How To Build A Super Converting Lead Magnet Funnel

The easiest way to herald extra leads is to supply your ideally suited clients a brilliant helpful lead magnet in trade for his or her e-mail addresses. 

As we speak we’re going to present you learn how to construct a lead magnet funnel that converts extraordinarily properly. 

Able to take lead era to the following stage?

Proceed studying…

What Is the Worth Ladder Gross sales Funnel?

We consider that the simplest method to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!). 

This gross sales funnel has 4 levels:

• Bait. You supply the potential buyer your lead magnet in trade for his or her e-mail deal with.
• Frontend. You supply the potential buyer your least costly and least helpful services or products.
• Center. You supply the client a costlier and extra helpful services or products.
• Backend. You supply the client your most costly and Most worthy services or products.

Ideally, you additionally supply a continuity program of some kind, that means, a subscription product that generates recurring income.

We additionally advocate including downsells, upsells, and cross-sells to those core provides in an effort to maximize your income.

The explanation why this gross sales funnel works so properly is that it means that you can:

1. Begin the connection with that particular person by providing free worth.
2. Nurture that relationship by persevering with to supply free worth through e-mail.
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russell explains it:

What Is a Lead Magnet Funnel?

Okay, so now you understand what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?

What Is a Lead?

A lead is a possible buyer who has:

1. Expressed an curiosity in your services or products.
2. Given you their contact particulars.

Observe that an individual has to fulfill each of those standards in an effort to be thought of a lead.

Somebody who has visited your web site however hasn’t supplied their contact particulars isn’t a lead.

And neither is somebody whose contact particulars you’ve gotten one way or the other obtained however who hasn’t indicated any curiosity in no matter it’s that you simply promote.

That being mentioned, this definition of the time period “lead” solely applies to steer era, not gross sales prospecting.

What Is a Lead Magnet?

A lead magnet is a freebie that you simply supply to potential clients in trade for his or her e-mail addresses.

It may be something that they will both obtain to their machine or entry on-line:

• A report.
• An book.
• A cheat sheet. 
• An e-mail course.
• A video course.
• A webinar.

…and many others.

There’s additionally a sort of lead magnet known as the “FREE + Transport” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for transport.

Say, Russell has written three best-selling books, all of which you will get free of charge when you cowl the transport charges.

Nevertheless, that is a complicated lead era approach, which is why we don’t advocate it on your first lead magnet funnel.

It’s finest to stay to digital lead magnets in case you are simply beginning out.

What Is a Lead Magnet Funnel?

A lead magnet funnel, often known as a lead era funnel, is a funnel designed to transform potential clients into leads by persuading them to provide you their contact particulars.

It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel known as the Bait stage.

As soon as the potential buyer offers you their e-mail deal with, they enter your gross sales funnel and turn out to be a lead.

After that, your aim is to transform them into paying clients by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.

And after that, you wish to convert them into repeat clients by getting them to progress to the Center and the Backend levels of your Worth Ladder gross sales funnel.

It’s extraordinarily essential to grasp that the lead era funnel doesn’t exist in isolation.

It’s simply the primary stage of the Worth Ladder gross sales funnel and will at all times be considered in that context.

The three Most Common Variations of the Lead Magnet Funnel

There are a number of variations of the lead magnet funnel.

Let’s take a better have a look at the three hottest ones…

Squeeze Web page Funnel

A squeeze web page funnel is probably the most fundamental variation of the lead magnet funnel that may work properly for just about any enterprise.

It has two pages:

1. A squeeze web page that explains what your free supply is all about.
2. A thanks web page that gives the hyperlink to the lead magnet.

We advocate beginning with the squeeze web page funnel in case you have by no means constructed a lead magnet funnel earlier than.

Reverse Squeeze Web page Funnel

A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.

Identical to the squeeze web page funnel, it has these two pages:

1. A squeeze web page that explains what your free supply is all about.
2. A thanks web page that gives the hyperlink to the lead magnet.

So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?

The previous retains all free worth behind an opt-in wall, in the meantime, the latter gives some free worth upfront. What does that imply?

Let’s say that what you are promoting is within the health business, particularly within the calisthenics area of interest, so that you determine to supply a free video course that teaches individuals fundamental calisthenics expertise.

For those who have been to make use of a squeeze web page funnel, then you definately would ask individuals to supply their e-mail addresses in an effort to get entry to your video course.

Nevertheless, when you have been to make use of a reverse squeeze web page funnel, you’ll characteristic one video from the course on the squeeze web page itself, no opt-in required.

You then would ask individuals to supply their e-mail addresses in an effort to get entry to the remainder of the course.

Say, you might characteristic an introductory video that explains normal calisthenics rules equivalent to talent progressions on the squeeze web page.

After which you might supply the potential clients free movies with step-by-step progressions for fundamental expertise equivalent to pushups, pull-ups, hanging leg raises, and many others. in trade for his or her e-mail addresses.

Typically, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are usually of upper high quality aka extra prone to convert into paying clients.

Reverse squeeze web page funnels require video lead magnets, so that you may wish to contemplate this method in case you are in an business the place video is the most effective medium for offering free worth (health, cooking, crafts, and many others.).

Webinar Funnel

The webinar funnel is likely one of the most superior lead magnet funnel variations.

It has these 5 pages:

1. A webinar registration web page the place you encourage individuals to enroll in your free webinar.
2. A thanks web page the place you present info on learn how to attend the webinar (date, time, webinar hyperlink, and many others.)
3. The webinar web page the place individuals can be a part of the webinar.
   And if somebody registered for the occasion however couldn’t make it, you may ship them a hyperlink to the webinar replay web page.
4. A gross sales web page on your frontend supply. Observe that you could have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. It’s best to finish your webinar by pitching your frontend supply.

The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first yr.

On the time, he would goal to do 5-7 webinars per week and would generally find yourself doing 2-3 webinars a day. Fairly loopy nevertheless it labored!

In actual fact, it labored so properly that to today, Russell is satisfied that:

“One of the best enterprise mannequin on the earth is to create a webinar promoting your product or your service after which do this webinar dwell each single week for a yr, at the least as soon as per week.”

In fact, doing it dwell isn’t completely needed, so if the concept offers you nervousness then you may supply free entry to pre-recorded occasions. 

Nevertheless, internet hosting dwell webinars may also help you be taught extra about your target market, enhance your public talking expertise, and ideal your gross sales pitch. 

Dwell webinar funnels are finest suited to services and products that value $50+ as a result of internet hosting a dwell occasion requires a major quantity of not solely time but in addition vitality. 

In the meantime, pre-recorded webinar funnels also can work for rather more reasonably priced merchandise, say, $7 ebooks. 

In spite of everything, you solely must report the occasion as soon as, so this method doesn’t require practically as a lot time and vitality as operating dwell webinars.

Nevertheless, when you determine to go the pre-recorded webinar route, ensure that your attendees are conscious that the occasion isn’t dwell.

In any other case, they may really feel cheated, which might be counterproductive to constructing belief.

And constructing belief is what the Worth Ladder gross sales funnel is all about!

How To Construct Your First Lead Magnet Funnel

Have you ever picked the lead magnet funnel variation that’s most fitted for what you are promoting?

Now it’s time to construct your first lead magnet funnel…

Step #1: Create a Tremendous Priceless Lead Magnet

As we have now talked about beforehand, a lead magnet could be something that the potential buyer can both obtain to their machine or entry on-line.

What’s essential is that:

1. Your lead magnet gives an answer to an issue that the potential buyer is fighting.
2. That downside is both the identical one or associated to the one which your frontend product addresses.

You know the way in supermarkets you generally see these stalls the place you will get free meals samples, then purchase that meals merchandise when you prefer it?

Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product gives.

Step #2 Create a Touchdown Web page for Your Lead Magnet

Your lead magnet wants a touchdown web page.

All three beforehand mentioned lead magnet funnel variations use squeeze pages that are probably the most fundamental sort of touchdown pages.

Your squeeze web page ought to have these three key components:

1. A headline that conveys the worth of your free supply.
2. An opt-in kind the place the potential buyer can sort of their e-mail deal with. It might probably both be proven instantly or displayed as soon as they click on the call-to-action button.
3. A call-to-action button that encourages the potential buyer to get the lead magnet.

Clearly, in case you are utilizing the reverse squeeze web page funnel, then your squeeze web page must also embrace a free video.

You may additionally wish to experiment with numerous extra components equivalent to additional copy, social proof, related photos, and many others. Simply be sure to A/B take a look at every little thing!

Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:

Step #3: Begin Driving Visitors to Your Lead Magnet Touchdown Web page!

You possibly can’t know whether or not your free supply resonates together with your target market till you begin driving visitors to its touchdown web page.

Arrange a paid promoting marketing campaign on Fb, begin operating advertisements with a small day by day funds, then see what occurs. Are individuals supplying you with their e-mail addresses?

And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying clients. Is your advert marketing campaign worthwhile?

Solely begin scaling your advert marketing campaign as soon as you’re positive that your ideally suited clients are occupied with no matter it’s that you’re providing.

Additionally, in the long term, you don’t wish to be fully reliant on paid promoting. It’s best to construct your personal traffic-generating property equivalent to a social media following, a weblog, a YouTube channel, and many others.

However within the brief run, you could get visitors ASAP and paid promoting is one of the best ways to do it.

So determine learn how to profitably run advertisements first, then begin experimenting with different advertising channels.

How To Convert Leads Into Paying Prospects

Okay, so now that your lead magnet funnel is up and operating, you have to be getting some leads. However how are you going to convert them into paying clients?

You have to construct out the following stage of your gross sales funnel which is named the Frontend stage.

Right here’s how:

Step #1: Create an Irresistible Frontend Supply

It’s essential to grasp that the first goal of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying clients.

That’s why we advocate:

1. Ensuring that there’s a pure development out of your lead magnet to your frontend supply.
2. Pricing your frontend supply inside the impulse purchase vary. $7 is a value level that works finest.
3. Providing a 60-day no-questions-asked money-back assure.

For instance:

Matthew Hussey, a world-renowned relationship coach, has a lead magnet known as “9 Magic Texts No Man Can Resist”.

It’s a information that gives 9 textual content message scripts that girls can copy-paste when texting guys they like.

In the meantime, his frontend product is a information known as “The Momentum Texts” that gives 67 extra textual content message scripts.

So if a lady discovered the free scripts helpful, she is going to seemingly be inclined to take a look at the paid scripts.

Particularly on condition that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!

See how there’s a seamless development from the lead magnet to the frontend product?

You need that in your gross sales funnel!

Step #2: Create a Gross sales Web page for Your Frontend Supply

Your frontend supply wants a gross sales web page. 

A brief-form gross sales web page is sufficient on condition that this can be a $7 product.

Gross sales web page copywriting is a big matter that we are able to’t probably cowl in just some paragraphs.

However we wish to share just a few ideas that may enable you create a gross sales web page that converts properly even when you don’t have any earlier copywriting expertise:

Deal with Advantages, Not on Options

The excellence between options and advantages is likely one of the most essential copywriting rules:

• A characteristic is a perform or a top quality of a product (e.g. “These sneakers are waterproof!”).
• A profit is the worth that the client will derive from that product (e.g. “These sneakers will hold your ft dry!”).

Folks purchase primarily based on advantages, which is why you need to emphasize all of them all through your gross sales copy.

Your headline, your sub-headline, your physique copy, every little thing ought to be benefit-driven.

Have a Highly effective Headline

David Ogilvy, one of the crucial well-known copywriters that ever lived, has mentioned:

“On the typical, 5 instances as many individuals learn the headline as learn the physique copy. When you’ve gotten written your headline, you’ve gotten spent eighty cents out of your greenback.”

Your headline is crucial part of your gross sales web page, so ensure that it clearly conveys the #1 good thing about your frontend product.

How will it make the potential buyer’s life higher?

Deal with that!

Use the Hook, Story, Supply Copywriting Framework

We advocate utilizing the “Hook, Story, Supply” copywriting framework in your gross sales web page:

• Hook. Seize the potential buyer’s consideration together with your headline.
• Story. Inform them a fascinating story that resonates with them on an emotional stage within the physique copy.
• Supply. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.

Right here’s how Russell explains it:

By the best way, if you wish to be taught extra about copywriting, try Jim Edwards’ guide “Copywriting Secrets and techniques”.

You will get it for FREE when you cowl the transport!

Step #3: Create a 6-E-mail ”Indoctrination” Sequence 

We don’t advocate hitting the potential buyer with a gross sales pitch the second they offer you their e-mail deal with. 

Ship them this e-mail sequence as an alternative:

• E-mail #1: Who’re you? Introduce your self to the brand new subscriber.
• E-mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
• E-mail #3: What do you do? Clarify in additional element what it’s that you simply do.
• E-mail #4: How did you acquire this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and many others.
• E-mail #5: Who do you do that for? Clarify who’re your ideally suited clients + share a case examine on the way you helped such an individual get the outcomes that they needed. 
• E-mail #6: How will you do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your provides if you have already got your Worth Ladder totally constructed out. 

For emails #1 to #5:

Finish every e-mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.

For e-mail #6:

Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise. 

And don’t neglect to make use of the “Hook, Story, Supply” framework in all six emails!

3 Easy Tips To Enhance Your Gross sales Funnel Income

Wish to enhance your income?

Add order bumps, upsells, and cross-sells to your gross sales funnel:

• An order bump is a small, no-explanation-required supply that you simply current to the potential buyer after they have already entered their bank card info however haven’t checked out but. 
  You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you simply throw in your cart with out a second thought. 
  Say, in case your frontend supply is a bodily guide, you might add an book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to clarify something.
• An upsell is an upgraded model of the supply that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you wish to supersize that?”). 
  That would imply providing a bigger amount, extra options, a subscription, and many others. In fact, for an upsell to be interesting, it should genuinely be a terrific deal!
• A cross-sell is a proposal that’s complementary to the supply that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”). 
  Say, when you promote an data product equivalent to an book or a web-based course, you might supply a 60-minute one-on-one session as a cross-sell. 

Our software program makes it tremendous straightforward so as to add bump orders, upsells, and cross-sells to your gross sales funnel. 

Doing that can nearly actually enable you enhance your income!

Need Russell To Present You How To Construct Your First Gross sales Funnel?

Let’s hold it actual:

Constructing a gross sales funnel from scratch can seem to be a frightening process.

That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.

You’ll discover ways to:

• Generate limitless leads.
• Create your first lead magnet.
• Construct your first gross sales funnel.
• Create a easy 6-email follow-up sequence.
• And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be part of our 5 Day Problem right now. It’s fully free!