50% of SME agency founders struggle to market themselves effectively

The 2 most troublesome features of an SME company chief’s position are gross sales and advertising and marketing and creating long-term worth, in line with analysis commissioned by Waypoint Companions. The analysis amongst 150 UK SME company leaders and founders discovered that half (50%) wrestle with the job of fuelling their company development by way of gross sales and advertising and marketing whereas across the identical quantity (46%) wrestle with the duty of making and rising long-term enterprise worth.

In response, Waypoint Companions has launched Company Accomplice, a brand new digital advisory service for founders and leaders of small to medium-sized businesses, that may straight deal with these, and different, obstacles to development. Company Accomplice will work with company leaders, who may not in any other case be capable of afford such providers, offering recommendation, experience and the essential instruments wanted to develop their enterprise.

Company Accomplice’s development advisory staff contains trade veterans Phil Gripton, Jamie Learmont, Martin Ward and Steven Mallon who’re all effectively positioned to advise company leaders and assist them to make higher choices and constructive modifications which is able to in the end speed up their development and enhance each private and company efficiency.

Following the success of a pilot mission in 2021, Company Accomplice is opening to the broader market. The programme focuses on the six most important areas that have an effect on businesses together with creating worth, gross sales and advertising and marketing, finance and operations, management, folks and expertise and M&A advisory. Members can even have entry to a community of like-minded leaders enrolled within the programme to share experiences, take a look at and refine concepts and collaborate. 

Cameron Coutts, Company Accomplice Product Administration Lead at Waypoint Companions, mentioned: “Whereas smaller businesses are offering extremely valued advertising and marketing providers to their purchasers, our analysis exhibits that lots of them are struggling to observe their very own recommendation and put in place efficient advertising and marketing plans to gasoline development. Sage skilled recommendation on turbo-charging company development has up till now solely been obtainable to the bigger extra mature gamers available in the market. Company Accomplice, nevertheless, is designed particularly for businesses with ambition who’re nonetheless early of their development journey, who’ve smaller turnovers and fewer subtle gross sales processes and skills. By democratising “development advisory” to assist SME businesses, we will improve general company efficiency, gross sales efficacy, and the worth of the sector as an entire.

“This programme will assist company leaders develop their market intelligence and deal with the particular major drivers for his or her development. Company Accomplice equips leaders with skilled recommendation, instruments, and content material in a approach that works round their schedule and affordability, enabling them to benchmark their enterprise efficiency and entry skilled recommendation to drive their company forwards.”

Multi-award-winning company, Communicate Media was one of many companies that participated within the pilot mission for the programme. Over the previous ten years, Communicate Media had achieved good successive development and had been delivering effectively for main manufacturers. Nevertheless, the administration staff wished to outline the correct path to satisfy the corporate’s development ambitions.

Paul Williams, Founding father of Communicate Media, mentioned: “Company Accomplice has offered a sturdy framework to assist our strategic development planning. Our enterprise is now underpinned with a three-year plan aimed toward quadrupling income and we’re already seeing the sequential development and quicker progress we desired. We’re persevering with to construct the competency of our senior administration staff, maturing the enterprise as we scale. And with a brand new value-based gross sales method, we’re efficiently speaking our supply to construct a stronger pipeline.”

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