How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand

John Accardi began CRAVEBOX in 2014 from his condominium. On the time, he had simply dropped out of a Georgetown College PhD program, had no financial savings, no buyers, and no enterprise expertise.

Accardi says the choice to start out CRAVEBOX was dangerous and the percentages of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the danger. I simply needed to work for myself and get up each morning with the liberty to deal with my very own to do checklist as an alternative of another person’s.”

For the primary 3 years, CRAVEBOX operated out of John’s condominium and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.

John stated, “These first few years had been irritating as a result of it felt like day-after-day was a disappointment, however the fixed failure motivated me. I obtained to the purpose the place I advised myself I might strive ceaselessly. I used to be giving guitar classes on the aspect to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an outdated man.” This long-term mentality labored as a result of positive sufficient, CRAVEBOX began rising. John discovered tips on how to optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its workers grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse area in North Wales, PA with a formidable workers. “I by no means thought CRAVEBOX would grow to be this profitable. It’s been an unbelievable journey,” says Accardi.

To grow to be a top-selling Amazon model, John first targeted on creating nice pictures. “I spotted early on that your product’s primary picture on Amazon is crucial a part of the itemizing. So I discovered images and most significantly, photoshop, to take and edit improbable pictures.” CRAVEBOX merchandise now have the best-quality pictures within the class which supplies the listings a bonus over opponents.

Accardi additionally targeted on worth. John says, “To be a high promoting Amazon model, you should look very intently at your hardest opponents and ensure you are providing a greater worth. Your product both must be higher or your worth must be decrease. This may decide your Amazon rank and visibility.” The important thing to providing nice worth is after all an environment friendly enterprise and operation.

Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi targeted on evaluations. “Amazon prospects are powerful and the one solution to construct a sustainable product and model is to promote high quality merchandise that naturally accumulate a excessive evaluate common. That is difficult however in the event you can supply a greater product than your opponents, you’ll garner higher evaluations and rise to the highest of the class.” 

John is happy to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Children, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.