What Sales Leaders are Focused On In 2022 & Beyond [Executive Data + Insights]

If the final two years have taught us something, it is the significance of staying agile. The identical is true in gross sales.

As a gross sales chief, a part of staying agile is recognizing the tendencies unfolding round you and pushing your crew forward of the curve. HubSpot’s 2022 Gross sales Technique & Developments Report takes a better take a look at these tendencies and the way gross sales leaders can leverage them.

Learn on to find the 5 areas gross sales leaders are prioritizing in 2022 and past.

1. Prioritizing upselling and cross-selling over profitable new shoppers.

It is a well-known truth in enterprise: promoting to current prospects is simpler than changing new ones. Gross sales in 2022 is not any completely different. In actual fact, greater than 1 / 4 of gross sales professionals say current prospects took precedence over discovering new ones this 12 months.

How are they prioritizing current prospects? Primarily by way of upselling and cross-selling — and the outcomes are intriguing. 72% of salespeople who upsell and 74% who cross-sell say that it drives as much as 30% of their income.

An essential consider upselling and cross-selling is getting your timing proper. For instance, pitching further merchandise in the course of the preliminary discovery name is not the very best strategy. As an alternative, gross sales professionals say the optimum time is after efficiently assembly your shopper’s objectives, adopted by whenever you determine a problem that your services or products can resolve.

2. Motivating their salespeople the best approach.

It is easy to imagine that cash is the last word motivator — and it might be for some — however that is not all the time the case.

HubSpot’s 2022 Gross sales Technique Report requested gross sales leaders how they maintain their groups motivated. Compensation did not are available first place — and even second. It landed in third, tied with “recognition for achievements.”

Though persons are motivated for various causes, leaders can add gasoline to the hearth by setting clear objectives and expectations, fostering belief between reps and management/administration, and providing recognition for particular person and crew achievements.

3. Successful extra market share.

Successful market share is crucial for retaining a aggressive edge. It is also a high aim for gross sales leaders in 2022. Here is a snapshot of how gross sales leaders are planning to get there:

Shifting to gross sales enablement.

A whopping 88% of gross sales professionals who use gross sales enablement content material say it is reasonably to extraordinarily essential to creating a sale. Additional, salespeople at companies with a devoted gross sales enablement crew carry out 11% higher than these at firms that don’t.

With regards to serving to salespeople safe offers, product demos, buyer testimonials, critiques, market analysis, and social media content material are only. Have a look:

Leveraging free trials and freemium fashions.

Free trials, freemium fashions, and free consultations are efficient for gross sales professionals seeking to convert new prospects. For instance, 76% of gross sales professionals say free trials are efficient at turning prospects into paying prospects.

Together with free choices, giving reductions and operating promotions are additionally extremely efficient.

4. Constructing a wholesome gross sales tradition from the bottom up.

In gross sales, one factor by no means goes out of favor, and that is having a wholesome gross sales tradition. It influences how a lot your salespeople promote, how productive they’re, and the way lengthy they keep along with your firm. But, 43% of salespeople really feel their work atmosphere is poisonous.

In HubSpot’s Gross sales Technique Report, gross sales professionals had been requested what negatively impacts their means to succeed — and the solutions might shock you.

Unsurprisingly, excessive turnover and poisonous competitors can pollute your gross sales tradition, affecting everybody in your crew. However maybe much less shocking is gross sales reps’ want for extra suggestions.

As a gross sales chief, organising your crew for fulfillment is paramount, which incorporates offering suggestions, ongoing teaching, and coaching alternatives. That is particularly essential for brand new (or junior-level) staff who want to begin on a stable foot.

5. Aligning advertising and gross sales efforts.

In accordance with 45% of gross sales professionals, aligning advertising and gross sales grew to become extra crucial in 2022. That stated, solely 23% say these two groups are “very aligned” at their firm.

In fact, rising collaboration between gross sales in advertising is not any small feat — however it’s well worth the effort and time. Salespeople at firms with aligned groups carry out higher. On high of that, 26% of salespeople report sturdy lead high quality, and 28% say it improves the shopper expertise.

A straightforward technique to align these two groups is along with your belief CRM. In actual fact, a staggering 79% of gross sales professionals say a CRM is reasonably to extraordinarily efficient at enhancing gross sales/advertising alignment.

Again to You

It is simpler to remain agile when you realize what’s forward. So, as we inch nearer to 2023, it is the proper time to revisit the previous 12 months, pinpoint areas of enchancment in your gross sales technique, and determine any rising tendencies and shifts.