How to Create a Podcast Your Customers Will Actually Want to Listen To

Launching a podcast could look like an effective way to market your corporation and add worth to your clients’ lives — however it’s solely efficient in the event that they tune in. What’s your greatest tip for making a podcast your clients will need to hearken to often, and why?

These solutions are supplied by Younger Entrepreneur Council (YEC), an invite-only group comprised of the world’s most profitable younger entrepreneurs. YEC members symbolize practically each business, generate billions of {dollars} in income every year, and have created tens of 1000’s of jobs. Be taught extra at yec.co.

1. Substitute the Fluff With Actual Worth

Be related. Embrace much less fluff and extra worth. Individuals don’t need to hear the chatter forwards and backwards between the host and the visitor through the intro. They need meat and potatoes. What are they going to be taught from tuning in to your episode? Ditch the lengthy intros, on-air catch-ups and the historical past of the way you met, and as an alternative present actual worth to the listeners.

– Mary Harcourt, CosmoGlo

2. Share How You’ve Solved Issues

For every new podcast episode, provide you with distinctive case research and buyer issues that your model has solved. Clients need to see how their issues might be solved. In case your podcast delivers an answer, they are going to keep glued to your podcast and ultimately come to you to rent you to your answer. Additionally, be constant along with your launch schedule and inform clients after they can count on new episodes.

– Vikas Agrawal, Infobrandz

3. Reply Actual Buyer Questions

A method to make sure that your viewers tunes in is to ask them to ship their questions so you may reply them on the podcast. This is not going to solely create content material that your viewers is excited about, however it would additionally present them that you just’re invested of their opinions and that you just’re keen to assist them with actual options to their issues.

– Blair Williams, MemberPress

4. Interview Related Individuals

Interview individuals who have data your viewers will admire. This makes your podcast extra attention-grabbing and likewise helps you to faucet into your company’ followings. You might not be capable to get world-famous company when beginning out, however you’ll find specialists with reasonable followings who can assist you get extra publicity.

– Kalin Kassabov, ProTexting

5. Guarantee Your Concepts Are Contemporary

The development I’ve noticed in podcast listeners is that they need recent and to-the-point concepts. This shouldn’t be one other weblog or e-book. Be inventive and distinctive in your supply. Podcasts are a great solution to share distinctive insights and views on matters, so be sure you put your individual spin on issues. Create a podcast title that resonates with the viewers, and let the theme weave by means of each episode.

– Tonika Bruce, Lead Properly, Inc.

6. Keep True to Your Id

One of the simplest ways to create a podcast your clients will need to hearken to often is to remain true to your podcast’s id. Should you attempt to be one thing you’re not, or in the event you attempt to please everybody, you’ll find yourself with a podcast that doesn’t have a transparent goal or viewers. Concentrate on being true to your model and offering worth to your listeners.

– Abhijeet Kaldate, Astra WordPress Theme

7. Make It Interactive

In my expertise, the most effective podcasts are interactive. We prefer to host our podcast dwell so guests can have interaction with us within the feedback part and share their ideas. As soon as it’s posted, we encourage new feedback and observe social listening so we are able to discuss to listeners who’ve opinions on our present.

– John Brackett, Smash Balloon LLC

8. Talk about Matters Your Clients Care About

The important thing to getting folks to tune in to your podcast is to speak about issues that matter to your target market. When planning a podcast for our model, we have a look at our Google Analytics information, suggestions types and purchaser personas to be taught extra about our listeners’ objectives and ache factors. Customers who care concerning the matters you talk about every week are much more more likely to pay attention.

– Chris Christoff, MonsterInsights

9. Plan Content material Round Information and Tendencies

Plan your podcast round information cycles and tendencies, after which spin these matters to your viewers’s pursuits. It received’t be an excessive amount of of a attain to remain abreast of present tendencies in your business, and turning into a thought chief is the top results of this technique. Ensure that you optimize your podcast for search engine optimization too. Not solely is a podcast nice for publicity and for creating model loyalty, however it’s also nice to your internet rankings.

– Matthew Capala, Alphametic