High streets boosted by busiest month for shopping since pandemic

Footfall in December reached its highest degree because the pandemic as consumers headed to shops seeking Christmas items.

Figures from the British Retail Consortium (BRC) confirmed that general footfall throughout December was up 15.1 per cent from the identical month in 2021.

Nonetheless, the positive aspects are prone to be worn out this month as consumers make cutbacks and keep at residence, in accordance with Springboard, the retail analyst. It has predicted the UK will expertise a document drop in footfall in January as strikes and the price of residing disaster stop shoppers from visiting outlets.

Diane Wehrle, Springboard’s advertising and marketing and insights director, stated: “[Footfall in January] may very well be the worst on document. It’s going to be extreme. Usually the drop is round 20 per cent, however this may very well be 30 per cent fairly simply due to the rail strikes mixed with the price of residing disaster.

She added: “It doesn’t take a lot for footfall to be impacted and if individuals are discovering an excuse to not spend cash, then a rail strike is an ideal excuse. It can influence retail, and it’ll influence hospitality.”

Boosted by the festive interval and an absence of Covid restrictions, the UK’s brick-and-mortar retailers mounted a restoration in December. The variety of consumers on the excessive avenue rose by 19.7 per cent in contrast with December 2021 whereas exercise at out-of-town purchasing centres rose by 13.4 per cent, the BRC stated.

There was a big disparity in shopper numbers among the many UK’s cities, nevertheless. Footfall in London was 12.3 per cent decrease throughout 2022 in contrast with 2019, earlier than the pandemic, whereas in Belfast it rose 9.3 per cent. Manchester was the one different metropolis within the UK to document an increase in footfall in contrast with 2019, with shopper numbers up 2.6 per cent.

Complete footfall figures in 2022 remained down on pre-pandemic ranges, with annual shopper numbers 11.8 per cent decrease than 2019. But this was an enchancment from 2021, when footfall was 33.2 per cent under pre-pandemic ranges.

Helen Dickinson, chief government of the BRC, stated: “Traditionally low shopper confidence and 30-year-high inflation made for an exceptionally tough 12 months for shoppers and retailers, with footfall down over 10 per cent on pre-pandemic ranges. Nonetheless, this was nonetheless a major enchancment on the earlier two years when the pandemic stored many individuals at residence.”