19 Best Email Newsletter Templates and 12 Resources to Use Right Now

When you needed to guess, what number of e-mail newsletters do you suppose you are subscribed to? Ten? Twenty? Fifty?

To be sincere, I’ve misplaced rely — and I do know I am not alone. E-mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a strong e-newsletter template is essential to designing an e-mail that individuals are inspired to click on by means of.

If performed effectively, e-mail newsletters can do wonders that will help you construct an engaged subscriber base, preserve your corporation top-of-mind, and nurture leads which might be already making their manner down the funnel.

Nevertheless, “performed effectively” means extra than simply serving up nice content material. In truth, an typically ignored element of the e-newsletter creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for one of the best sources for e-mail e-newsletter templates and compiled them beneath. Lots of the templates have additionally been pre-tested for compatibility with main e-mail service suppliers (ESPs) through Litmus — an online service that means that you can preview the way in which your e-mail will look on completely different e-mail purchasers and units.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Value: Free & paid choices accessible

When you’re a Advertising and marketing Hub consumer, HubSpot provides a fantastic assortment of e-mail templates you need to use in your subsequent advertising e-mail. No have to sign off and seek for a template in one other market; these templates can be found to you proper throughout the instrument.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Value: Free

Litmus provides a free e-mail template assortment — from e-newsletter templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is trendy and smooth, whereas nonetheless being form of enjoyable. All the templates have been examined with Litmus.

If you are required to create a Litmus account together with your e-mail deal with to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Value: Free

ConvertKit is a inventive e-mail template platform that’s a fantastic choice for bloggers, course creators, and extra. ConvertKit comes with e-mail automation instruments, signup varieties, and plenty of extra integrations.

To make use of ConvertKit’s e-mail e-newsletter templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive aspect, their huge array of templates and power integrations will assist companies in any trade improve their e-mail e-newsletter.

4. ZURB Ink

Value: Free

ZURB Studios has 5 responsive e-mail templates accessible at no cost, together with the e-newsletter one beneath. It has a fantastic, fluid format you’ll be able to customise with your personal colours, pictures, and wording.

If you wish to see how every template appears to be like on completely different e-mail purchasers, you’ll be able to try screenshots from every template’s e-mail shopper exams, which can be found on the location. These layouts are optimized for many e-mail purchasers — aside from outdated variations of Outlook.

The template package comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most e-mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add pictures to your e-newsletter, understand that you will must create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free e-mail advertising software program to craft your message and ship a e-newsletter out to the world!

5. Postcards

Value: Free, Trial and Paid

Postcards present a number of the best-designed e-mail template builders available on the market which might be up-to-date and require no earlier coding expertise.

With Postcards, you’ll be able to simply create professional-looking emails rapidly with their pre-designed e-mail templates which might be customizable. Their e-mail builder is a game-changer for entrepreneurs, designers, and builders who wish to streamline their e-mail creation course of and deal with what issues: crafting partaking content material and design.

6. Flodesk

Value: Free for 30 days

Flodesk is an upcoming e-mail e-newsletter design platform with over 3,000 e-mail templates and designs to reinforce your e-mail advertising. Other than providing you with entry to an enormous array of templates, Flodesk permits you to join your ecommerce website to assist with automation and analytics.

One other good thing about Flodesk is that its subscription value ($38/month) is a flat payment. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means must improve your subscription to get the entire perks.

7. 99designs

Value: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, they usually have a fantastic designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — good for newsletters, promotional messages, and personalised responses. All the templates are totally responsive and appropriate with all main e-mail purchasers.

8. Moosend

Value: Free for 30 days

Moosend is an e-mail advertising platform that makes it simple to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends personalised automated emails to subscribers based mostly on their curiosity and habits. When you’re curious about touchdown pages and subscription templates, it contains these as effectively.

Moosend analyzes your subscriber base to assist with the success of your corporation. Similar to Flodesk, Moosend permits you to join your ecommerce website to draw extra subscribers and retailer all info in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

9. Bee Professional

Value: Free & paid choices accessible

BEE Professional is the last word resolution for creating charming emails with none coding abilities. With its in depth library of over 1500 responsive templates, you will have a variety of choices to convey your e-mail designs to life.

They supply a drag-and-drop performance that empowers you to create on-brand e-newsletter emails simply, making certain your message resonates together with your viewers. Its collaborative options allow a number of group members to work collectively seamlessly on e-mail templates, streamlining your workflow and boosting productiveness.

BEE Professional’s seamless integration with Hubspot means that you can effortlessly export your e-mail designs for a clean transition. With its in depth template library, user-friendly interface, and seamless HubSpot integration, you’ll be able to create beautiful, responsive e-mail designs very quickly.

10. Marketing campaign Monitor

Value: Free

Marketing campaign Monitor is one other free e-mail e-newsletter template and advertising platform. With quite a lot of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails simple. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e-mail advertising wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it in terms of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is simply free for 30 days, however plans begin as little as $9/month.

11. MailerLite

Value: Free

MailerLite provides varied e-newsletter templates for promotions, bulletins, and extra. With its fashionable e-newsletter designs, MailerLite makes certain its prospects keep updated whereas sending newsletters. You’ll be able to customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you’ll be able to develop your viewers with touchdown pages, subscription varieties, and pop-ups.

MailerLite gives knowledge insights as effectively. The benefit of MailerLite is that they’ll ship your emails based mostly in your prospects’ time zones, permitting you to ship emails that may get probably the most opens. MailerLite additionally gives A/B cut up testing instruments so you’ll be able to determine one of the best model of each e-mail you ship.

12. Sender

Value: Free & paid choices accessible

Sender is an all-in-one e-mail & SMS advertising platform for ecommerce and small to medium-sized companies who wish to attain out to their prospects at an reasonably priced and accessible value.

Sender gives delivery-friendly textual content and branded HTML e-mail newsletters to attach together with your e-mail subscribers and largest followers. Select from a library of 35+ visually beautiful, premium-feel e-newsletter design templates which might be totally customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cellular units. Moreover providing superior e-mail advertising options comparable to segmentation and automation, Sender additionally means that you can design extremely responsive and attention-grabbing popups and varieties to draw sign-ups and execute SMS advertising for larger conversions. 

Sender has a ton of reasonably priced value factors and capabilities even of their free account. With the Free Endlessly plan, you’ll be able to ship as much as 15,000 emails each month to 2,500 contacts without charge, with premium options comparable to segmentation and automation bundled collectively.

13. Fixed Contact

Value: $9.99 a month

Do you run a non-profit? If that’s the case, that is the e-newsletter instrument particularly for you. Fixed Contact is an e-mail e-newsletter builder that provides particular templates to assist nonprofits elevate funds and market their missions. With a whole bunch of templates to select from, you’ll be sure you discover a design based mostly on the template you want and what kind of nonprofit you run.

The wonderful thing about Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you’ll be able to see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable to see prime traits and ship personalised emails to your purchasers.

Fixed Contact additionally connects together with your social media profiles, contains sign-up varieties, and provides textual content message advertising instruments. Contacting your non-profit subscribers through textual content message could be a nice benefit as a result of folks verify their emails however folks verify their textual content messages extra. Whereas Fixed Contact will not be free, its options greater than make up for it. You can begin on the primary subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

14. Themezy

Value: Free

Obtain sixteen free HTML, CSS, and PSD customizable e-mail templates on Themezy. You do not have to submit an e-mail deal with to get began, and there are numerous colour schemes and layouts to satisfy your e-mail record’s wants.

Plus, they’re designed to be responsive throughout units to make sure that your subscribers can learn your e-newsletter.

15. Drip

Value: Free

Drip provides e-mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange e-mail advertising campaigns by means of a whole bunch of customizable templates. Together with their e-mail e-newsletter templates, Drip provides glorious buyer relations administration instruments, knowledge analytics, and pattern trackers so thorough that you may see what number of of your prospects purchased crimson sneakers throughout the final 12 months. In consequence, you’ll be capable to higher market your self by means of your campaigns. Drip additionally has integrations that you may connect with your WordPress web site, so you need to use Drip with out being on Drip.

Drip permits you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the value goes up from there. Drip is helpful to creators and ecommerce companies due to the assorted advertising and analytical instruments it provides. From e-mail advertising to SMS advertising campaigns, Drip permits you to successfully have interaction your prospects.

16. MailPortfolio by SliceJack

Value: Free

In case your advertising technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these seeking to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e-mail purchasers. (Observe: older variations of Outlook might not render the entire fonts, and the Android Gmail app will not be totally supported.)

17. Materials Design by Paul Goddard

Value: Free

This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s good for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time. This theme isn’t made for a particular trade, however the template is well-fitting for companies on the lookout for a timeless, technological look.

Materials Design has been examined on Litmus, is appropriate with all main ESPs, and is responsive. Whereas its fundamental attraction is its distinctive design, this theme obtain additionally contains customizable HTML recordsdata.

18. Briar by SliceJack

Value: Free

Briar is the right e-newsletter template for entrepreneurs on the lookout for a fluid, minimalist design that includes pictures and textual content that don’t overshadow one another. It’s good for sending out common newsletters, and you may customise the Inline CSS recordsdata.

The template has been examined with Litmus and works with all main e-mail service suppliers (ESPs). Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app will not be totally supported.

19. EmailOctopus

Value: Free

EmailOctopus is a advertising service that launched a collection of 11 templates that can be utilized to create newsletters for quite a lot of industries. Whether or not you are advertising for a vogue model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” e-newsletter look, however mean you can add product bulletins, function tales, and CTAs wherever you’d like. All the templates could be modified by means of any WYSIWYG editor, and the downloads embody the HTML recordsdata.

These templates have been examined by means of Litmus throughout all main ESPs and are attentive to all display screen sizes.

1. Feshto by Liramail

Value: $29-25/template

Feshto is an e-mail bundle that helps ecommerce corporations function merchandise of their newsletters and share testimonials from glad prospects. It comes with a weekly digest module, which is their model of a e-newsletter.

The module incorporates a stylish, clear design that ensures your pictures and duplicate should not distracting from the opposite. You’ll be able to select from their varied layouts, comparable to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are good for product options and testimonials from glad prospects. Whereas the default themes are black and white, you can also make edits in your most well-liked WYSIWYG editor.

Feshto’s templates are responsive and appropriate with all main ESPs.

2. Bee

Value: Free – $15

Bee is an HTML template instrument with hundreds of free templates for any skilled to make use of. With quite a lot of classes, Bee provides you a template for all the pieces, nevertheless it additionally has instruments that mean you can construct your personal e-mail newsletters. The drag-and-drop function means that you can decide and select the weather that finest fit your private wants. The flexibility additionally means that you can customise each e-mail you ship, then obtain it as an HTML so you’ll be able to ship your emails to anybody from anyplace. One other nice benefit of Bee is that it means that you can save varied content material from completely different emails that may then be utilized in different templates. No want to start out from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to join an account. If you need an account, Bee provides completely different variations of their Professional account relying on the sector you might be in. For example, they’ve Professional Freelancers, Professional Workforce, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Value: $6-23/template

ThemeForest is an superior useful resource for e-mail templates when you have some finances to spend. Their library has over 460 e-newsletter templates in all completely different colours, kinds, and themes. The templates are rated utilizing a four-star system, and you may filter by ranking, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive E-newsletter with Template Builder ($19)

This template has eight prebuilt layouts, 24 colour variations, 24 full-layered PSD recordsdata, and extra. Plus, it is supported by all main e-mail purchasers.

4. HubSpot E-mail Copy Templates

Value: Free

When you’re on the lookout for written templates you’ll be able to enter into your e-mail instrument, these are the templates for you.

HubSpot provides free e-mail templates that empower you to market and promote your corporation over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.

The templates could be downloaded proper to your laptop and can be utilized by any kind of enterprise.

5. Mailchimp

Value: Free – $200 monthly

Mailchimp is an all-in-one advertising platform that helps small and enormous companies scale and develop their enterprise by means of advertising methods and automations. Mailchimp has quite a lot of pre-made templates of their e-mail e-newsletter instrument. Other than providing you with over 100 designs to select from, Mailchimp additionally provides you the choice to obtain their E-mail Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Value: Free – $258 a month

ActiveCampaign is a full-service e-mail supplier that provides e-mail advertising automation and CRM instruments. Its library of e-newsletter templates mean you can create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you have to to join an account to make use of and look at their e-mail templates. You need to use the vast majority of their templates at no cost, however if you need some customization, you’ll wish to improve to a paid account.

7. Canva

Value: Free – 20.00 monthly

Canva is a web based graphics software program that gives free templates for a large number of issues like Instagram posts, resumes, and e-mail newsletters. Canva is a superb instrument as a result of yow will discover free templates for particular niches like vogue, tech, culinary, and plenty of extra. Whereas there’s a paid tier, most of the premade templates are free, and you may add your personal customizations with out having to pay further.

8. Adobe Specific

Value: Single Software: $33.99 a month | Full Bundle: $79.99 a month

Adobe Specific, previously often known as Adobe Spark, is one other browser-based graphic design instrument that has a large number of templates and capabilities to assist any firm create a e-newsletter. Much like Canva, Adobe provides premade templates based mostly on trade classes like pictures, structure, and vogue. To entry the templates, you could join an account with Adobe.

9. CakeMail

Value: Free – $200.00 monthly

CakeMail is an e-mail advertising instrument that features user-friendly automation instruments and means that you can create customizable emails for any particular person, event, and area of interest. CakeMail provides over 50 free editable e-mail templates which might be divided into smaller area of interest classes. One of many benefits of CakeMail is that you just would not have to enroll to make use of the e-mail templates supplied, however if you need to see how your e-mail campaigns are performing, you’ll be able to register for an account.

10. MJML

Value: Free

MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which might be personalized for the kind of e-mail advertising your organization is attempting to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you just like, MJML means that you can see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising service to make use of the template.

11. TemplateMonster

Value: Varies

TemplateMonster provides quite a lot of e-mail e-newsletter templates, such because the Helpful Notifications e-newsletter template pictured beneath, all of which can be found for comparatively low costs. Their templates are clear, customizable, and straightforward to make use of, they usually’re appropriate with most main e-mail purchasers, comparable to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display screen adaptability, like those on the cell phone pictured beneath, and PSD sources for a litany of customization choices.

12. Microsoft Workplace Templates

Value: Free & Paid E-mail Templates

Microsoft Workplace has quite a lot of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You’ll be able to additional slender down your templates relying on the class of your corporation. Whereas Microsoft does provide free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

The right way to Customise E-mail E-newsletter Templates to Enhance Engagement

1. Select headings properly.

To assist with the general circulation and understanding of your e-mail, it’s crucial to make good use of headings and subheadings. Not solely do they draw consideration to a very powerful components of your e-newsletter, additionally they divide sections and provides your textual content a visible hierarchy to assist readers course of info within the appropriate sequence. 

2. Create a cohesive look.

Select constant typography, colours and spacing to present your e-mail a cohesive look. You’ll wish to select colours that complement one another and don’t overwhelm the attention. Realizing a bit of colour principle will repay and show you how to create partaking emails. 

3. Add your emblem and model colours.

Talking of cohesiveness, swapping the template’s inventory colours in your personal branding can rapidly create a cohesive design. Use your personal logos and model colour scheme in order that your entire advertising supplies have the same theme. 

4. Preserve it quick.

Nobody needs to open a e-newsletter to see a wall of textual content. You need your messaging to be concise in order that readers can rapidly scan it whereas getting all of the pertinent info they want. 

5. Put pictures to good use.

Pictures can significantly enhance the readability of your e-newsletter and supply much-needed buffers between textual content. Pictures and infographics are additionally nice methods to show info in a fascinating manner. They need to be according to your model’s messaging and top quality.

6. Make it mobile-friendly.

As extra folks use telephones to entry e-mail, you’ll wish to ensure your e-newsletter has a  mobile-friendly design. Select a responsive design that adapts to no matter mode (pill, cellular, or desktop) your readers are utilizing. 

7. Use clear CTAs.

Enhance conversions and engagement through the use of attention-grabbing CTAs. Entice your readers to click on utilizing persuasive language, eye-pleasing colours, and correct placement. Utilizing a contrasting colour design will assist your CTA stand out. 

8. Check and make changes.

To search out one of the best e-newsletter format, you’ll want to make use of A/B testing to find out which performs higher. Check out completely different designs over a set time frame, examine outcomes, and go along with the one which performs one of the best. 

Get Began on Your E-mail Advertising and marketing E-newsletter

Able to draft your subsequent e-mail e-newsletter marketing campaign? Obtain one of many glorious e-newsletter templates from the template galleries and touchdown pages above. Then, seize your free information beneath for creating an e-mail e-newsletter your viewers will wish to have interaction with.

Editor’s Observe: The submit was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.