The 7 Survey Emails That Will Upgrade Your Marketing

By Liz Willits March 22, 2022

Need to study extra about your viewers? Strive survey emails!

There’s a cause high entrepreneurs ship survey emails so steadily — they work.

Survey emails can lower unsubscribes, enhance engagement, and show you how to promote extra services or products. How? As a result of as soon as you recognize precisely what your subscribers need, then you recognize what to present them. No extra guessing about “would they like this factor, or that factor?” Simply ask them with a survey electronic mail. 

We’ll cowl seven kinds of survey emails that may make your advertising a lot simpler. We’ve additionally included just a few survey electronic mail examples from business consultants.

1. Welcome electronic mail survey

Getting suggestions out of your viewers is so necessary that many consultants embody a survey or query within the first electronic mail they ship to each subscriber — the welcome electronic mail.

Associated: How one can Write the Good Welcome E mail

Welcome survey electronic mail examples

Matt Kepnes, founding father of journey firm Nomadic Matt, sends a welcome electronic mail survey. It’s a really “low tech” survey, nevertheless it works nicely. Matt simply asks subscribers to click on on a hyperlink to inform him the place they need to journey.

After they click on, he sends them personalised journey recommendation that matches their selection. For instance, if a subscriber chooses Europe, he sends them content material completely about Europe. He can ship personalised emails like this as a result of AWeber lets him ship a selected electronic mail message based mostly on which hyperlink a subscriber has clicked.

You may even survey your viewers by simply asking them to answer to your electronic mail. Within the message under, Ann Handley, the Chief Content material Officer at MarketingProfs (and an AWeber buyer), asks her viewers to answer her electronic mail to let her know what they need to study.

How easy is that?

Professional tip: To encourage extra subscribers to finish your survey, hold the survey quick. Goal for a survey that may be accomplished in three minutes or much less. In your electronic mail, point out that it’s going to solely take a couple of minutes to finish.

Right here’s how CoSchedule contains how lengthy it takes to finish their electronic mail survey:

Why do that? As a result of longer surveys are accomplished much less typically. Think twice: What do you actually need to know? (What info would take advantage of distinction to your online business?) 

2. The pre-launch survey electronic mail

You can spend hours creating one thing solely to seek out out your viewers doesn’t prefer it. To keep away from this, ship a pre-launch electronic mail advertising survey to ask your viewers’s opinion earlier than you resolve what to promote.

Pre-launch survey electronic mail examples 

This instance of a pre-launch survey electronic mail from The Path asks subscribers to inform them what sort of new merchandise they’d like.

Professional tip: Clarify the way you’ll be utilizing the survey suggestions you obtain. This may get extra folks to finish your survey. 

When Litmus requested their subscribers to finish a survey, they described it as a possibility to assist set up business benchmarks and to determine key tendencies.

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3. Put up-purchase electronic mail

Need to know what your prospects consider your services or products after they buy? Ship them a survey.

Put up-purchase survey electronic mail examples

Within the post-purchase survey electronic mail under, Previous Navy thanks subscribers for buying and asks them to finish a five-minute survey to share their suggestions. As a thanks for finishing the survey, Previous Navy presents them a ten p.c low cost on their subsequent buy.

Professional tip: Incentivize subscribers to finish your survey by providing a reduction in your services or products in trade for finishing it.

4. Information survey electronic mail

It may be an enormous effort to gather information for a report, information, or infographic. Subscriber survey emails make it a lot simpler.

Information assortment survey electronic mail examples

Andy Crestodina, the founding father of Orbit Media, publishes a yearly report on running a blog tendencies. To assemble information for the report, he emails his viewers a survey asking them to reply questions on running a blog.

Professional tip: If you have to ship an extended survey, make sure to give your subscribers a cause to finish it. Contemplate providing a big prize to a randomly-selected winner or smaller prizes to everybody who completes the survey.

Right here’s how DemandGen makes use of this tactic.

5. Buyer satisfaction survey

Test in in your prospects every now and then to verify they’re glad along with your firm. A easy one-question survey is all you want. Create a baseline rating after your first survey and set company-wide targets to enhance this rating. 

Buyer satisfaction survey electronic mail instance

TDBank sends an annual survey asking their prospects to fee their total satisfaction on a scale from 1 (under no circumstances) to 10 (strongly agree).

Professional tip: Arrange your survey straight in your electronic mail utilizing AMP. This can enable your subscribers to answer the survey with out leaving their inbox.

6. E mail footer survey

Discover out whether or not or not your subscribers like your electronic mail content material with a easy survey. Simply add a one-question survey to the top of your emails to ask for his or her opinions.

E mail Footer survey electronic mail instance

We add a footer survey to just about each electronic mail we ship at AWeber. Subscribers merely click on a cheerful or unhappy emoji face to inform us how they felt concerning the electronic mail.

Associated: Right here’s How We Obtained 1,600+ Individuals to Give Us E mail Suggestions

Professional tip: You may simply add a survey like this to your personal emails utilizing AWeber’s 4 survey templates.

7. Webinar suggestions survey

Need to know what folks actually thought of your webinar? Ask them to share their ideas.

Jotform Webinar Supervisor Morgan Ziontz does this with the assistance of Jotform’s 400+ suggestions templates.

Professional tip: Double the advantages of your webinar suggestions surveys by asking about which extra matters your attendees need you to cowl. Not solely will this encourage viewers to return for a future session, however you’ll be sure that your webinar calendar displays the content material that issues most to your viewers. 

What is an efficient response fee for an electronic mail survey?

So when you’ve obtained your survey prepared, what sort of response fee are you able to anticipate? Based on SurveyAnyplace, the typical response fee for an electronic mail survey is 33%. 

This goes to indicate that should you ask, a very good portion of your viewers shall be blissful to supply their suggestions.

Ask questions. Get solutions.

Survey emails are nice for gathering helpful details about your subscribers that may show you how to enhance electronic mail engagement and market your online business.