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There’s a brand new participant on the town.
Big Spoon companion Laura Correnti is ready to shake up the ladies’s sports activities world by launching Deep Blue Sports activities + Leisure, a brand new agency that wishes to develop into the company of report in girls’s sports activities.
The agency will present company providers that embrace platform growth and model technique, media funding, model partnership, advert marketing campaign and content material growth, media content material and technique growth, experiential advertising and analytics and measurement framework—and that’s simply the beginning.
Correnti—a 2023 Adweek Champion of Change—will function CEO of Deep Blue whereas persevering with as a companion at Big Spoon. The company will even be an investor within the firm, which provides Deep Blue the power to move to market shortly and make the most of the company’s sources to execute.
“The Big Spoon funding permits us, from an infrastructure useful resource standpoint, to rise up shortly however then even have the executional prowess throughout these 4 disciplines between technique, media, artistic, experiential, lots of which we now have trade recognition for,” Correnti advised Adweek.
For Trevor Guthrie, co-founder of Big Spoon, the partnership with Deep Blue is ready to assist Big Spoon purchasers develop how customers expertise their manufacturers in sports activities.
“Laura is a captain irrespective of the sphere, courtroom or boardroom,” Guthrie mentioned. “Deep Blue blends Laura’s data of the sport together with her deep understanding of enterprise, individuals and creativity.”
In a report 12 months for girls’s sports activities, which noticed the most important broadcast deal ever for a girls’s sports activities league, 9.9 million common viewers for the NCAA girls’s closing, and an all-time girls’s sports activities attendance report with 92,003 individuals turning up for a Nebraska volleyball match, Correnti knew the time for the brand new company was now.
The enterprise of girls’s sports activities
In fact, the agency didn’t type in a single day.
After the U.S. Ladies’s Nationwide Crew received the World Cup in 2019, with your entire crowd chanting “equal pay,” Correnti, a former Division I soccer participant, headed to the home Nationwide Ladies’s Soccer League web site to seek out the league had solely 4 companions on the time.
