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There was as soon as a time when UPS was the unlikeliest model to be related to trend.
With its ubiquitous (some would say drab) brown colour scheme, nothing in regards to the delivery firm appeared to attach with an business usually characterised by its kaleidoscopic utilization of colour.
This sudden, radical connection makes UPS uniquely located to usher the style world into an period of inclusivity and weave extra creatives of colour into its cloth.
Seeing a chance to raise its model recognition, refresh its picture and join with the businesses that comprise the $400 billion U.S.
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