents in order that the shopper might proceed exploring your product line. 
7. Add a webinar to the thanks web page to extend gross sales. When a possible buyer subscribes to your electronic mail listing to get your lead magnet, use the thanks web page to ask them to attend a free webinar. Then pitch them your product on the finish of that occasion. 

Try this video the place Russell goes by means of these hacks one after the other and supplies examples for every of them:

Need Russell To Present You How To Construct Your First Gross sales Funnel?

Let’s preserve it actual:

Constructing a gross sales funnel from scratch can look like a frightening job.

That’s why we created our 5-Day Problem the place Russell walks you thru it step-by-step.

You’ll learn to:

• Generate limitless leads.
• Create your first lead magnet.
• Construct your first gross sales funnel.
• Create a easy 6-email follow-up sequence.
• And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be a part of our 5-Day Problem at present. It’s utterly free!