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Home » Southwest Airlines just made a twisted admission that’ll infuriate customers
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Southwest Airlines just made a twisted admission that’ll infuriate customers

Business Circle TeamBy Business Circle TeamNovember 5, 2022Updated:August 21, 2025No Comments4 Mins Read
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Southwest Airlines just made a twisted admission that’ll infuriate customers
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Side of a Southwest Airlines plane

Southwest Airways/Screenshot by Chris Matyszczyk

Do you end up respiratory a little bit extra deeply nowadays?

extra Technically Incorrect

The evenings are getting ever darker, the strain of labor ever extra intractable.

You’ll want to be someplace completely different. You’ll want to expertise completely different folks, completely different locations, and completely different smells.

You need, in essence, to get away.

But low-cost, handy flights aren’t really easy to search out. 

Airways see no slackening of demand. Their executives are salivating on the picture of packed flights and even the temptation of overbooking.

This can certainly make passengers marvel, as they desperately attempt to discover a vacation flight — after which the cash to pay for it — why is not vacation flying fairly what it was once?

Helpfully, Southwest Airways determined to inform them.

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Nicely, not precisely inform passengers, however inform the monetary neighborhood why Southwest is not making much more cash than it already is.

Because it offered its very advantageous third-quarter outcomes — document revenues, a document variety of passengers — the airline’s CEO supplied a little bit nuance. Chatting with CNBC, he mused, in an if solely type of manner, that his airline wasn’t capable of provide, say, a document variety of flights.

Within the fourth quarter, he mentioned, the airline is “on the lookout for up revenues once more on even down capability.”

I reached for my abacus and labored out that this would possibly simply imply flights will value extra. How else will the airline make more cash from fewer seats?

When requested the place the issue actually lay, Jordan was succinct: “It is actually pilots.”

Was he blaming the pilots — who aren’t so pleased with Southwest at present — for the dearth of extra capability? Goodness, no. He was blaming the dearth of extra pilots for the dearth of extra capability.

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“We’re in need of pilots to fly all our plane,” he mentioned. “Our lessons are full, we’re getting pilots, we’re getting nice pilots, however our coaching facilities are full.”

However how lengthy would possibly this example final? “We can’t catch the plane till, in all probability, late 2023,” Jordan admitted. So this pilot scarcity could not have been a pure pandemic factor, however one thing that’ll final relatively longer?

What does that imply by way of Southwest’s capability to supply seats to the determined who simply wish to get away?

“If we had all of the pilots we wanted,” mentioned Jordan, “We might in all probability fly 5 to eight% extra ASMs (obtainable seat miles).”

Maybe you nicely up in sympathy. You understand that hiring has been tough during the last yr or two. And naturally, I wish to nicely up with you.

I merely have a single thought woodpeckering inside my head.

When the pandemic struck, airways begged for our cash — through the federal government, that’s. They acquired tens of billions in bailout funds.

One in all their subsequent steps was to supply buyouts to employees — together with, what are you aware, pilots. It was clear that headcount was being diminished. But the bailout cash was supposed to maintain the band collectively. It was supposed to maintain airways absolutely staffed for the inevitable post-pandemic rush.

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You are experiencing that woodpeckering too, aren’t you? You are imagining that a few of this bailout cash could have gone to paying for workers buyouts.

Naturally, I would not dream of such cynical logic. Nevertheless, the Home Oversight Committee not too long ago requested the Treasury Division whether or not, oh no, airways could have used your cash to do away with headcount. Together with pilot headcount.

Oh, you understand that passengers cannot do something about all this. Equally, passengers understand how enraging cancellations — and better fares — have been during the last lengthy whereas.

I ponder how many individuals’s plans might be altered particularly as a result of Southwest cannot enhance its capability by 5 to eight%.

I hope you’ve got already made your vacation plans. And please, sit up for subsequent yr. Possibly, simply perhaps, provide will meet demand.

Possibly.



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