Strava buys Fatmap for its 3D outdoor maps

Strava routes are about to get three-dimensional. The favored health social community introduced at this time that it’s acquired Fatmap, a cellular app identified for its 3D maps for out of doors sports activities like mountain climbing, path operating, snowboarding, and mountain biking.

“Fatmap tech will energy Strava maps for each free members and subscribers,” Strava spokesperson Brian Bell informed The Verge, noting that subscribers will get extra maps, discovery, and route planning options. It’s seemingly that’s to supply further worth to premium membership, particularly since a number of Strava customers had been delay by a latest value hike. As for when the Fatmap integration will go reside, Bell says that the corporate is aiming for the center of the yr.

Strava didn’t disclose the phrases of the deal, however based on TechCrunch, Fatmap has roughly 1.6 million registered customers and has raised about $30 million in funding. As soon as the mixing is completed, Strava customers will be capable to see Fatmap’s high-resolution 3D maps with out leaving the Strava app. TechCrunch additionally experiences that Strava is engaged on a single sign-on integration in order that subscribers can entry all of Fatmap’s options utilizing their Strava logins. For now, customers can join their Strava and Fatmap accounts to mechanically sync actions — which is usually how Strava’s third-party integrations work.

This isn’t the primary time Strava’s carried out this, both. Final yr, it acquired Get well Athletics, an app that focuses on prehab and damage prevention. Strava customers can view Get well Athletics stretches inside the app, or alternatively, they’ll use their Strava credentials to log into the Get well Athletics app.

Whereas Strava is hottest amongst cyclists and runners, the app has lately taken pains to broaden its attain by together with new exercise sorts like racquet sports activities, pilates, and HIIT. The Fatmap acquisition will also be seen as a bid to broaden Strava’s attain to skiers, hikers, and different sorts of out of doors adventurers.

Replace, Jan 24, 2023, 12:35 PM: Up to date to replicate new Strava spokesperson attribution