How to Write a Sales Pitch (+Examples That Work)

Desk of Contents

What Is a Gross sales Pitch?

A gross sales pitch is a brief message that identifies a prospect’s wants, explains how your product meets these wants and encourages the prospect to purchase. An efficient gross sales pitch proves a chance to seize a prospect’s curiosity by displaying the worth that they might obtain from buying your product.

The gross sales pitch shouldn’t solely deal with how nice your product is. Deal with how your product makes life higher for the prospect.

Each interplay with a prospect consists of some type of a gross sales pitch. Every pitch is barely totally different, whether or not you’re sending a chilly electronic mail, studying about your prospect on a discovery name or assembly in individual to shut the deal.

Early-stage firms ought to always consider their gross sales pitches as they converse with prospects. Founders and gross sales professionals ought to replicate what’s working, adapt what isn’t and check new approaches to see what sticks.

Gross sales Pitch vs. Elevator Pitch

The distinction between a gross sales pitch and an elevator pitch is that gross sales pitches are supposed to entice a prospect to purchase your services or products, whereas elevator pitches are a extra common clarification of your organization supposed for a wider viewers.

A gross sales pitch sometimes happens once you’re actively engaged with a prospect that would profit from shopping for your product. Your message shall be extremely customized to that prospect’s firm, market and total state of affairs. It’s sometimes delivered in a prospecting electronic mail, discovery name or product demo.

An elevator pitch is an outline of your organization: a narrative that firm leaders inform about their market, trade, values, know-how, clients and use instances. It’s sometimes communicated to potential buyers or different stakeholders that need to study extra about your organization — even when they’re not seeking to purchase your services or products. Take into account the About Us portion of a press launch or the opening minutes of an investor pitch deck presentation.

Learn how to Write a Gross sales Pitch

To jot down a gross sales pitch that wins offers, observe the following tips:

1. personalize your pitch;
2. deal with outcomes and worth;
3. use information factors;
4. inform a buyer story; and
5. create a way of urgency.

1. Personalize Your Pitch

The whole lot about your gross sales pitch ought to be tailor-made to your prospect. Bear in mind: You’re portray an image of how your superior product makes life higher or simpler for the individual on the opposite finish. Take a while to analysis your prospect’s firm, market and trade so you may converse to their issues and wishes.

You must know your product options and worth props in and out, so you may decide the precise attributes that enchantment to every prospect.

2. Deal with Outcomes and Worth

There’s a typical gross sales cliche: When a buyer buys your product, they’re shopping for extra than simply your product. What higher future will they obtain after they personal your services or products? Will they lower your expenses, save time, drive income or mitigate danger? What’s most essential to the possible buyer?

3. Use Information Factors

An excellent gross sales pitch requires a assured salesperson that may converse to the worth props of their product. Nevertheless it by no means hurts to again up your speaking with some chilly, arduous numbers.

Collect proof factors from earlier clients to point out your product’s monitor report for delivering worth. That is your likelihood to offer a “9 out of 10 dentists suggest this toothbrush” second. Social proof is highly effective; use it to your benefit.

4. Inform a Buyer Story

Information is nice, however you shouldn’t solely depend on numbers throughout your pitch. Folks purchase from individuals; human connection is a driver for a lot of profitable offers. A survey from a Stanford College advertising professor exhibits that after a 60-second pitch, 63% of individuals will keep in mind a narrative, whereas solely 5% will keep in mind a statistic.

One of the simplest ways to cowl your bases is to incorporate each statistics and tales. Buyer testimonials and case research assist your prospect envision the success they’ll have after implementing your providing.

5. Create a Sense of Urgency

You’ve delivered a highly-personalized pitch — backed by information and testimonials —that communicates your product’s worth. Now what?

It’s time to money in on your whole efforts. In accordance with StoryDoc, pitch decks containing a singular, clear subsequent step convert at a 27% larger price than people who don’t. Define what’s subsequent for the prospect: reserving a demo, signing up, scheduling a second name, and so forth.

Don’t be afraid to make use of FOMO to your benefit, both. You need prospects to take the following step instantly, slightly than ready round for a competitor to swoop in. Emphasize the worth they’re leaving on the desk in the event that they wait and think about using offers or reductions to encourage fast motion.

Gross sales Pitch Examples

An excellent salesperson ought to be snug with the next sorts of gross sales pitches:

1. electronic mail pitch
2. cellphone pitch
3. voicemail pitch
4. Zoom pitch
5. in-person pitch
6. follow-up pitch

I’ll clarify the intent and magnificence of every pitch and supply an instance of how I might pitch York IE in every state of affairs.

1. Electronic mail Pitch

If you write a gross sales pitch electronic mail, start by introducing your self and explaining why your organization is the precise match to resolve the prospect’s drawback. Deal with the worth your services or products will present for them. At all times provide a time that you just’re out there to fulfill or chat with the prospect; this exhibits that you just’re able to go and have time put aside to work with them.

A continuing theme all through every kind of pitch: At all times analysis your prospect beforehand so that you perceive the wants of their enterprise.

Pricey [Name],

As a founding father of a fast-growing startup, do you want hands-on steering and experience to develop your enterprise? 

At York IE, we offer Advisory as a Service to know-how firms. Our group acts as an extension of yours, offering each technique and execution throughout product improvement, advertising, FP&A and go-to-market.

We’d like to study extra about your enterprise and the way we will help you succeed. Would you prefer to schedule a while to fulfill? I’m out there anytime after 2 p.m. on Tuesdays and Thursdays.

Thanks on your time and we look ahead to listening to from you quickly.

Sincerely, Gregg

2. Telephone Pitch

For those who catch a prospect over the cellphone, you’ll need to be persuasive and assume in your ft. Perceive the wants and challenges of your prospect and spotlight how your product options remedy that problem. Be prepared for objections — and know easy methods to steer the dialog again to the worth you’re offering.

Set expectations for the decision. The principle aim, sometimes, is to schedule a proper chat with the prospect to get into specifics.

Good day [NAME], that is Gregg from York IE. I do know you’re in all probability very busy, however I needed simply to see when you’d been concerned about studying about some hands-on sources that would actually enable you develop your enterprise.

3. Voicemail Pitch

For those who make sufficient cellphone calls, you’ll certainly find yourself leaving some voicemails. Given that you just solely have a brief period of time to depart a message, you’ll need to concisely clarify who you might be and what may pique the prospect’s curiosity. Be sure that to offer your contact info so the prospect is aware of easy methods to attain you.

Good day [NAME], that is Gregg Nelson from York IE. We’re a strategic development and funding agency that provides hands-on advisory companies to rising tech firms. Our tech-enabled companies and deep operational experience will help convey your product to market, speed up development and construct a memorable model.

I’d love to speak just a little additional about how we may work collectively. Give me a name again at 555-5555. Thanks a lot!

4. Zoom Pitch

To succeed in a prospect over Zoom, you doubtless already captured their curiosity with an electronic mail, cellphone or voicemail pitch. Nice work! Now it’s time to capitalize and switch that curiosity into buy intent.

You’ll want to completely put together earlier than the decision. Share an agenda with the prospect, in addition to any supplies or visuals you propose to current.

When you’re on the decision, be pure. Make just a little small speak earlier than diving in. Determine the prospect’s issues and wishes and the way your options and advantages remedy them, with proof factors to again you up. Be ready to stroll by way of any decks or paperwork you shared by way of electronic mail.

Earlier than you shut the decision, be sure to reply any questions the prospect could have, and agree on what the following steps ought to be: one other name with extra stakeholders, a demo, a contract, and so forth.

I’m so glad we’ve the prospect to speak over Zoom. I do know I defined a bit about York IE in my electronic mail, however I’d like to dive just a little deeper and undergo the deck that I hooked up, as properly. 

Earlier than we dive into York IE, I’d love to listen to a bit extra about your enterprise. Is there a selected space of your organization that would use a lift?

5. In-Particular person Pitch

An in-person pitch is your finest likelihood to get to know your prospect and construct rapport. Many of the classes from the Zoom pitch apply to the in-person assembly, with one exception: an in-person pitch depends a lot much less closely on a gross sales deck. Your in-person assembly ought to really feel like a barely extra informal, back-and-forth dialog.

It’s nice to have the ability to meet with you face-to-face! I needed to take this time to listen to just a little bit about your organization’s wants and focus on how York IE’s advisory companies assist firms speed up their development.

What’s been in your thoughts not too long ago as you develop your enterprise? Is there something that is likely to be holding you again from reaching your targets?

6. Observe-Up Pitch

Anytime you converse with a prospect — in individual, on Zoom or over the cellphone — you need to plan to ship a follow-up electronic mail. This electronic mail will assist you to briefly spotlight the important thing factors of the dialog, re-emphasize how you’ll remedy the prospect’s challenges and reshare your gross sales deck or different supplies. For those who agreed to a second assembly, now could be the time to schedule it and focus on the following steps.

Pricey [Name],

It was nice to talk with you at the moment. I’m glad to listen to that your organization’s been rising quickly over the previous few months – that’s an enormous achievement.

I additionally perceive that it’s change into tougher to handle your funds and keep a monetary mannequin with this speedy development. I believe our Company Technique and FP&A apply is a superb match that will help you construct a robust monetary basis that’ll put together you for the long run.

I’ve contacted our CFO Janelle Gorman, who stated she’s glad to affix our subsequent name to clarify a bit extra about our FP&A Observe. Janelle and I can be found on the following instances: