10 Great Examples of Welcome Emails to Inspire Your Own Strategy

We have all heard how essential it’s to make first impression.

Present up late for a job interview? That is a nasty first impression. Eat a ton of garlic and overlook to brush your enamel earlier than a primary date? Additionally a nasty first impression.

It seems that the “make first impression” precept holds true not solely in face-to-face encounters however e-mail interactions as nicely. The end result? The proper welcome e-mail goes a protracted option to join with potential enterprise contacts or clients.

Whenever you ship a welcome e-mail to a brand new weblog reader, e-newsletter subscriber, or buyer, you are making a primary impression on behalf of your model. To assist make sure you’re making the most effective first impression attainable, we have rounded up some examples of standout welcome emails from manufacturers large and small.

Professional Tip: Use HubSpot’s free e-mail advertising software program to simply create a high-quality welcome e-mail sequence like those featured under.

As you may quickly uncover, every instance under showcases totally different techniques and techniques for participating new e-mail subscribers. Let’s dive in.

The Elements of an Spectacular Welcome Electronic mail

What makes an incredible welcome e-mail? Whereas there’s no one-size-fits-all format, there are a number of key parts that may assist your e-mail stand out from the group and join together with your supposed viewers. These embrace:

Compelling Topic Strains

Step one in making an incredible first impression? Ensure recipients really open your emails. topic traces are important — go for brief and to the purpose topics that make it clear what you’re sending, who it’s from, and why it issues to potential clients.

Content material Suggestions

Whereas the principle function of welcome emails is to introduce your model, it’s additionally important so as to add worth by offering the subsequent steps for clients. An excellent place to begin is by providing hyperlinks to the nice content material in your web site that may give your clients extra context in the event that they’re interested by what you do and the way you do it.

Customized Gives

Personalization can assist your welcome emails stand out from the pack. By offering custom-made introductory affords on merchandise customers might want — primarily based on the data they’ve offered or knowledge out there on public, social platforms — welcome emails can assist drive ongoing curiosity.

Clear Choose-Out Choices

It’s additionally essential to supply a transparent approach out if customers aren’t . Ensure all of your welcome emails comprise “unsubscribe” choices that permit clients to pick how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s incessant emails that aren’t straightforward to cease. At all times give clients a option to opt-out.

10 Examples of Standout Welcome Emails

So what does an incredible welcome e-mail appear like? We’ve collected some standout welcome message sequence examples that embrace getting began messages, thanks emails, and supply templates that will help you take clients via the welcome course of from begin to end — and make an incredible impression alongside the way in which.

1. Virgin America

Kind of welcome: Get Began

A welcome e-mail is an ideal medium for introducing of us to the traits (and eccentricities) that make your model distinctive.

For Virgin America, which means placing the “I really like you” hand image entrance and middle. This small gesture indicators to the recipient that the parents at Virgin America care about their clients. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally assist to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Kind of welcome: Get Began

Generally the tiniest of parts in a welcome e-mail can communicate volumes a few model. And in relation to Food52’s welcome e-mail, their preview textual content on the prime of the e-mail, “We introduced snacks,” positively accomplishes this.

Often known as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e-mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So whenever you see Food52’s welcome e-mail in your inbox, you get a style of their model’s character earlier than you even open it.

Food52’s welcome e-mail additionally does job of constructing belief by placing a face (make that two faces) to their title. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Kind of welcome: Video

From the topic line to the conversational tone within the e-mail physique, the welcome e-mail above retains it pleasant and easy so the main target stays on the introductory video inside.

Monday.com is a process administration instrument for groups and companies, and the welcome e-mail you get whenever you join makes you’re feeling just like the CEO, Roy Man, is speaking on to you. The e-mail even personalizes the opening greeting through the use of the recipient’s first title — that is well-known for growing e-mail click-through charges (particularly if the title is within the topic line).

The extra you can also make your e-mail sound like a one-on-one dialog between you and your subscriber, the higher. If in case you have simply so many particulars you want to inform your new buyer of, comply with Monday.com’s lead and embed them in a video, somewhat than spelling all of them out within the e-mail itself.

4. Kate Spade

Kind of welcome: Thank You

Let’s face it: We, the internet-using public, are always bombarded with prompts to enroll in and subscribe to all kinds of e-mail communications. In order a model, when somebody takes the time to sift via all of the chaos so as to deliberately join your e-mail communications, it is a large deal.

With a purpose to acknowledge how grateful they’re to the parents who really take the time to subscribe, Kate Spade makes use of a easy — however efficient — tactic with their welcome emails: They are saying “Thank You” in large, daring lettering. And by inserting that “Thank You” on an envelope, Kate Spade recreates the sensation of receiving an precise thank-you letter within the mail. (The 15% off low cost code would not damage both.)

5. Lyft

Kind of welcome: Get Began

If there’s a really perfect “perspective” that welcome emails ought to give off, Lyft has received it.

The corporate’s easy however vibrant welcome e-mail, proven above, focuses fully on the feel and appear of the app, delivering a design that is as heat and easy because the lifts that Lyft needs to offer you. On the identical time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Journey” — inviting language that does not make you’re feeling pressured as a brand new consumer.

6. IKEA

Kind of welcome: Supply

It won’t be probably the most fantastically designed e-mail on this listing, however that does not imply IKEA’s welcome e-mail is not efficient.

As an alternative of going for the arduous promote (e.g., “By stuff now!”), or explaining what it’s they do (which is one thing IKEA most likely assumes most individuals already know), IKEA makes use of its welcome e-mail to show of us onto its different, lesser-known packages and content material channels. For instance, there is a call-to-action proper on the prime that explains the worth of its member advantages program. There are additionally prompts to go to their design weblog and to contribute to their collaborative “Share House” web site.

In fact, in case you’re not fascinated by any of that stuff, IKEA’s welcome e-mail additionally makes it straightforward so that you can merely log in and begin buying (there is a login area proper up prime).

7. Michaels

Kind of welcome: Supply

The Michaels strategy to the welcome e-mail borrows parts from each Kate Spade and Virgin America. Along with expressing gratitude to the parents who took the time to enroll, Michaels makes use of its welcome e-mail to showcase the model. And the corporate does an incredible job: The prolonged e-mail seems like one large arts and crafts mission, full with paint, yarn, and chalkboards.

One other standout function of this welcome e-mail is that Michaels makes it instantly clear what worth its future e-mail communications are going to supply. After thanking subscribers, there’s this good little bit of copy that sums it up:

“We will ship enjoyable stuff like DIY suggestions and methods, invitations to in-store occasions, and unique offers and coupons.”

8. Sphero

Kind of welcome: Whats up

Sphero’s welcome e-mail may actually be the cutest one we have seen lately — and it was despatched from a galaxy far, distant.

If you buy a Bluetooth-controlled BB-8, the pleasant Droid from Star Wars, it was most likely made by Sphero. And if it was, you may have an e-mail much like the one above ready in your inbox whenever you activate your new rolling companion.

This e-mail’s topic line is what qualifies it for this listing — “Slightly Droid instructed us you wished our emails.” By cleverly personifying the product, and being considerably candid about its e-mail advertising newsletters, Sphero develops a relationship with its recipients via the product you simply purchased from them.

Moreover displaying you tips on how to use your new BB-8 Droid together with your smartphone, all this welcome e-mail wished to do was say hello — identical to BB-8 himself.

9. InVision

Kind of welcome: Video

Whenever you join InVision’s free prototyping app, the welcome e-mail makes it very clear what the next step must be: utilizing the app.

To facilitate this motion, InVision’s welcome e-mail would not merely listing out what you want to do so as to get began. As an alternative, it reveals you what you want to do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes a whole lot of sense.

10. Drift

Kind of welcome: Get Began

No fancy design work. No movies. No images. The welcome e-mail Drift sends out after signing up for his or her e-newsletter is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e-mail sequences after you get on their e-mail listing,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is just a bulleted listing of the corporate’s hottest weblog posts. And the one point out of the product is available in a quick postscript on the very finish.

In case you’re attempting to craft a welcome e-mail that is non-interruptive, and that is laser-focused on including worth vs. fluff, this can be a nice instance to comply with.

Bonus Instance: HubSpot’s Welcome Electronic mail Templates

Want somewhat assist getting your welcome e-mail efforts off the bottom? We’ve received you lined with welcome message templates to streamline the connection course of. The instance under is one in every of 4 templates provided in our free equipment (which additionally consists of 40+ buyer e-mail templates) and showcases an easy instance of an incredible welcome e-mail.

Merely fill within the particulars, tweak the textual content to replicate your model voice, and begin sending.

Obtain the equipment now to begin crafting the proper sequence of welcome emails for brand spanking new clients.

Now that you just’ve seen some nice examples of welcome emails, let’s dig into the method of writing an incredible e-mail and catching buyer consideration.

1. Write a Catchy Topic Line

Analysis reveals that whereas greater than 90% of welcome emails are opened, simply 23% are literally learn. Which means in case your welcome e-mail would not catch the attention of your new buyer, they might not know you despatched it in any respect.

One of the best instrument you may leverage to extend e-mail open charges is the topic line. A catchy and actionable topic line can draw clients in and make them interested by your content material.

When writing topic traces, make sure you embrace what your e-mail is selling and the way it will profit your buyer. Keep in mind to be concise as a result of the reader will solely be capable of see a sentence or two within the preview. An excellent rule of thumb is that your topic line ought to present sufficient info to peak the reader’s curiosity, however not sufficient in order that they should open your e-mail for the total particulars.

2. Restate Your Worth Proposition

Though this will likely look like an pointless step to take, it may well really present some important advantages.

The obvious profit is that it gives the client with some reassurance that they made the best choice signing up. It is by no means a nasty factor to remind clients why they created an account with you, and it clarifies precisely what they’ll anticipate to realize together with your services or products.

This additionally provides you the chance to obviously clarify any ancillary companies or options that you just supply that would create extra stickiness with what you are promoting. That is very true when you’ve got a fancy resolution with distinctive options that clients won’t find out about.

3. Present the Subsequent Onboarding Steps

Now that you’ve got reminded them why they signed up, get them totally arrange together with your services or products. Often, there are steps that customers should take after signing as much as get probably the most out of the platform. Examples embrace:

• Finishing their profile info
• Setting preferences
• Importing needed info (e.g. contacts right into a CRM, profile image for a social media profile, and many others.)
• Upgrading their account or finishing an order

4. Generate the “A-ha” Second

This is likely one of the most essential steps to soak up a welcome e-mail, and there is a data-backed cause behind that. Former Fb head of development, Chamath Palihapitiya famously found that if you will get a consumer to accumulate seven mates inside 10 days, they had been more likely to see Fb’s “core worth” and develop into a returning energetic consumer. This is named an “a-ha second,” through which the client understands how they profit from utilizing your services or products.

The purpose is to get the consumer to this aha second as shortly as attainable so your product sticks and the client achieves success as quickly as attainable. This may produce a greater general buyer expertise and in the end assist what you are promoting develop.

To get this executed, first determine what you are promoting’s “core worth” and the obstacles or stipulations clients should full to obtain this worth. Then you should utilize your welcome e-mail to information new clients via these duties.

5. Add Useful Assets

As talked about within the earlier step, you need the consumer to see the worth instantly. However, buyer success would not cease there. Relying on the character and complexity of your product, clients may have further assist. For instance, clients may require steerage on troubleshooting, using superior options, or getting probably the most worth out of your core options.

It is seemingly that you’ve got already created assist content material addressing frequent questions from clients. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing greatest practices, this assist content material is crucial to buyer success. Why not embrace it in your welcome e-mail? This offers them the instruments they want upfront with out forcing them to seek for the data after an issue arises.

6. Present Buyer Service Contact Data

The ultimate step to setting your clients up for achievement is ensuring that they know tips on how to contact you. You possibly can spend on a regular basis on this planet creating wonderful assist content material, however you may’t foresee each attainable downside that may come up on your clients.

Even in case you might, clients are solely human, and never all of them can be prepared to pore via your assist assets to seek out the reply to their query. So it is best to be forthright with clients on how they’ll get in contact with you for extra assist.

Including this contact info to your welcome e-mail is a good way to put the inspiration of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re out there in the event that they want you. Keep away from sending clients on a treasure hunt simply to discover a option to ask you a easy query. This may result in frustration and ship them into the arms of your opponents.

7. Conclude with a Name-to-Motion

It’s best to wrap up your welcome e-mail with a call-to-action that entices clients to start the onboarding course of. After you have demonstrated your organization’s worth and defined how you are going to assist them obtain their objectives, clients can be desperate to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

This is one instance of what this might appear like.

Picture Supply

Making a Nice First Impression

Backside line? Whether or not it is in-person, over the cellphone, or by e-mail, first impressions matter. Your welcome e-mail is usually the primary likelihood a potential buyer or contact has to see what your model is all about and in case you don’t stick the touchdown, they’ll seemingly go some other place.

Fortunately, writing an incredible welcome e-mail is straightforward. It’s not straightforward, essentially, however in case you deal with what issues — compelling topic traces, nice content material, personalised affords, and all the time, all the time a option to opt-out, your first impression can assist lay the groundwork for long-term relationships.

Editor’s be aware: This submit was initially printed in April 2016 and has been up to date for comprehensiveness.