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In partnership with Tesco Group, Coca-Cola is inviting folks to strive a bottle of Coca-Cola Zero Sugar by means of an augmented actuality expertise operating now throughout main cities within the U.Ok.
The “#TakeATaste” digital out-of-home (OOH) marketing campaign will see 3D anamorphic artistic introduced on OOH screens in London, Birmingham, Manchester and different U.Ok. cities.
Folks will be capable of scan the QR code on the screens utilizing their cellular machine to load an AR expertise that permits them to “seize” a digital bottle of the beverage and obtain a coupon that may be redeemed at Tesco shops for a free bottle of Coca-Cola Zero Sugar or its Cherry model.
“The marketing campaign builds on our ‘Finest Coke Ever?’ platform which is designed to trial amongst those that refuse to compromise on style in selecting zero energy,” mentioned Laura Moon, senior model supervisor for Coca-Cola Zero Sugar. “By utilizing interactivity and gamification, this can be a enjoyable and digital-first method to sampling while residing and respiration our Actual Magic philosophy.”
Individuals who take part on this promotion will even obtain “players factors” on the Coca-Cola app, which can be utilized to enter giveaways.
This marketing campaign is supported by influencer partnerships on Instagram. It would run by means of Oct. 15.
Media company EssenceMediacom, digital OOH artistic manufacturing studio DOOH.com, interactive and 3D manufacturing firm Studio Dialect and out of doors promoting firm JCDecaux participated on this marketing campaign.
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