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Apple has uploaded your complete first episode of its sci-fi dystopian TV present “Silo” on Twitter, permitting anybody on the platform to view it without cost. The transfer comes three days earlier than the streaming service is about to air the present’s season finale.
Silo, which was not too long ago renewed for a second season, is a couple of poisonous future the place a group lives in an underground silo. The present is predicated on the science fiction novel “Wool” written by American writer Hugh Howey.
The transfer is a means for Apple to garner pleasure for one in every of its common exhibits by letting individuals watch it without cost within the hopes that they get hooked on it and find yourself signing up for an Apple TV+ subscription. The idea isn’t new, as networks have performed the identical up to now by importing pilot episodes on YouTube.
Since Twitter not too long ago began permitting longer video uploads for subscribers, Apple is selecting to leverage the social media community’s new functionality by selling its present forward of its season finale. Apple may very well be beginning a type of a pattern with this transfer, as we might begin to see different firms following swimsuit.
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